Core Viewpoint - The company reported significant growth in its 1H25 performance, with revenue reaching 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, reflecting a 362.8% increase [3] Revenue Breakdown by Region - In China, revenue was 8.28 billion RMB, up 135.2%, accounting for 59.7% of total revenue. Offline channel revenue was 5.08 billion RMB, with retail store revenue at 4.41 billion RMB, growing 119.9% [4] - The Asia-Pacific region generated 2.85 billion RMB, a 257.8% increase, with online channel revenue growing 546.7% [4] - The Americas saw revenue of 2.27 billion RMB, up 1142.3%, with online sales increasing 1977.4% [4] - Europe and other regions achieved revenue of 480 million RMB, a 729.2% increase, with online sales growing 1358.7% [4] Revenue Breakdown by IP and Category - Five IPs generated over 1 billion RMB each, with THE MONSTERS accounting for 34.7% of total revenue. The STAR series emerged as the fastest-growing IP [5] - Plush toys became the largest product category, increasing from less than 10% in 24H1 to 44% in 25H1 [5] Operational Efficiency - The gross margin improved by 6.3 percentage points to 70.3%, driven by higher overseas pricing and a reduction in promotional activities [6] - The sales and management expense ratios decreased by 6.7 percentage points and 4.0 percentage points, respectively, to 23.0% and 5.6% [6]

Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company achieved a revenue of 138.8 billion RMB in 1H25, representing a year-on-year increase of 204.4%, with a gross profit of 97.6 billion RMB and a gross margin of 70.3%, up 6.3 percentage points year-on-year [1] - The company expects to generate at least 300 billion RMB in revenue for the year 2025, with an adjusted net profit margin projected at around 35% [1] Revenue Breakdown - In 1H25, revenue from China was 82.8 billion RMB, a year-on-year increase of 135.2%, accounting for 59.7% of total revenue [2] - The Asia-Pacific region generated 28.5 billion RMB, up 257.8% year-on-year [2] - The Americas saw revenue of 22.7 billion RMB, a staggering increase of 1142.3% year-on-year [2] - Europe and other regions contributed 4.8 billion RMB, reflecting a year-on-year growth of 729.2% [2] IP and Product Categories - In 1H25, five IPs generated over 1 billion RMB in revenue, with THE MONSTERS accounting for 34.7% of total revenue [3] - Plush toys have become the largest product category, increasing from less than 10% in 24H1 to 44% [3] - The company has improved operational efficiency, with a gross margin increase attributed to higher overseas pricing and reduced promotional activities [3] Financial Forecasts - The adjusted net profit forecasts for 2025-2027 have been raised to 111 billion RMB, 170 billion RMB, and 212 billion RMB, respectively, reflecting increases of 70%, 77%, and 72% from previous estimates [4] - Revenue projections for 2025 are set at 32.5 billion RMB, with a growth rate of 149% [5] Valuation Metrics - The adjusted P/E ratio is projected to decrease from 329 in 2023 to 18 by 2027, indicating a significant improvement in valuation as earnings grow [5]

Core Viewpoint - The founder of Pop Mart, Wang Ning, expressed an optimistic outlook for the company's revenue, aiming for 20 billion RMB this year, with a belief that reaching 30 billion RMB is also feasible. He emphasized the importance of both revenue growth and the overall health of the company [2]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8%. This revenue surpassed the total for the entire year of 2024 [4]. - The report revealed performance across four regions: China (8.28 billion RMB, up 135.2%), Asia-Pacific (2.85 billion RMB, up 257.8%), Americas (2.26 billion RMB, up 1142.3%), and Europe & others (480 million RMB, up 729.2%) [4]. - The IP category performance showed that THE MONSTERS, which includes LABUBU, generated 4.81 billion RMB, accounting for 34.7% of total revenue. Other IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also exceeded 1 billion RMB in revenue [4]. Product Development and Market Strategy - The plush toy category generated 6.14 billion RMB, marking a significant shift as its revenue share surpassed that of figurines. Product innovation has been a key driver of this rapid growth, positioning Pop Mart as a more open and inclusive global IP platform [4]. - Wang Ning stated that the revenue share of any single IP is not a primary concern, as each IP has its unique characteristics [4]. Online Sales Growth - Online sales channels in China saw rapid growth, achieving revenue of 2.94 billion RMB, a year-on-year increase of 212.2%. The box machine sales model contributed significantly, generating 1.13 billion RMB, up 181.9% [4]. - Content e-commerce platforms, particularly Douyin, generated 560 million RMB, reflecting a year-on-year growth of 168.6%. During the 618 shopping festival, Pop Mart's flagship stores ranked first in sales across major platforms like Tmall, Douyin, and JD, with Tmall alone generating 660 million RMB, up 230.7% [4]. Supply Chain and Product Availability - Despite rapid sales growth, consumers have expressed concerns about the availability of LABUBU products. The supply chain president, Yuan Junjie, indicated that the current monthly production capacity for plush toys is over ten times that of the same period last year, reaching around 30 million units [5]. - Wang Ning announced the upcoming release of a Mini version of LABUBU that can be attached to mobile phones, expanding its usage scenarios [5].

Core Viewpoint - The founder of Pop Mart, Wang Ning, expressed an optimistic outlook for the company's revenue, aiming for 20 billion RMB this year, with a belief that reaching 30 billion RMB is also feasible. He emphasized the importance of both revenue growth and the overall health of the company [3]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8%. This revenue surpassed the total for the entire year of 2024 [5]. - The report revealed performance across four major regions: - China: 8.28 billion RMB, up 135.2% - Asia-Pacific: 2.85 billion RMB, up 257.8% - Americas: 2.26 billion RMB, up 1142.3% - Europe and others: 480 million RMB, up 729.2% [5]. IP and Product Development - The LABUBU IP, part of the THE MONSTERS series, generated 4.81 billion RMB, accounting for 34.7% of total revenue. Other IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also exceeded 1 billion RMB in revenue [5]. - The plush toy category generated 6.14 billion RMB, marking a significant shift as its revenue share surpassed that of figurines for the first time, driven by product innovation [5]. Online Sales Growth - Online sales channels achieved revenue of 2.94 billion RMB, a year-on-year increase of 212.2%. The Pop Mart capsule machines contributed significantly, generating 1.13 billion RMB, up 181.9% [6]. - The Tmall flagship store reported revenue of 660 million RMB, a growth of 230.7%, and ranked first in sales during the 618 shopping festival [6]. Supply Chain and Production Capacity - The production capacity for plush toys has increased to approximately 30 million units per month, ten times that of the same period last year, indicating a focus on meeting demand [6]. - Wang Ning announced the upcoming release of a Mini version of LABUBU that can be attached to mobile phones, expanding its usage scenarios [6].

Core Viewpoint - The founder of Pop Mart, Wang Ning, expressed an optimistic outlook for the company's revenue, aiming for 20 billion RMB this year, with a belief that reaching 30 billion RMB is also feasible. He emphasized the importance of both revenue growth and the overall health of the company [1]. Financial Performance - In the first half of 2025, Pop Mart reported a revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8%. This revenue surpassed the total for the entire year of 2024 [3]. - The report revealed performance across four regions: - China: 8.28 billion RMB, up 135.2% - Asia-Pacific: 2.85 billion RMB, up 257.8% - Americas: 2.26 billion RMB, up 1142.3% - Europe and others: 480 million RMB, up 729.2% [3]. IP Performance - The LABUBU IP, part of THE MONSTERS, generated 4.81 billion RMB in revenue, accounting for 34.7% of total revenue. Other IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO also exceeded 1 billion RMB in revenue [4]. - The plush toy category achieved a revenue of 6.14 billion RMB, marking a significant shift as it surpassed the sales of figurines, driven by product innovation [4]. Online Sales Growth - Online channels saw rapid growth, generating 2.94 billion RMB, a year-on-year increase of 212.2%. The box machine sales contributed 1.13 billion RMB, up 181.9%, while content e-commerce platforms like Douyin generated 560 million RMB, up 168.6% [5]. - During the 618 shopping festival, Pop Mart's flagship stores ranked first in sales across major platforms, with Tmall achieving 660 million RMB, a growth of 230.7% [5]. Supply Chain and Product Development - The company is currently in a "catch-up" phase regarding production capacity, with plush toy output reaching 30 million units per month, ten times that of the previous year [5]. - A new Mini version of LABUBU, designed to be hung on mobile phones, is set to be released, expanding its usage scenarios [6].

Core Insights - Pop Mart reported a significant increase in revenue and profit for the first half of 2025, with revenue reaching 13.88 billion RMB, a year-on-year growth of 204.4%, and adjusted net profit of 4.71 billion RMB, up 362.8% [1][2] Financial Performance - Revenue for the first half of 2025 was 13,876.3 million RMB, compared to 4,557.8 million RMB in the same period of 2024, marking a 204.4% increase [2] - Gross profit reached 9,761.1 million RMB, a 234.4% increase from 2,919.1 million RMB [2] - Operating profit surged to 6,043.7 million RMB, up 436.5% from 1,126.4 million RMB [2] - The net profit attributable to the company's owners was 4,574.4 million RMB, a 396.5% increase from 921.3 million RMB [2] Revenue Breakdown by Product Category - Plush toys generated 61.4 billion RMB in revenue, accounting for 44.2% of total revenue, with a year-on-year growth of 1276.2% [13][14] - Figures for other categories include: - Figures for figurines reached 51.8 billion RMB, a 94.8% increase [14] - MEGA products generated 10.1 billion RMB, up 71.8% [14] - Derivative products and others brought in 15.5 billion RMB, a growth of 78.9% [14] Revenue Breakdown by IP - The top revenue-generating IP was THE MONSTERS, contributing 48.1 billion RMB, a staggering 668% increase from 6 billion RMB [5] - Other notable IP revenues included: - MOLLY: 13.6 billion RMB, up 73.5% [5] - SKULLPANDA: 12.2 billion RMB, up 248.7% [5] - CRYBABY: 12.2 billion RMB, up 192.5% [5] - DIMOO: 11.1 billion RMB, up 192.5% [5] Geographic Revenue Distribution - Revenue from China reached 82.8 billion RMB, accounting for 59.7% of total revenue, with a year-on-year growth of 135.2% [16][17] - The Americas saw the highest growth rate at 1142.3%, generating 22.6 billion RMB [16][17] - Revenue from the Asia-Pacific region was 28.5 billion RMB, up 257.8% [16][17] - Europe and other regions contributed 4.8 billion RMB, a 729.2% increase [16][17] Store Expansion and Channels - As of June 30, 2025, Pop Mart operated 571 stores globally, with a net increase of 40 stores in the first half of the year [20] - The company also expanded its robot store count to 2,597, with a net increase of 105 [20] - Offline channels contributed 61.4% of revenue in China, while online channels accounted for 35.5%, showing significant growth in both areas [18][19]

Core Insights - Bubble Mart reported a revenue of 13.88 billion yuan for the first half of 2025, representing a year-on-year growth of 204.4% [1] - The adjusted net profit for the same period was 4.71 billion yuan, showing a significant increase of 362.8% [1] - The gross margin for the first half of 2025 was 70.3%, up by 6.3 percentage points compared to the previous year [1] Business Performance - The IP incubation and operation business saw the "LABUBU" series from THE MONSTERS generate a revenue of 4.81 billion yuan, a staggering growth of 668.0%, accounting for 34.7% of total revenue [1] - Classic IP "MOLLY" generated 1.36 billion yuan, up 73.5%; SKULLPANDA generated 1.22 billion yuan, up 112.4%; CRYBABY generated 1.22 billion yuan, up 248.7%; DIMOO generated 1.11 billion yuan, up 192.5% [1] Product Categories - Driven by popular IPs like LABUBU, plush products achieved a revenue of 6.14 billion yuan, a remarkable growth of 1276.2%, making up 44.2% of total revenue [1] - Figurines generated 5.18 billion yuan, with a year-on-year increase of 94.8%, accounting for 37.3% of total revenue [1] - MEGA products generated 1.01 billion yuan, up 71.8%, contributing 7.3% to total revenue; derivative products and others generated 1.55 billion yuan, up 78.9%, accounting for 11.2% [2] Regional Performance - In April 2025, Bubble Mart initiated a global organizational restructuring, establishing regional headquarters in four major areas [2] - Revenue from China reached 8.28 billion yuan, up 135.2%; Asia-Pacific revenue was 2.85 billion yuan, up 257.8%; Americas revenue was 2.26 billion yuan, up 1142.3%; Europe and other regions generated 480 million yuan, up 729.2% [2] - As of June 30, 2025, Bubble Mart operated 571 stores across 18 countries, with 40 new stores added in the first half of the year and 105 new robot stores [2] Store Performance - In the Chinese market, 12 new offline stores were added, totaling 443, with offline revenue of 5.08 billion yuan, up 117.1% [2] - Online channels in China generated 2.94 billion yuan, a growth of 212.2%, with box machines contributing 1.13 billion yuan, up 181.9%, and content e-commerce channels generating 560 million yuan, up 168.6% [2] - In the Americas, 19 new offline stores were added, reaching 41, with offline revenue of 840 million yuan, up 744.3% [3] - In Europe, 4 new offline stores were added, totaling 18, with offline revenue of 280 million yuan, up 569.6% [3] - In the Asia-Pacific region, 5 new offline stores were added, reaching 69, with offline revenue of 1.53 billion yuan, up 203.5% [3]