（原标题：米银俊：全运全城共精彩｜十五运365天365人） 编者按： 第十五届全国运动会将于2025年11月在粤港澳三地举行。这是一场体育盛会，更是推动全民健身、促进 体育事业高质量发展的重要契机。南方财经全媒体集团与十五运会和残特奥会广州赛区执委会在十五运 会开幕倒计时一周年之际，推出"十五运365天365人"专栏，聚焦运动员、企业家、专家学者、体育爱好 者及社会公众的全运故事与全运期待，让更多人了解和关注十五运，生动呈现我国体育精神、城市活力 和文化魅力。 南方财经记者谭砚文 广州报道 "粤港澳三地联合承办全运会，其意义早已超越体育本身，为三地融合发展提供了绝佳的实践平台。"米 银俊建议，一方面，应借助赛事建设体育特色城市群，强化广州、深圳、香港、澳门的引领带动作用， 加快形成分工有序、功能互补、高效协同的体育协同发展格局。另一方面，应借助赛事引领周边城市协 同发展，深化粤港澳大湾区与东西两翼沿海地区和北部生态发展区合作，推动全省全域参与粤港澳"体 育湾区"建设，加快构建以粤港澳"体育湾区"为龙头，引领带动中南、西南地区体育高质量发展的新格 局。 （海报设计：王冰、实习生吴思远） 今年，第十五届全国运动会 ...

Core Viewpoint - The Chinese government aims to significantly boost the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, through various initiatives to enhance sports consumption and develop a modern sports industry system [1][5][8]. Group 1: Policy Initiatives - The State Council issued an opinion to release sports consumption potential and promote high-quality development in the sports industry [4][5]. - The Ministry of Commerce and nine other departments released measures to expand service consumption, emphasizing sports consumption as a key area [4][5]. - The policies encourage the introduction of high-quality foreign sports events and support local sports events to create well-known brands in sports competitions [5][7]. Group 2: Economic Impact - In 2023, the national sports industry added value reached 1,491.5 billion yuan, accounting for 1.15% of GDP, with an annual growth rate of 11.6% from 2021 to 2023 [5][6]. - The "Su Super" event in Jiangsu province generated 37.96 billion yuan in consumption across tourism, dining, accommodation, and transportation during its first six rounds in 2025 [5][6]. Group 3: Market Potential and Challenges - There is a significant gap between China's sports consumption levels and those of developed countries, indicating untapped market potential [6]. - The supply side faces challenges with a lack of high-quality, branded sports events and products, while the demand side shows a need for improved consumer awareness and habits, especially in lower-tier cities [6][8]. Group 4: Future Outlook - The sports consumption market is expected to grow significantly, driven by policy support and the integration of sports with tourism, culture, and technology [8][11]. - The long industrial chain of sports consumption, which includes manufacturing, venue operations, event organization, and sports tourism, is poised to create a multiplier effect on related industries [8][11].

9月20日，2025深圳市街道足球超级联赛拉开序幕。本届赛事汇聚了48支球队近1500名球员，赛程将持续至12月初，为参 赛人群创造"聚"和"玩"的核心体验，营造"全民足球""全民主场"的氛围。与此同时，"苏超""川超""湘超"也在同步火热进行。各 地体育赛事热潮席卷而来，不仅点燃了群众参与热情，更带动体育产品供给持续扩容，打造一批特色鲜明、功能复合的体育服 务综合体与休闲基地，为消费者提供更加丰富的选择。 "当前，'请你流汗'正逐步成为消费新风尚，这一现象展现出体育消费潜力较大"。陕西巨丰投资资讯有限责任公司高级投 资顾问于晓明在接受《证券日报》记者采访时表示，在政策支持下，运动健身、观赛参赛等需求已深度融入生活，其对扩大内 需作用显著，既能直接拉动经济增长，还能带动制造、文旅等产业融合发展。 多地丰富体育产品供给 多地体育赛事正不断创造热点，"跟着赛事去旅行"深入人心。9月20日，在"深圳街超"现场，一场明星队对阵健力宝整建 制球队的表演赛格外引人注目。多名足坛知名教练与球员悉数登场，精湛的球技与热烈的互动瞬间点燃现场气氛，激发了足球 爱好者热情。 本报记者 丁蓉 对于企业如何把握体育产业机遇，众和昆仑（ ...