Core Insights - The "Singing Enjoying Spring City" concert concluded successfully, marking the end of the 2025 Jinan International Spring Water Festival, which lasted for 12 days and included 12 themed performances and 3 online broadcasts, attracting over 10,000 on-site interactions and over 1.4 million online views [1] Group 1: Event Highlights - The concert was held at the iconic Spring City Square, featuring the landmark "Spring Mark" as a backdrop, creating a visually stunning atmosphere with lights and music [1] - Local bands such as Mentou Band, Zhang Bo and Band, and Buji Band performed a variety of music styles including rock, folk, and pop, engaging the audience with original songs that resonate with the city's culture [2] - The performance of the China Post Insurance theme song "Guarding a Better Future" by employees captivated the audience, leading to a collective sing-along that highlighted the emotional connection with the brand [5] Group 2: Interactive Experience - Four immersive interactive experience zones were set up at the event, fostering emotional connections between China Post Insurance and the public through engaging activities [7] - The interactive zones attracted over 10,000 participants, allowing citizens to experience the brand's warmth in a relaxed gaming atmosphere [7] - A joint campaign with local police focused on enhancing public awareness of financial risks, showcasing a collaborative effort to strengthen financial security [7] Group 3: Strategic Initiatives - The successful conclusion of the concert represents an innovative exploration of the "Insurance + Cultural Tourism" promotional model by China Post Insurance, integrating culture and finance to invigorate local tourism [8] - The company aims to continue expanding the "Insurance +" brand model, committing to improving livelihoods and supporting high-quality regional economic development [8]

Core Viewpoint - The 2025 Jinan International Spring Water Festival, sponsored by China Post Insurance, has commenced with a 12-day music celebration aimed at creating an immersive experience for the public [1] Group 1: Event Overview - The festival, characterized by the theme "Spring Water Carnival," emphasizes community engagement and cultural interaction [1] - The opening night attracted a large audience, with 370,000 online viewers and a vibrant atmosphere at the venue [1] Group 2: Special Performances - A special performance featured employees from China Post Insurance's Shandong branch singing the song "Guarding a Beautiful Life," which reflects the company's values and mission [3] Group 3: Interactive Activities - The event included four immersive interactive zones that integrated brand elements into games, creating popular engagement spots [4] - Activities such as "Postal Fun Pot" and "Postal Package Defense" encouraged teamwork and excitement among participants [4] Group 4: Social Responsibility - The event collaborated with local police to promote financial safety and fraud prevention, showcasing the company's commitment to public financial security [4] - China Post Insurance's efforts in this event highlight its dedication to social responsibility and community safety [4][5] Group 5: Future Initiatives - The successful execution of the music festival represents an innovative approach by China Post Insurance to combine insurance with cultural tourism, aiming to inject new vitality into the local economy [5] - The company plans to continue exploring the "Insurance+" brand ecosystem to enhance its community engagement and service offerings [5]

Group 1 - The core idea of the news is the integration of insurance, technology, and services in promoting cultural tourism in Fujian, enhancing visitor safety and health protection while supporting local economic development [1][4][6] - The event featured a live broadcast that combined historical cultural exploration with financial protection concepts, showcasing Fujian's maritime culture and promoting insurance products tailored for summer travel risks [1][6] - The live broadcast achieved significant engagement, with a total exposure of 1.05 million, over 371,000 interactions, and 93,000 online viewers, indicating strong interest in the intersection of finance and tourism [6][9] Group 2 - The event included both online and offline activities, promoting tourism, agricultural sales, and insurance awareness, while enhancing visitor experience and encouraging spending in scenic areas [4][6] - The company aims to leverage financial support to boost local tourism and rural industries, emphasizing the importance of addressing consumer experience and industry innovation in the tourism sector [9] - The initiative reflects the company's commitment to using technology and insurance to create a multi-dimensional value chain that supports personal protection, industry empowerment, and rural revitalization [9]

Core Insights - The event on July 8, 2025, marked the 13th "National Insurance Publicity Day," organized by China Post Insurance Guangdong Branch, focusing on the theme "Intangible Cultural Heritage Imprint - Postal Insurance in Lingnan" [1] - The event creatively integrated intangible cultural heritage, insurance concepts, and family education, enhancing public awareness of insurance through cultural engagement [1][11] Group 1: Event Highlights - The event featured a charity walk, brand promotion, and cultural transmission, showcasing the deep integration of cultural heritage with insurance principles [1] - Employees participated in a team-building activity by singing the company anthem, reinforcing team cohesion and the brand's commitment to protecting people's lives [3] - The core area of the event displayed a video on the role of China Post Insurance in supporting urban-rural development, aligning the brand's values with cultural heritage [3] Group 2: Cultural Integration - The event exemplified the "Insurance+" strategy by merging national intangible cultural heritage projects with insurance knowledge dissemination and consumer rights protection [3] - Customized stamps and postcards featuring local cultural elements were designed to enhance participants' immersive experience, linking postal services with cultural communication [4] Group 3: Interactive Learning - Cultural inheritors demonstrated traditional skills and explained the connections between cultural concepts and insurance principles, fostering a deeper understanding among participants [6] - Interactive games focused on financial fraud prevention and insurance knowledge were set up, reaching over ten thousand participants daily and effectively promoting financial literacy [9] Group 4: Future Directions - The General Manager of China Post Insurance Guangdong Branch emphasized the event as a beneficial exploration of the "Insurance + Cultural Tourism" model, aiming to strengthen cultural roots and financial security [11] - The event not only added cultural depth to the National Insurance Publicity Day but also provided a replicable model for integrating insurance brand promotion with cultural heritage [11]