Core Insights - The Chinese edible oil industry is entering a high-level competitive phase driven by health consumption upgrades and stricter regulatory policies [1] - The market is experiencing structural changes with a focus on nutritional value and functional characteristics [1] Market Trends - The peanut oil market in China showed a steady growth trend from 2018 to 2024, with market size increasing from 46.52 billion yuan in 2018 to 52.96 billion yuan in 2020, reflecting a cumulative growth of 13.8% [2] - The market is expected to stabilize with sizes of 53.56 billion yuan, 54.46 billion yuan, 54.59 billion yuan, and 53.93 billion yuan from 2021 to 2024, indicating a mature and stable market despite competitive pressures [2] Price Structure - The peanut oil market exhibits clear consumption stratification, with products priced below 100 yuan per 5L accounting for 26.2% and those above 100 yuan per 5L making up 73.8% of the market [3] - Leading brands like Lu Hua and Jin Long Yu dominate the high-end market, reflecting consumer preferences for quality and health [3] Regulatory Environment - Strict food safety regulations, particularly concerning aflatoxin limits, are driving industry consolidation and pushing out smaller players [4] - The main detoxification technologies include physical adsorption, refining detoxification, irradiation, and biochemical methods, with advanced detoxification technology becoming a core competitive advantage for leading companies [4][5] Health Trends - The demand for healthier products is driving structural expansion in the market, with high oleic acid peanut oil emerging as a popular choice due to its health benefits [6][7] - The market is shifting towards high-quality products, with high oleic acid peanut oil containing over 75% oleic acid, appealing to health-conscious consumers [7]

本报讯(记者矫月见习记者梁傲男)5月30日，记者从北京本来工坊科技有限公司(以下简称"本来生活")获 悉，2025年端午销售季，本来生活企业端的业绩同比增长超10%。这一增长趋势显示出在激烈的市场竞 争下，本来生活企业消费服务业务的领先优势，同时反映出企业消费需求依然保持上升势头，行业竞争 的本质是精细化运营与服务能力。 企业采购更加关注粽子用料的营养价值，如选用低GI等功能性食材的粽子产品备受好评。不少企业还 在端午福利中搭配益生菌、膳食纤维等功能性食品，这表明企业呼应员工健康管理的需求，对于食品产 品的选择向精准营养与功能性转变，不仅要好吃，更要体现健康价值。 本来生活数据显示，端午福利采购中，企业根据不同年龄层员工喜好提供不同礼盒的案例越来越多。例 如，针对Z世代偏好，推出户外露营箱、运动礼盒等与粽子产品搭配组合，将端午福利关怀与露营、健 身等新场景充分结合；考虑到地域风味偏好，本来生活功福粽在2025端午推出三款差异化口味的礼盒， 贴心打造了华北版、华东版、华南版。 四是品牌与服务为决策关键。在企业采购决策过程中，供应商品牌知名度和综合服务水平是关键因素。 在政策与需求双重驱动下，2025端午企业福利 ...