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上市两周销量激增200%!七鲜这款草莓蛋糕缘何成今冬甜品爆款?
Zhong Jin Zai Xian· 2025-11-24 09:44
Core Insights - The dessert consumption market is experiencing a surge, particularly with the introduction of innovative products like the "Red Face Strawberry Box Cake" from JD Seven Fresh, which has seen a 200% year-on-year sales increase within two weeks of its launch [1][3][16] Product Features - The Red Face Strawberry Box Cake features 16 whole strawberries on top, complemented by fluffy animal cream and sweet strawberry jam, appealing to both visual and taste preferences [3][5] - The cake has been upgraded to a double-layer structure, addressing common issues with leftover cream and enhancing both visual and taste experiences [5][12] - A 25% reduction in overall sugar content has been achieved through the use of low-sugar strawberry jam and adjusted sugar ratios, aligning with consumer demand for less sweet options [5][16] Supply Chain and Quality Control - The success of the cake is supported by a robust supply chain and comprehensive quality control system, ensuring consistent quality and freshness of ingredients [7][9] - Strawberries are sourced directly from the core production area in Donggang, ensuring optimal sweetness and freshness through strict selection criteria [9][10] - The production process includes multiple quality checks, including the use of a sugar meter and final inspections before packaging, ensuring high standards are met [12][14] Market Trends - The popularity of the Red Face Strawberry Box Cake reflects a broader trend in consumer preferences shifting towards healthier, high-quality, and creative baked goods [16][18] - The baking industry is witnessing a transformation where "genuine ingredients" and "transparent recipes" are becoming essential market entry standards, reshaping competitive dynamics [18]