在这一年中，易生活与多家优质企业达成战略合作：与TCL商用的战略合作，助力公司品牌供应链业务 在智慧家电与消费电子领域的拓展，提升了品牌在科技消费市场的渗透力；与智航飞购的初步协议，尤 其是借助其在无人机领域的创新技术与应用，进一步拓展了公司在电商与物流领域的业务边界，增强了 供应链整合能力，为品牌提供更高效、更智慧的全链路服务。 格隆汇11月18日丨易生活控股(00223.HK)公告，得益于品牌传播业务的卓越表现，集团截至2024年9月 上半年收益实现大幅增长，达到约1.195亿港元，同比增长179%。其中，品牌传播服务业务贡献收益达 约91,200,000港元，占比超过76%，成为公司业绩增长的核心动力。集团录得股东应占亏损约6994万港 元(截至2023年9月30日止6个月：约450.1万港元)。董事会不建议派付截至2024年9月30日止6个月中期股 息(截至2023年9月30日止6个月：无)。 ...

Core Insights - The article emphasizes that price is not the only factor determining customer orders; stability and reliability are becoming increasingly important for clients as they navigate a cautious economic environment [2][6][15] Pricing Misconceptions - Misconception 1: Customers negotiating prices does not necessarily mean the initial price was too high; it may simply be a negotiation tactic [3] - Misconception 2: Lowering prices does not guarantee customer satisfaction; it may lead to distrust regarding the initial pricing [4] - Misconception 3: Securing an order does not equate to profit, as post-sale issues can lead to significant costs and complications [5] Changing Customer Psychology - As global inflation persists, customers are making more cautious and rational purchasing decisions, focusing on stability rather than just price [7][12] - Key data indicates that in the U.S., the Consumer Price Index (CPI) was 9.1% in June 2022 and remains at 3.5% in March 2025, with core inflation at 3.7%, indicating ongoing pressure on customer spending [9] - In the Eurozone, inflation has decreased to 2.4%, but essential expenses like food and energy are still rising above 3% annually [10] New Pricing Logic - The new pricing formula should focus on cost, customer anxiety, and solutions, emphasizing the sale of peace of mind rather than just low prices [13] - A real-world example illustrates that a customer chose a more expensive supplier due to faster delivery and reliability, highlighting the importance of service over price [13] Practical Strategies - Offering bundled solutions rather than individual products can increase profits and customer satisfaction [14] - Transitioning from a supplier to a project manager role can enhance customer reliance and loyalty [14] - Including added value in quotes, such as faster delivery and comprehensive service, can differentiate offerings from competitors [14] Target Customer Segments - Identifying and focusing on four types of profitable customers can enhance resource allocation and efficiency: 1. Customers who sign annual contracts early [15] 2. Customers willing to engage in product development [15] 3. Customers requesting marketing support [15] 4. Customers who prioritize delivery and quality over price [15] Conclusion - The article concludes that in 2025, the focus for businesses should shift from competing on price to providing reliable service and building trust with customers [17][19]