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精准触达新生代消费群体 古井贡酒秋酿仪式在亳州举办
Bei Jing Shang Bao· 2025-09-20 11:03
Group 1 - The 12th Gujinggongjiu Autumn Brewing Ceremony was held in Anhui Bozhou, featuring traditional rituals and the launch of several commemorative liquor products [2] - The autumn brewing ceremony has been upgraded to "Autumn Brewing Cultural Week," establishing it as a unique brand event and cultural IP for Gujinggongjiu [3] - The Chinese liquor industry is undergoing significant adjustments, with a shift towards personalized and diversified consumption, leading to unprecedented challenges [3] Group 2 - Gujinggongjiu is building a new consumption ecosystem centered around "health, wellness, and mindfulness," while introducing the concept of light liquor [3][4] - The official launch of "Gujing Light Wellness Society" aims to create new consumption scenarios and transition from selling products to selling a lifestyle [4] - Gujinggongjiu is leveraging online marketing strategies, including the launch of Tmall Super Brand Day and the Mid-Autumn Festival shopping event, to enhance brand reach and sales conversion [4]
最高级的养生方式:断念想
洞见· 2025-07-24 12:08
Core Viewpoint - The article emphasizes the importance of mental well-being by advocating for a reduction in overthinking about the past, future, others, and unattainable goals, suggesting that a clearer mind leads to better health and happiness [5][20][76]. Group 1: Thinking Less About the Past - The concept of "rumination" is introduced, where individuals repeatedly dwell on past pains and missed opportunities, leading to self-torment rather than constructive reflection [8][11]. - An example is provided of a celebrity who regretted turning down a role, which led to ongoing distress and ultimately a decline in her career [12][18]. - The article advises against excessive focus on past events, as they cannot be changed, and encourages moving forward in life [21][22]. Group 2: Thinking Less About the Future - A psychological experiment revealed that 90% of worries about the future do not materialize, highlighting the futility of excessive anxiety [27][28]. - A story illustrates how a woman's fear of marriage, based on her parents' relationship, was unfounded and led to unnecessary stress until she faced her fears [30][36]. - The article stresses that worrying about future problems is often unwarranted and that one should deal with issues as they arise [40][42]. Group 3: Thinking Less About Others - The article discusses the concept of "bystander guilt," where excessive empathy for others' suffering can lead to personal distress [50][51]. - An example is given of a character who becomes consumed by concern for a friend's abusive relationship, which negatively impacts her own well-being [45][49]. - It is suggested that individuals should maintain boundaries and focus on their own lives rather than becoming overly involved in others' issues [58][59]. Group 4: Thinking Less About Unattainable Goals - The article warns against fixating on goals that are beyond one's reach, equating it to a form of self-poisoning [62][63]. - A story of a children's author illustrates how accepting one's strengths and limitations can lead to success, contrasting the futility of pursuing an unattainable dream [64][70]. - The article concludes that focusing on achievable goals is crucial for mental health and well-being [74][78].