Core Viewpoint - The core direction for Pop Mart remains centered around IP-driven group development, emphasizing the importance of a healthy growth model alongside revenue expansion [20][24]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8% [4]. - The revenue and net profit for the first half of 2025 have already surpassed the total figures for the entire year of 2024 [4]. - The company achieved significant growth across four major regions: China (8.28 billion RMB, +135.2%), Asia-Pacific (2.85 billion RMB, +257.8%), Americas (2.26 billion RMB, +1142.3%), and Europe & others (480 million RMB, +729.2%) [6]. IP Development and Strategy - IP incubation and operation are identified as the core drivers of Pop Mart's growth, with LABUBU's revenue reaching 4.81 billion RMB, accounting for 34.7% of total revenue [6]. - The company has a diverse IP matrix, with multiple IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO each generating over 1 billion RMB in revenue [6]. - The company aims to maintain a healthy revenue distribution, with LABUBU's sales not exceeding 35% of total revenue, indicating a balanced approach to IP development [8][10]. Future Outlook - The company is confident in achieving over 30 billion RMB in revenue for the year, with a focus on maintaining healthy growth rather than aggressive expansion [8][10]. - Pop Mart is exploring new markets in the Middle East, Central Europe, and Central South America, while continuing to enhance its presence in major global cities [17][19]. - The company plans to optimize its organizational structure to support global expansion and improve decision-making efficiency [21][22]. Retail Strategy - Pop Mart is upgrading its retail strategy by opening larger stores in prime locations, enhancing store design, and integrating IP themes into the shopping experience [16]. - The company is cautious about rapid store expansion, with a projected net increase of no more than 10 stores in China for the year [8]. Product Development - The company is focused on product innovation, with plans to launch a mini version of LABUBU, aiming to create more versatile consumer products [15]. - Pop Mart is also exploring new business lines, including desserts, accessories, and trendy apparel, to diversify its offerings and meet evolving consumer demands [19].

Core Viewpoint - The founder of Pop Mart, Wang Ning, expressed an optimistic outlook for the company's revenue, aiming for 20 billion RMB this year, with a belief that reaching 30 billion RMB is also feasible. He emphasized the importance of both revenue growth and the overall health of the company [2]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8%. This revenue surpassed the total for the entire year of 2024 [4]. - The report revealed performance across four regions: China (8.28 billion RMB, up 135.2%), Asia-Pacific (2.85 billion RMB, up 257.8%), Americas (2.26 billion RMB, up 1142.3%), and Europe & others (480 million RMB, up 729.2%) [4]. - The IP category performance showed that THE MONSTERS, which includes LABUBU, generated 4.81 billion RMB, accounting for 34.7% of total revenue. Other IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also exceeded 1 billion RMB in revenue [4]. Product Development and Market Strategy - The plush toy category generated 6.14 billion RMB, marking a significant shift as its revenue share surpassed that of figurines. Product innovation has been a key driver of this rapid growth, positioning Pop Mart as a more open and inclusive global IP platform [4]. - Wang Ning stated that the revenue share of any single IP is not a primary concern, as each IP has its unique characteristics [4]. Online Sales Growth - Online sales channels in China saw rapid growth, achieving revenue of 2.94 billion RMB, a year-on-year increase of 212.2%. The box machine sales model contributed significantly, generating 1.13 billion RMB, up 181.9% [4]. - Content e-commerce platforms, particularly Douyin, generated 560 million RMB, reflecting a year-on-year growth of 168.6%. During the 618 shopping festival, Pop Mart's flagship stores ranked first in sales across major platforms like Tmall, Douyin, and JD, with Tmall alone generating 660 million RMB, up 230.7% [4]. Supply Chain and Product Availability - Despite rapid sales growth, consumers have expressed concerns about the availability of LABUBU products. The supply chain president, Yuan Junjie, indicated that the current monthly production capacity for plush toys is over ten times that of the same period last year, reaching around 30 million units [5]. - Wang Ning announced the upcoming release of a Mini version of LABUBU that can be attached to mobile phones, expanding its usage scenarios [5].

Core Viewpoint - The founder of Pop Mart, Wang Ning, expressed an optimistic outlook for the company's revenue, aiming for 20 billion RMB this year, with a belief that reaching 30 billion RMB is also feasible. He emphasized the importance of both revenue growth and the overall health of the company [3]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8%. This revenue surpassed the total for the entire year of 2024 [5]. - The report revealed performance across four major regions: - China: 8.28 billion RMB, up 135.2% - Asia-Pacific: 2.85 billion RMB, up 257.8% - Americas: 2.26 billion RMB, up 1142.3% - Europe and others: 480 million RMB, up 729.2% [5]. IP and Product Development - The LABUBU IP, part of the THE MONSTERS series, generated 4.81 billion RMB, accounting for 34.7% of total revenue. Other IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also exceeded 1 billion RMB in revenue [5]. - The plush toy category generated 6.14 billion RMB, marking a significant shift as its revenue share surpassed that of figurines for the first time, driven by product innovation [5]. Online Sales Growth - Online sales channels achieved revenue of 2.94 billion RMB, a year-on-year increase of 212.2%. The Pop Mart capsule machines contributed significantly, generating 1.13 billion RMB, up 181.9% [6]. - The Tmall flagship store reported revenue of 660 million RMB, a growth of 230.7%, and ranked first in sales during the 618 shopping festival [6]. Supply Chain and Production Capacity - The production capacity for plush toys has increased to approximately 30 million units per month, ten times that of the same period last year, indicating a focus on meeting demand [6]. - Wang Ning announced the upcoming release of a Mini version of LABUBU that can be attached to mobile phones, expanding its usage scenarios [6].

Core Viewpoint - The founder of Pop Mart, Wang Ning, expressed an optimistic outlook for the company's revenue, aiming for 20 billion RMB this year, with a belief that reaching 30 billion RMB is also feasible. He emphasized the importance of both revenue growth and the overall health of the company [1]. Financial Performance - In the first half of 2025, Pop Mart reported a revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8%. This revenue surpassed the total for the entire year of 2024 [3]. - The report revealed performance across four regions: - China: 8.28 billion RMB, up 135.2% - Asia-Pacific: 2.85 billion RMB, up 257.8% - Americas: 2.26 billion RMB, up 1142.3% - Europe and others: 480 million RMB, up 729.2% [3]. IP Performance - The LABUBU IP, part of THE MONSTERS, generated 4.81 billion RMB in revenue, accounting for 34.7% of total revenue. Other IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also exceeded 1 billion RMB in revenue [4]. - The plush toy category achieved a revenue of 6.14 billion RMB, marking a significant shift as it surpassed the sales of figurines, driven by product innovation [4]. Online Sales Growth - Online channels saw rapid growth, generating 2.94 billion RMB, a year-on-year increase of 212.2%. The box machine sales contributed 1.13 billion RMB, up 181.9%, while content e-commerce platforms like Douyin generated 560 million RMB, up 168.6% [5]. - During the 618 shopping festival, Pop Mart's flagship stores ranked first in sales across major platforms, with Tmall achieving 660 million RMB, a growth of 230.7% [5]. Supply Chain and Product Development - The company is currently in a "catch-up" phase regarding production capacity, with plush toy output reaching 30 million units per month, ten times that of the previous year [5]. - A new Mini version of LABUBU, designed to be hung on mobile phones, is set to be released, expanding its usage scenarios [6].