新华社北京1月8日电 题：从赛事到传播，从融合到创新——各界人士探讨体育产业破局之道 新华社记者高萌、林德韧 从赛事运营到传播模式，从"体育+"融合到持续创新……在"十五五"规划开局之年，中国体育产业如何开辟增长新局？近日，第十二届体育大生意 年度大会在北京举行，各界人士共同探讨了未来我国体育产业发展的多种可能性。 赛事是体育产业的核心引擎。 图为会议现场 以户外产业为例，体育消费正在从物质购买向精神体验和生活价值认同转变。三夫户外董事长、创始人张恒观察到，我国户外行业正经历第二个 黄金发展期，且风格进一步细分。行业内的公司正在加速从零售商向品牌运营商转变。"但无论风格如何演变，户外产品永远讲究品质与功能。因 为户外运动本身是一种体验，它最终带来的是健康、快乐和真实的生活方式。"张恒说。 与此同时，冰雪产业尤其是青少年冰雪培训业的快速发展提供了同样例证。北京星骑士俱乐部创始人陈艳艳表示，中国冰雪产业规模预计将在 2027年达到1.5万亿元。体育产业与青少年教育、人格培养紧密结合，其内涵正从技能传授，升级为综合素质与意志品质的塑造。 1月2日，人们在江苏省句容市宝华山国家森林公园滑雪场滑雪。新华社发（钟学满 摄 ...

Group 1 - The 138th Canton Fair Development Forum focused on "2025 Sports Consumption and Industry Interaction," highlighting the role of the event in promoting the sports industry in the Greater Bay Area [1] - The forum emphasized the importance of design in sports products, with trends moving towards collaborative design, modularity, scene expansion, and digital integration, enhancing product functionality and user experience [1] - The event showcased innovative sports products, including advanced table tennis equipment and AI interactive mascots, demonstrating the integration of technology in sports [3][4] Group 2 - The esports industry is evolving from merely viewing competitions to organizing them, with regional leagues like "Yue Super" and "Su Super" generating multiple benefits for cities, including tourism and employment [2] - The "All Sports Guangzhou" mini-program developed by Guangzhou Mobile integrates various functions to enhance the sports and cultural tourism experience, utilizing AI and digital technologies for efficient service [4] - The event featured performances and interactive activities, creating a vibrant atmosphere and showcasing the potential of sports events to drive urban transformation and development [4]