亲朋好友相聚一堂，美酒自然不能缺席，京东七鲜为臻选了各色酒饮：京鲜舫6号国标优级浓香型白酒 酒体醇厚、粮香突出，同时采用了京东特色618ml容量，增量更显诚意。七鲜IPA原浆鲜啤酒采用28天 锁鲜工艺，口感顺滑醇厚，泡沫持久细腻。七鲜乐源100%芒果混合果汁1L装仅售9.9元，每瓶约15颗芒 果榨取，无任何添加剂，一口下去满是果香。无论是日常饮用的口粮酒，还是聚会必备的酒水饮料，在 京东七鲜超市都有丰富选择。 作为聚会"氛围感担当"，元旦当日七鲜烘焙享"满39减6"优惠。数款"明星单品"更价格直降，如冬日"烘 焙顶流"七鲜红颜草莓盒子蛋糕价格直降至39.9元/盒。有着"减糖25%"以上的健康配方设计与16颗红颜 草莓的扎实用料。不管是一人食的悦己选择，还是情侣约会、亲友聚餐的浪漫点缀，这款草莓盒子蛋糕 都能精准适配。 元旦佳节来临，亲友围坐分享美食、举杯微醺的温馨场景，正成为节日消费市场的亮色。。这个元旦， 京东七鲜超市开启"跨年狂欢迎新年"主题活动，从家庭聚餐必备的时令生鲜、酒水零食，到新年氛围装 饰和出行必备的便捷好物，全品类爆品直降、直击底价。元旦当日更有烘焙品类"满39减6"超值优惠， 让新年伊始便满 ...

元旦佳节临近，节庆消费市场持续升温。今年零售商超愈发注重营造节日"氛围感"，并深耕细分品类 的"健康化"价值，以满足消费者对品质生活与情感体验的双重追求。12月29日至1月1日，京东七鲜超市 诚意开启烘焙超级品类日，烘焙产品享"满39减6"超值优惠，人气爆品价格直降。同时七鲜更上线多款 新年饰品，为消费者构建一个从餐桌美味到家居氛围的完整节日场景。 在七鲜超市本周的"烘焙超级品类日"(12月29日至1月1日)中，烘焙产品享受"满39减6"的节日优惠。其数 款"明星单品"更价格直降，如冬日"烘焙顶流"七鲜红颜草莓盒子蛋糕价格直降至39.9元/盒。有着"减糖 25%"以上的健康配方设计与16颗红颜草莓的扎实用料。而七鲜超市创新采用的"蛋糕-奶油-蛋糕"的三层 夹心结构，更完美解决了同类产品底部奶油易残留的痛点。不管是一人食的悦己选择，还是情侣约会、 亲友聚餐的浪漫点缀，这款草莓盒子蛋糕都能精准适配。 除了给力价格，京东七鲜多款烘焙新品更一齐亮相，为节日生活再添甜蜜新选择。奥巧瑞士卷包含醇厚 奥巧黑卷与嫩滑香草白卷两种口味，其中，奥巧黑卷在绵软的蛋糕体中融入了奥利奥饼干碎和巧克力脆 脆球，口感层层递进，每一口都能嚼 ...

元旦佳节临近，节庆消费市场持续升温。今年零售商超愈发注重营造节日"氛围感"，并深耕细分品类的"健康化"价值， 以满足消费者对品质生活与情感体验的双重追求。12月29日至1月1日，京东七鲜超市诚意开启烘焙超级品类日，烘焙产 品享"满39减6"超值优惠，人气爆品价格直降。同时七鲜更上线多款新年饰品，为消费者构建一个从餐桌美味到家居氛 围的完整节日场景。 在七鲜超市本周的"烘焙超级品类日"（12月29日至1月1日）中，烘焙产品享受"满39减6"的节日优惠。其数款"明星单 品"更价格直降，如冬日"烘焙顶流"七鲜红颜草莓盒子蛋糕价格直降至39.9元/盒。有着"减糖25%"以上的健康配方设计与 16颗红颜草莓的扎实用料。而七鲜超市创新采用的"蛋糕-奶油-蛋糕"的三层夹心结构，更完美解决了同类产品底部奶油 易残留的痛点。不管是一人食的悦己选择，还是情侣约会、亲友聚餐的浪漫点缀，这款草莓盒子蛋糕都能精准适配。 除了给力价格，京东七鲜多款烘焙新品更一齐亮相，为节日生活再添甜蜜新选择。奥巧瑞士卷包含醇厚奥巧黑卷与嫩滑 香草白卷两种口味，其中，奥巧黑卷在绵软的蛋糕体中融入了奥利奥饼干碎和巧克力脆脆球，口感层层递进，每一口都 能嚼到 ...

Core Viewpoint - JD's Seven Fresh supermarket is set to open its first store in Shijiazhuang on December 19, 2023, at the Yuhua Wanda Plaza, offering a variety of affordable and quality products along with promotional activities to enhance the shopping experience for local residents [1][15]. Group 1: Store Opening and Promotions - The new store will feature multiple promotional activities, including price reductions on popular products, a "buy one get one free" offer on selected items, and exclusive deals for new users, such as vouchers worth up to 100 yuan and free delivery on first orders [5][15]. - Seven Fresh has initiated online delivery services since November 28, 2023, expanding its coverage to a large area around Yuhua Wanda Plaza, allowing customers to receive orders within 30 minutes [3][5]. Group 2: Product Offerings - The store will offer a range of high-quality fresh produce, including vegetables from a regulated supply chain and a "24-hour vegetable" program ensuring freshness and traceability [7]. - Seven Fresh will introduce premium imported fruits, such as Chilean cherries and various berries, leveraging direct sourcing to provide better prices and quality [9]. - The store will also feature popular "internet celebrity" products, including unique desserts and health-focused snacks, catering to diverse consumer preferences [11]. Group 3: Market Impact - The opening of Seven Fresh aligns with Shijiazhuang's initiative to develop a "first-store economy," enhancing consumer experience and contributing to the local retail market's growth [15]. - The supermarket aims to provide a fast, affordable, and quality shopping experience, thereby upgrading the region's instant retail services [15][16].

Core Viewpoint - JD Fresh Supermarket is set to officially open its first store in Shijiazhuang on December 19, offering a new shopping experience with fast delivery and direct sourcing capabilities [1] Group 1: Store Opening and Services - The first JD Fresh Supermarket in Shijiazhuang will open at the second floor of Yuhua Wanda Plaza [1] - The supermarket will provide "good, fast, and cheap" shopping experiences, leveraging supply chain capabilities such as direct sourcing from production areas and instant delivery services [1] - Online delivery services began on November 28, covering various neighborhoods and institutions, with delivery times as fast as 30 minutes [3] Group 2: Customer Engagement and Promotions - Many residents have already experienced the products, leading to discussions on social media about must-buy items [5] - New users can receive substantial welcome gifts, including coupon packages worth up to 100 yuan and some products priced as low as 0.01 yuan [3] Group 3: Product Offerings - The store will feature popular items such as the "Red Face Strawberry Box Cake," which uses strawberries sourced directly from Donggang, with a 25% reduction in overall sugar content [7] - Health-focused products include collaborations with traditional brands, offering items like black yam slices and herbal snacks [7] - Fresh produce will include a "24-hour vegetable" program, ensuring vegetables are sourced and available within 24 hours, with full traceability [9] Group 4: Market Impact and Economic Development - The opening of JD Fresh Supermarket reflects the city's efforts to develop a "first-store economy," attracting over 400 flagship stores to boost consumer market vitality [15] - The supermarket's services will create new job opportunities and enhance local economic activity [15] - The combination of online and offline shopping experiences aims to enrich the winter lifestyle of Shijiazhuang residents [15]

Core Insights - The dessert consumption market is experiencing a surge, particularly with the introduction of innovative products like the "Red Face Strawberry Box Cake" from JD Seven Fresh, which has seen a 200% year-on-year sales increase within two weeks of its launch [1][3][16] Product Features - The Red Face Strawberry Box Cake features 16 whole strawberries on top, complemented by fluffy animal cream and sweet strawberry jam, appealing to both visual and taste preferences [3][5] - The cake has been upgraded to a double-layer structure, addressing common issues with leftover cream and enhancing both visual and taste experiences [5][12] - A 25% reduction in overall sugar content has been achieved through the use of low-sugar strawberry jam and adjusted sugar ratios, aligning with consumer demand for less sweet options [5][16] Supply Chain and Quality Control - The success of the cake is supported by a robust supply chain and comprehensive quality control system, ensuring consistent quality and freshness of ingredients [7][9] - Strawberries are sourced directly from the core production area in Donggang, ensuring optimal sweetness and freshness through strict selection criteria [9][10] - The production process includes multiple quality checks, including the use of a sugar meter and final inspections before packaging, ensuring high standards are met [12][14] Market Trends - The popularity of the Red Face Strawberry Box Cake reflects a broader trend in consumer preferences shifting towards healthier, high-quality, and creative baked goods [16][18] - The baking industry is witnessing a transformation where "genuine ingredients" and "transparent recipes" are becoming essential market entry standards, reshaping competitive dynamics [18]