28年前，当常驻北京的外籍女性因就医环境、习惯差异而选择回国治疗时，很少有人能预见，中国的医 疗服务业会迎来这样一个时刻：一位在东南亚工作的非洲患者，在互联网上了解相关资料后，专程飞赴 北京接受泌尿外科的达芬奇机器人手术；一对居住在美国的夫妇，对比各地治疗案例后，选择带着孩子 飞跃大洋到深圳接受耳再造手术…… 在北京和睦家医院将台路院区2号楼，北京商报记者看到，一位曾在这里就诊多年的英国老人正推着轮 椅缓缓穿过门诊大厅，轮椅上坐着他患癌的妻子。两人表示，此前曾接触中国香港与瑞士的医疗资源， 但最终选择入境来到北京，在北京和睦家医院就诊。 而在接诊大厅右边的咖啡角点单处，一位带孩子前来就诊的外籍妈妈正在让儿子挑选点心。工作人员介 绍，这家开设在医院里的咖啡角收获了很多外籍患者的好评，成为他们就诊之余的"打卡点"。 诸多类似的画面反映出，我国入境医疗旅游的新消费场景正在形成。 和睦家医疗京津区域与深圳总经理、北京和睦家医院院长盘仲莹是医疗行业的资深从业者，也是这一进 程的亲历者。在她眼中，产业变化的信号在今年尤为明显。在"240小时过境免签"等政策利好下，北京 和睦家的国际患者数量持续回升，且来源国别呈现前所未有 ...

这些信号预示着，境外患者对于中国医疗服务的认可度正在显著提升。那么，如何将境外患者的认可度彻底转化为入境医疗旅游消费的动力？ 盘仲莹认为，精准的诊断能力、多样化的治疗方案以及具有竞争力的医疗成本，是我国入境医疗旅游的三个"吸引力"。通过国际标准认证、培养医护团队的 跨文化沟通能力以建立专业信任基础；以达芬奇手术机器人等创新技术为突破口，推动诊疗水平与国际接轨，这是赢得高端境外患者青睐的关键。 目前，我国全面发展入境医疗产业的条件已经成熟。然而，入境医疗旅游的消费服务场景更为复杂，目前尚未形成规模，深层次的瓶颈仍需突破，例如，签 证限制、产业生态短板、对外宣传难题等。 对此，盘仲莹建议，将入境医疗以及入境医疗旅游纳入跨境服务业的整体规划中，以更为系统性的顶层设计，明确医疗资源开放边界，建立科学的考评体系 以及完善的服务链条和生态。 28年前，当常驻北京的外籍女性因就医环境、习惯差异而选择回国治疗时，很少有人能预见，中国的医疗服务业会迎来这样一个时刻：一位在东南亚工作的 非洲患者，在互联网上了解相关资料后，专程飞赴北京接受泌尿外科的达芬奇机器人手术；一对居住在美国的夫妇，对比各地治疗案例后，选择带着孩子飞 跃大洋 ...

Group 1: Tourism Product Development - The importance of creating multi-dimensional experiences in tourism products is emphasized, moving away from traditional sightseeing to more immersive experiences [2] - The example of "Niulanshan Erguotou" event illustrates the involvement of cultural heritage inheritors and industry experts to ensure accurate cultural output [2] Group 2: Medical Tourism Trends - There is a notable increase in the number of foreign patients seeking medical treatment in China, with a shift from emergency care to elective surgeries [4][5] - The patient demographic is expanding, with a significant rise in visitors from countries along the Belt and Road Initiative, particularly from South America [5] Group 3: Cultural Experience Innovation - The "Like is Mogao" project at Beijing Exhibition Hall will update its experience quarterly to keep the content fresh and engaging for visitors [7] - The strategy aims to transform exhibitions into "mobile cultural containers," enhancing visitor engagement through interactive experiences [7] Group 4: Transportation and Tourism Synergy - High-frequency transportation usage is identified as a new growth point for tourism, leveraging the difference between low-frequency travel and high-frequency public transport [9] - By integrating local short-trip travel options into daily commuting, the platform aims to enhance user habits and increase tourism engagement [9]

Core Viewpoint - The inbound medical tourism sector in China is poised to become a new growth point for the cross-border service industry, driven by favorable policies such as the "240-hour visa-free transit" [1][5]. Group 1: Current Trends in Inbound Medical Tourism - The number of inbound patients is showing a recovery trend, although it has not yet returned to the peak levels of 2019 [3]. - There is a diversification in the nationalities of patients, with significant increases from Southeast Asia, the Middle East, and Latin America [3]. - Patients are increasingly opting for "scheduled medical care," indicating a shift from reactive to proactive healthcare choices [3][5]. Group 2: Market Potential and Growth - The global medical tourism industry is expected to grow at an annual rate of 15% to 25%, with the market size projected to reach $273.72 billion by 2027, up from $104.68 billion in 2019 [5]. - Currently, the primary purpose for patients coming to China is medical treatment, with tourism being a secondary need [5]. Group 3: Challenges and Recommendations - There is a lack of clear development positioning for the inbound medical tourism industry in China, with few successful integration cases [6]. - The establishment of a cross-border medical visa is crucial, as current visa options are inadequate for long-term treatment needs [9]. - Enhanced international promotion and visibility for Chinese medical institutions are necessary to attract more foreign patients [9]. Group 4: Strategic Planning and Policy Recommendations - A top-level design and planning from the national level is essential for the development of inbound medical tourism [10]. - There is a need to clarify the scale of medical resources available in public hospitals for foreign patients to avoid conflicts with local healthcare demands [10]. - The integration of medical tourism into the overall cross-border service industry planning, along with supportive policies, is recommended [10].