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深耕“老破小”市场,太平洋中介邱立校以专业与服务实现价值突破
Sou Hu Cai Jing· 2025-07-31 09:20
这一成绩并非一蹴而就。在复职初期,邱立校也曾经历连续两个月零成交的困境,甚至面临较大的生活 压力。转折点来自于上级的指导——意识到"房源是基础"。他调整策略,专注于公司主营责任盘内 的"老破小"房源,将其视为高频交易的基础。 邱立校的成功在于将专业分析和客户信任放在首位。面对一位纠结于"先买还是先卖"置换难题的张先 生,他并未做出不切实际的承诺,而是通过详尽分析近3个月同户型成交价、平均周期及在售竞争房 源,为客户提供了基于数据的理性建议和清晰的成交预期。最终,该房源在预期内顺利成交,并赢得了 客户的深度信任,带来了后续的转介绍。邱立校将此称为"信任复利",认为其价值超越单笔佣金。 他强调,个人成绩离不开团队的有力支撑。无论是低谷时期现任总监郭名煇(原文为郭名煇)给予的情 绪关怀和方向指引——"房源第一"的核心理念,还是日常工作中团队成员的紧密协作与信任,都是他能 够持续发力的关键。如今,在带教新人时,他尤其强调"借力团队"与"懂得感恩"的重要性。 回顾过往,邱立校认为,在看似"薄利"的刚需市场,通过高频、专业的服务,同样能累积可观的业绩, 并实现个人价值的突破。他的经历印证了:脚踏实地深耕基础房源,以专业赢 ...
让于东来走下神坛吧
混沌学园· 2025-05-14 11:50
Core Viewpoint - The article emphasizes the importance of understanding the essence behind the rise of companies like Pang Donglai, which has shown resilience and growth despite industry challenges, focusing on trust and consumer confidence rather than idolizing entrepreneurs [1][3][4]. Group 1: Pang Donglai's Growth and Resilience - Pang Donglai has experienced significant visitor growth, with 2.7 million visitors during the 2023 Mid-Autumn Festival and National Day, increasing to 3 million in 2024 [4]. - The company's revenue has consistently increased from 7 billion yuan in 2022 to 10.7 billion yuan in 2023, and projected to reach 16.964 billion yuan in 2024, with Q1 2025 sales already surpassing 8 billion yuan [6]. - Pang Donglai's success is attributed to its unique ability to withstand economic cycles, rooted in its commitment to quality and consumer trust [3][6]. Group 2: Natural Advantages - Pang Donglai benefits from geographical advantages, being located in a transportation hub that allows efficient logistics for sourcing and distribution [9]. - The local population has increased from 870,000 to 1.33 million, providing a substantial customer base for Pang Donglai [11]. - The region's agricultural productivity and established supply chains enhance Pang Donglai's operational efficiency [12]. Group 3: Business Model and Philosophy - The company's initial strategy focused on building trust through a "genuine product" guarantee, which addressed consumer fears about counterfeit goods [20][24]. - Pang Donglai's commitment to customer satisfaction includes policies like "fake one, compensate ten" and unconditional returns, fostering a strong trust relationship with consumers [20][24]. - The company has maintained a philosophy of not engaging in discounting or promotions, believing that such practices harm customer trust and brand integrity [38]. Group 4: Quality Control and Supplier Relationships - Pang Donglai employs strict quality control measures, including a comprehensive supplier evaluation system and a rigorous quality traceability framework [50][51]. - The company prioritizes long-term relationships with suppliers, ensuring stable product quality and fostering a collaborative environment [55][56]. - Pang Donglai's approach to supplier management emphasizes mutual benefit, often increasing supplier margins to ensure quality and reliability in product sourcing [88]. Group 5: Brand Development and Future Outlook - The company is transitioning into a phase of developing its own brands, with plans for self-branded products to account for over 30% of its offerings by the end of the year [72]. - Pang Donglai's product categories include essential goods, premium brands, global selections, and self-branded items, catering to diverse consumer needs [74][75][76][77]. - The company's focus on quality and consumer experience positions it well for continued growth, even in challenging economic conditions [71][80].