新华社北京1月8日电 题：从赛事到传播，从融合到创新——各界人士探讨体育产业破局之道 新华社记者高萌、林德韧 从赛事运营到传播模式，从"体育+"融合到持续创新……在"十五五"规划开局之年，中国体育产业如何开辟增长新局？近日，第十二届体育大生意 年度大会在北京举行，各界人士共同探讨了未来我国体育产业发展的多种可能性。 赛事是体育产业的核心引擎。 图为会议现场 以户外产业为例，体育消费正在从物质购买向精神体验和生活价值认同转变。三夫户外董事长、创始人张恒观察到，我国户外行业正经历第二个 黄金发展期，且风格进一步细分。行业内的公司正在加速从零售商向品牌运营商转变。"但无论风格如何演变，户外产品永远讲究品质与功能。因 为户外运动本身是一种体验，它最终带来的是健康、快乐和真实的生活方式。"张恒说。 与此同时，冰雪产业尤其是青少年冰雪培训业的快速发展提供了同样例证。北京星骑士俱乐部创始人陈艳艳表示，中国冰雪产业规模预计将在 2027年达到1.5万亿元。体育产业与青少年教育、人格培养紧密结合，其内涵正从技能传授，升级为综合素质与意志品质的塑造。 1月2日，人们在江苏省句容市宝华山国家森林公园滑雪场滑雪。新华社发（钟学满 摄 ...

中国人民大学文化产业研究院执行院长曾繁文 中国人民大学文化产业研究院执行院长曾繁文表示，"十五五"北京文商旅体展融合应重点关注跨界文旅、沉浸体验、时尚夜游等重点方向，培育优秀品牌与 IP，以提振消费促进产业发展。曾繁文表示，当前，"文化+"是产业发展的核心方向，创新是产业发展的永恒主题。 中国人民大学文化产业研究院连续15年发布"中国省市文化产业发展指数"，其中文化新业态的16个小类，产业贡献度最高。可以预见"十五五"时期，文商旅 体展细分领域的创新会加速，文化新质生产力也会迎来更多融合创新的机会。 在"文商旅体展"融合发展的浪潮中，北京正以跨界联动为抓手，激活产业融合新动能。在北京日报社主办的2025文商旅体展融合发展共创会上，国家大剧 院、首都博物馆、中网公司、菜百股份等企事业单位代表同台分享实践成果，涵盖文化数字化创新、文博"活态"传播、赛事赋能商圈、老字号文化赋能等多 个领域，诸多实践也彰显了首都文化产业高质量发展的强劲活力。中国人民大学文化产业研究院与深耕文化产业投资十五载的CMC资本代表，也在现场就 北京文商旅体展融合该怎么做、资本青睐怎样的文商旅体展项目等议题发表观点和建议。 培育优秀品牌与IP ...

Core Points - The 2025 Wuhan Open concluded successfully on October 12, with American player Coco Gauff winning the singles title against Jessica Pegula [1] - The event featured over 100 matches with participation from 107 female tennis players from 33 countries and regions [1] - The tournament is recognized as one of the top ten WTA 1000 events globally and is one of the highest-level tennis events in China [1] Event Summary - The singles final was contested between the 3rd seed Gauff and the 6th seed Pegula, with Gauff winning in straight sets, 6-4, 7-5 [1] - In the women's doubles final, the duo of Hunter (Australia) and Siniakova (Czech Republic) defeated Danilina (Kazakhstan) and Krunic (Serbia) to claim the title [1] - The event was co-hosted by the China Tennis Association, Wuhan Municipal Government, and Hubei Provincial Sports Bureau [1] Participation and Recognition - Notable players included this season's US Open champion Gauff, three-time Wuhan champion Sabalenka, and other Grand Slam winners like Swiatek [1] - The event was attended by key figures from the International Women's Tennis Association and local sports authorities [1]

Core Insights - The "China Season" of tennis has officially begun with the opening of youth events and the first rounds of men's singles in Chengdu and Hangzhou, featuring successful performances from Chinese players [2] - The season spans 7 weeks with 9 tournaments, expected to attract over 1 million spectators and generate more than 2 billion yuan in related consumption [2] Group 1: Event Upgrades and Experience - The "China Season" brand has been launched, featuring a new logo and the theme "China Season, Tennis in Golden Autumn," marking a new phase in the internationalization of Chinese tennis [2][3] - Significant upgrades to event facilities include new seating at the China Tennis Open and additional courts at the Wuhan Tennis Open, enhancing the spectator experience [3] Group 2: Ticket Sales and Audience Engagement - Ticket sales for major events have seen a strong start, with the Shanghai Masters generating 400 million yuan on the first day and the China Tennis Open's first week sales doubling from the previous year [4] - Various "viewing packages" have been introduced to cater to diverse audience preferences, including family packages and interactive experiences with players [4] Group 3: Integration of Sports and Tourism - The events are promoting a one-stop consumption experience, integrating sports with cultural and tourism activities, thereby enhancing audience engagement and spending [6] - Special ticket offers link tennis events with local attractions, providing discounts and promoting tourism in host cities [6]

Core Points - The 2025 Dongfeng-Lantu Automobile Wuhan Tennis Open will feature a star-studded lineup, including 43 players, among them 11 Grand Slam singles champions and 4 former world number ones [1][3] - The tournament is set to take place from October 4 to 12, 2023, at the Guanggu International Tennis Center, with a total of 106 matches scheduled [16][19] Player Participation - The initial entry list includes four Grand Slam champions from the current season: Australian Open champion Keys, French Open champion Gauff, Wimbledon champion Swiatek, and US Open champion Sabalenka [7][11] - The lineup also features other notable players such as Rybakina, Osaka, and Ostapenko, showcasing a mix of established stars and emerging talents [7][11] Event Significance - As a WTA 1000 event, this tournament is considered the annual finale, boasting the highest level of competition in its history with all top ten players participating [3][11] - The event will offer a total prize pool of $3.65 million, with players competing for 1000 ranking points [16] Broadcasting and Coverage - iQIYI Sports has signed an exclusive partnership to provide live coverage of the tournament, allowing fans to watch matches through various platforms including the iQIYI Sports App and Qiyi TV [19]