当清晨7点的阳光洒在珠江上，两万多名跑者从天河体育中心出发，踏过优化升级的"一江两岸"赛道， 2025广州马拉松在冬至日的暖意中拉开帷幕。 一次奔跑的意义，在于激活城市发展的多元动能。广马早已不是单纯的体育赛事，而是"体育+"融合发 展的典范样本。参赛选手凭证明可免费畅游白云山、陈家祠等景点，专属餐饮消费券点亮"食在广州"名 片，海心沙嘉年华的专属专场、广马博览会的非遗与文创展示，让赛事流量转化为城市文旅消费增量。 智能机器人服务的引入、碳中和赛事的打造，彰显着广州建设"国际体育赛事之都"的智慧与担当；而粤 港澳三地裁判联合执裁的创新机制，更让湾区协同发展的理念在赛道上落地生根。 42.195公里的赛道终有尽头，但一座城市与体育共生、与湾区共荣的征程永无止境。2025广州马拉松用 奔跑证明：真正的城市名片，不仅在于光鲜的赛事场面，更在于对人的尊重、对文化的传承、对发展的 担当。 当最后一名跑者跨过海心沙的终点线，这场冬至日的奔跑已然落幕，但它所点燃的全民健身热情、凝聚 的湾区文化认同、激活的城市发展活力，正在珠江两岸持续发酵。 这场跨越42.195公里的奔跑，早已超越体育竞技本身，成为丈量广州城市底蕴、彰显大 ...

Core Insights - The 15th National Games are being jointly held in Guangdong, Hong Kong, and Macau, marking the first collaboration of these regions for this event, showcasing the vibrant atmosphere of sports and the importance of public participation in building a strong sports nation [1] - The "14th Five-Year Plan" emphasizes the development of both mass sports and competitive sports, aiming to enhance the overall fitness of the population and promote a culture of sports participation [1] Group 1: Sports Participation and Infrastructure - The investment of 5.65 billion yuan has been made to support the opening of public sports venues to the public for free or at low cost, contributing to the growth of community sports [1] - The current participation rate in regular physical exercise exceeds 38.5%, with expectations for this figure to continue rising as sports become a lifestyle choice [1] Group 2: Economic Impact of Sports Events - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate exceeding 10% over the past five years [3] - Events like the Asian Games have significantly boosted local economies, with surrounding areas experiencing consumption growth of over 40% during the event period [3] - The "Su Super" league has also shown positive economic impacts, with a 23.22% increase in visitors to host cities and a 33.7% increase in sales for monitored commercial enterprises [3] Group 3: Cultural and Spiritual Development - The spirit of sports reflects the essence of Chinese culture, promoting values such as perseverance, teamwork, and personal growth, which are increasingly embodied through public participation [3] - This positive and competitive spirit is expected to project a vibrant and hopeful image of China to the world [3]

Core Insights - The 12th World Games opened in Chengdu on August 7, marking the largest edition in history with 3,942 athletes from 116 countries and regions participating [2][5] - The World Games emphasize diversity and inclusivity in sports, showcasing lesser-known events that are not part of the Olympic Games, thus promoting a broader understanding of sports [3][4] Group 1: Event Significance - The World Games serve as a platform for non-Olympic sports, providing opportunities for athletes in events like lacrosse, korfball, and tug of war, which are less familiar to the Chinese audience [3][4] - The event is seen as a complement to the Olympics, with former IOC President Juan Antonio Samaranch describing it as a "second Olympic Games" [3][4] Group 2: Impact on Local Sports Culture - The hosting of the World Games in Chengdu is expected to enhance the local sports culture by introducing diverse sports to the public, aligning with the growing interest in non-mainstream activities [8][9] - The event is part of a broader trend in China towards promoting inclusive sports, moving from a focus solely on medal counts to a more holistic approach to sports participation [9] Group 3: Infrastructure and Sustainability - Chengdu has utilized existing and renovated sports facilities for the World Games, which has been praised for its sustainability and setting a new benchmark for future events [5][6] - The design of the torch for the Games incorporates local cultural elements, enhancing the event's cultural significance and global recognition [6] Group 4: Future Prospects - The World Games are anticipated to stimulate interest in emerging sports in China, such as frisbee and paddleboarding, reflecting a shift in public engagement with sports [8][9] - The event is seen as a crucial step in China's sports globalization and diversification efforts, potentially influencing long-term sports development in the region [9]

Group 1 - The "Su Super" football league is generating significant public interest and participation across Jiangsu province, with events attracting large crowds and fostering a vibrant sports culture [1][2][3] - The recent match between Nanjing and Suzhou drew 60,396 spectators, marking it as the most attended game since the league's inception, showcasing the growing popularity of local football [2][3] - The league has led to increased engagement in sports activities, with local parks and sports facilities seeing a surge in usage, particularly among youth [7][9] Group 2 - The integration of live sports events with local commerce is evident, as seen in Nanjing where over 306,000 people participated in related activities, generating sales exceeding 15 million yuan in just three hours [5] - Various cities have established "second venues" for fans to watch games, enhancing community engagement and boosting local economies through food and beverage sales [5][6] - The Jiangsu provincial government is actively promoting sports infrastructure development, aiming to increase the number of sports facilities to 363,700 by the end of 2024, which will further support the growth of local sports culture [10]

Core Viewpoint - The "Su Super" league in Jiangsu Province has emerged as a unique grassroots football competition that fosters regional pride and community engagement, providing a public space free from commercial manipulation, and promoting a shared pursuit of a better public life through sports [5][39][41]. Summary by Sections Overview of "Su Super" - "Su Super" refers to the Jiangsu Provincial City Football League, featuring 516 players representing 13 cities in Jiangsu, highlighting the competitive spirit among these cities [5][19]. - The league has gained immense popularity, with social media views exceeding 820 million and over 13 million viewers for live broadcasts, showcasing its potential to rival professional leagues [8][19]. Cultural and Regional Significance - The league taps into local rivalries, with matches often framed as historical or cultural battles, enhancing community engagement and local identity [11][18]. - The competition has sparked humorous banter among fans, reflecting the deep-rooted regional pride and cultural narratives within Jiangsu [12][16]. Economic and Social Impact - The league is expected to stimulate local economies through increased attendance, with average match attendance surpassing 10,000, and some matches drawing over 20,000 spectators [8][27]. - Local businesses have benefited from the influx of visitors, with significant increases in sales and tourism-related activities [27]. Organizational Structure and Support - The league is officially supported by the Jiangsu Provincial Sports Bureau and local governments, distinguishing it from other grassroots initiatives like the "Village Super" [20][24]. - The structure allows for a mix of amateur and semi-professional players, ensuring broad community representation and engagement [26][39]. Comparison with Other Regions - The success of "Su Super" is attributed to Jiangsu's unique geographical, demographic, and cultural characteristics, making it challenging for other provinces to replicate this model [29][35]. - Jiangsu's economic balance and cultural diversity provide a fertile ground for such a competitive league, unlike regions with more pronounced disparities [32][33]. Conclusion and Future Prospects - "Su Super" represents a shift in Chinese sports culture, moving away from purely professional models to a more community-oriented approach that emphasizes local identity and participation [39][41]. - The league's model may offer insights for other regions seeking to develop their sports culture by focusing on local strengths and community engagement rather than solely on professionalization [39][41].

Core Viewpoint - The "Su Super League" has gained significant attention and popularity, providing new insights into the future development of Chinese football, despite its low ticket price and amateur player participation [1] Group 1: League Characteristics - The Su Super League has effectively addressed the long-standing issue of match-fixing in Chinese football, with teams formed from 13 cities competing fiercely for victory [2] - The league has sparked local rivalries and created engaging narratives, enhancing the excitement and viewership of the matches, leading to sold-out games [2] Group 2: Economic Impact - The affordable ticket price of 10 yuan has stimulated local economies, encouraging spending on food, accommodation, and tourism during match weekends [4] - The league's success could potentially increase the football population in China by mobilizing local talent and fostering community engagement in sports [4] Group 3: Future Potential - The Su Super League serves as a model for activating grassroots football in China, suggesting that a combination of local players, government support, and community involvement can enhance the sport's popularity [4][6] - The league's establishment in Jiangsu province, characterized by balanced development and adequate financial resources, may inspire similar initiatives in other regions of China [5][6]