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30万辆岚图汽车下线背后 以自研合作并举破解技术路线之争
Zheng Quan Ri Bao Wang· 2025-11-11 11:56
本报记者 刘钊 11月10日,武汉岚图云峰工厂内,随着第30万辆整车——旗舰SUV岚图泰山缓缓驶下生产线,岚图汽车正式成为国内首个 达成这一规模的央国企高端新能源品牌。从20万辆到30万辆,仅用7个月完成跨越,这一速度刷新高端新能源"国家队"的成长 纪录。 在下线仪式后的媒体群访中,岚图汽车董事长、总经理卢放,COO蒋焘,CBO、销售公司总经理邵明峰等核心管理层,围 绕技术路线争议、产能建设瓶颈、品质管控难题及未来发展规划等行业焦点与《证券日报》等媒体进行深入沟通,揭开岚图汽 车快速成长的核心密码。 技术破局:在自主掌控与开放合作中寻找平衡 在新能源汽车技术路线多元化竞争的当下,增程式技术的市场表现引发行业广泛讨论。 针对增程式销量同比下滑的疑问,卢放强调:"增程式本质是混动技术的一种,其市场表现不应简单以'下滑'定论,关键在 于技术能否转化为用户认可的产品价值。"他透露,岚图汽车旗下增程车型FREE+的销量正快速爬升,这一现象印证了只要技 术应用贴合用户需求,就能获得市场认可。卢放强调,纯电、增程、插混等技术路线并非对立关系,而是各自适配不同出行场 景,"未来的竞争核心不是技术路线的优劣之争,而是谁能更好地 ...
直击家庭用车痛点 全新岚图知音以“通通配齐”挑战20万元级纯电市场
Zheng Quan Ri Bao Wang· 2025-08-29 11:56
Core Viewpoint - The launch of the new Lantu Zhiyin, a pure electric SUV developed in collaboration with Huawei, has sparked industry discussions due to its comprehensive upgrades and competitive pricing, reflecting Lantu's strategic focus on the electric vehicle market [1] Product Features and Innovations - The Lantu Zhiyin has undergone 1202 upgrades across various aspects including exterior, interior, chassis, battery system, and electric drive systems, showcasing advanced battery technology and Huawei's HarmonyOS cockpit and Qian Kun ADS4 intelligent driving system [2] - The vehicle offers an impressive range of over 900 kilometers and features "true 5C" ultra-fast charging technology, capable of charging from 13% to 80.15% in just 12 minutes, and adding 515 kilometers of range in 15 minutes [2] - Safety features include European ENCAP certification and enhancements in body structure, airbag design, and active safety functions, emphasizing the vehicle's protective capabilities [2] Market Strategy and Target Audience - The Lantu Zhiyin is specifically designed for young families, leveraging the "Peppa Pig" IP to resonate with this demographic, and offers a "full configuration" starting point, providing extensive features at a competitive price [3] - The company aims to position the Zhiyin alongside the Lantu FREE+ to target the top three market positions in the 200,000 yuan and above segment [4] Production Capacity and Growth - Lantu's sales growth is attributed to a long-term strategy and responsiveness to user feedback, with a current daily production capacity of 600 vehicles and plans to expedite the delivery of new models [4] - The company has achieved a high Net Promoter Score (NPS) of nearly 85% for the Lantu Dreamer, indicating strong customer satisfaction and loyalty [4] Competitive Advantage and Future Outlook - The collaboration with Huawei is highlighted as a differentiating factor, focusing on genuine technological integration rather than superficial partnerships, ensuring user safety and compliance with national standards [5] - Lantu is committed to a dual approach of self-research and open collaboration in its long-term development strategy, with capabilities in pure electric, hybrid, and range-extended powertrains [5] - The company is preparing for a potential listing in Hong Kong, reflecting confidence in its growth and commitment to quality service and products [5]