新华社北京1月8日电 题：从赛事到传播，从融合到创新——各界人士探讨体育产业破局之道 新华社记者高萌、林德韧 从赛事运营到传播模式，从"体育+"融合到持续创新……在"十五五"规划开局之年，中国体育产业如何开辟增长新局？近日，第十二届体育大生意 年度大会在北京举行，各界人士共同探讨了未来我国体育产业发展的多种可能性。 赛事是体育产业的核心引擎。 图为会议现场 以户外产业为例，体育消费正在从物质购买向精神体验和生活价值认同转变。三夫户外董事长、创始人张恒观察到，我国户外行业正经历第二个 黄金发展期，且风格进一步细分。行业内的公司正在加速从零售商向品牌运营商转变。"但无论风格如何演变，户外产品永远讲究品质与功能。因 为户外运动本身是一种体验，它最终带来的是健康、快乐和真实的生活方式。"张恒说。 与此同时，冰雪产业尤其是青少年冰雪培训业的快速发展提供了同样例证。北京星骑士俱乐部创始人陈艳艳表示，中国冰雪产业规模预计将在 2027年达到1.5万亿元。体育产业与青少年教育、人格培养紧密结合，其内涵正从技能传授，升级为综合素质与意志品质的塑造。 1月2日，人们在江苏省句容市宝华山国家森林公园滑雪场滑雪。新华社发（钟学满 摄 ...

Core Insights - The first Winter Sports Games in Shaanxi Province, themed "Ice and Snow Passion, Vitality Bloom," was officially launched on October 29, highlighting the integration of modern aesthetics and regional characteristics [1] - Sports consumption is emerging as a new competitive arena for regional development, with Yulin leveraging high-quality event clusters to tap into the sports economy [1][11] - Yulin is innovatively using "event leverage" to enhance urban capabilities and drive high-quality development through the integration of agriculture, culture, sports, tourism, and commerce [1][12] Group 1: Event Overview - The Yulin Along the Yellow River International Cycling Race has developed over four editions, adhering to principles of professionalism, integration, marketization, and internationalization [2] - The 2025 edition will span three days and cover three counties, creating a multi-dimensional integration of sports, tourism, agriculture, culture, and commerce [2][3] - The event attracted 20 professional teams and over 120 riders from seven countries, alongside 800 amateur participants, showcasing a blend of professional and community engagement [3][4] Group 2: Economic Impact - The Along the Yellow River Race serves as a vital link for regional resource integration and economic development, featuring local product exhibitions that promote agricultural specialties [4][5] - The event has successfully created a model where sports, culture, and economy interact, enhancing local tourism and consumer engagement [5][10] - The Yulin Marathon, held on September 21, attracted 20,000 runners and 81,376 registrations, marking it as a significant event in the region [7][8] Group 3: Technological Integration - The Yulin Marathon introduced a "smart event + urban governance" model, utilizing AI and big data for efficient management and participant experience [8][9] - A comprehensive media strategy was implemented, achieving over 1.89 billion impressions and enhancing the event's visibility and the city's reputation [9][10] Group 4: Future Directions - Yulin aims to continue developing its event economy as a key strategy for stimulating consumption and urban development, focusing on a multi-layered event matrix [11][12] - The city plans to enhance its event offerings by integrating high-level competitions that align with its development goals, contributing to a robust sports economy [13]