Financial Data and Key Metrics Changes - Net sales grew 20% year over year to $12 million in Q2, driven by a 47% increase in the wholesale channel, which now represents nearly half of total net sales [5][10] - Gross margin was 39.9%, slightly down from 41.8% in the prior year due to higher trade spend and commodity costs, yet remains among the best in the industry [6][11] - Adjusted EBITDA was positive at $100,000 compared to a loss of $100,000 in the same quarter last year, indicating progress towards profitability [12] Business Line Data and Key Metrics Changes - Coffee creamers led growth with a 44% increase, making up 56% of gross sales, reflecting consumer demand for plant-based options [5][10] - Coffee, tea, and hot chocolate products also grew by 44%, aligning with the company's strategy to become a leader in functional coffee solutions [6] Market Data and Key Metrics Changes - E-commerce sales increased by 2% year over year, contributing 52% of total net sales, primarily driven by Amazon [10][11] - The wholesale channel's growth was attributed to distribution expansion and increased velocity in grocery and club stores [10][11] Company Strategy and Development Direction - The company is focusing on growing its wholesale channel to become the largest segment of its business, with a strategic emphasis on brand building, innovation, and operational efficiency [5][9] - Plans to introduce new products, including a super optimized liquid creamer and a protein-based coffee product, are underway, indicating a commitment to innovation [36][39] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism about the second half of the year, despite ongoing economic pressures and tariff uncertainties, highlighting the company's resilience and strong brand appeal [9][17] - The company reaffirmed its full-year net sales growth guidance of 20% to 25% and aims to maintain gross margins while achieving breakeven adjusted EBITDA [15][17] Other Important Information - The company ended the quarter with $4.2 million in cash and no debt, indicating a solid balance sheet [7][13] - Cash usage was primarily driven by inventory investments to meet demand and mitigate supply chain risks, with expectations to normalize in the coming quarters [7][14] Q&A Session Summary Question: Revenue guidance for the year and confidence in achieving it - Management noted that previous out-of-stock issues and a cyber attack impacted sales, but they do not anticipate similar events in the second half, supporting their revenue guidance [20][22] Question: Impact of the cyber attack and liquid product transition - The cyber attack is estimated to have cost around $100,000 in sales, while the transition to a new liquid product size has been challenging but is now showing positive results [26][27][29] Question: Innovation focus for the back half of the year - The company is excited about new product innovations, including a new liquid creamer formula and a protein-based coffee product, which are expected to differentiate them in the market [35][39] Question: Performance during Amazon Prime Day and customer acquisition metrics - Amazon Prime Day went as planned, with strong initial sales, although e-commerce growth is slowing, reflecting broader trends in the industry [46][52] Question: Plans for increasing trade promotion - Management is considering increasing trade promotions in response to consumer price sensitivity but has not yet made decisions, focusing on maintaining gross margins [54][56]

Group 1 - A total of 75 investment projects were signed during the first day of the Food Expo, with a total investment amount of 37.22 billion yuan, focusing on modern food, intelligent manufacturing, and new materials [1][2] - The city signed a friendly city agreement with Urumqi, establishing a new bridge for cooperation between Henan and Xinjiang [2] - Significant international trade projects were initiated, including a beef trade project with Brazil's Merihua Company and an ice cream procurement project with Belarus's Mogilev region [2] Group 2 - A cooperation agreement was signed for the Henan Modern Food Industry Development Fund, aimed at providing financial support for the food industry [2] - Multiple cooperation projects were established with JD Group, marking the beginning of comprehensive collaboration across various sectors including logistics and technology [2] - Talent projects such as the AI Agricultural Academy and high-end food projects will enhance technological support for creating a healthy and nutritious food supply [2] Group 3 - The city government emphasized the importance of service in project implementation, planning to form a dedicated team to provide full lifecycle support for signed projects [2] - The government aims to create a market-oriented, legal, and international business environment to attract global investors [2]