截至去年底，我国60岁及以上老年人口达3.1亿。老年群体壮大，健康意识不断增强，对于养生保健的 需求也更加多元。 在家里熬一罐药膳，去医院做一次推拿，调节身体的同时也有助于预防疾病；在公园练练太极拳、做做 养生操，既能强健体魄又使人神清气爽。正确的养生方式，能够满足老年人的健康需求，提升老年人的 生活质量。 听课进群领红包、扫码免费拿鸡蛋……不少老年人抱着"试一试"的心态，却一步步落入陷阱，购买以次 充好、价格虚高的保健品。形形色色的养生骗局，正在侵害老年人的合法权益。 织密防护网，需要汇聚各方合力。监管部门要保持高压态势，依法严惩虚假宣传等行为；相关平台要把 好审核关，子女也要对父母多一些关爱和陪伴，让骗子难有可乘之机。今年4月，国家卫生健康委等12 部门联合印发《促进健康消费专项行动方案》，支持面向老年人的健康管理、养生保健、健身休闲等业 态深度融合，为老年人提供更加专业、贴心、便捷的健康养老服务。当正规靠谱的养生保健服务到位， 才能用良币驱逐劣币，压缩养生骗局的生存空间。 健康长寿是我们的共同心愿。希望各方监管保护不失位，正规健康服务勤补位，让养生骗局无处遁形。 《 人民日报 》（ 2025年12月04 ...

Core Viewpoint - The article highlights the growing issue of elderly individuals falling victim to fraudulent health courses and products promoted through live streaming, emphasizing the challenges faced by their family members in attempting to intervene and protect them from such scams [1][2][4]. Group 1: Elderly Vulnerability - Many elderly individuals are drawn into health-related scams due to emotional manipulation and a deep-seated belief in the legitimacy of the products being sold [4][6]. - The marketing strategies employed by scammers often exploit the health anxieties of older adults, making them more susceptible to believing exaggerated claims about product effectiveness [6][7]. - The closed nature of private live streaming sessions makes it difficult for family members to detect these scams, as elderly individuals develop a sense of trust and companionship with the sellers [6][7]. Group 2: Family Intervention Challenges - Young family members often find themselves in a "prolonged battle" to convince their elderly relatives to stop engaging with these fraudulent services, as the elderly may refuse to acknowledge the scams [2][3]. - Communication barriers arise when elderly individuals express unwavering trust in the scammers, complicating efforts to secure refunds or halt further purchases [4][5]. - The emotional and psychological aspects of the scams create a significant hurdle, as elderly individuals may feel a sense of companionship and support from the scammers, making it harder for family members to intervene effectively [6][10]. Group 3: Legal and Community Support - The government has initiated measures to combat fraudulent health product promotions targeting the elderly, including the release of guidelines to regulate medical advertising and health education [7][8]. - Legal experts suggest that evidence collection is crucial for proving fraudulent practices, with various forms of documentation being necessary to support claims of deception [8]. - Community initiatives aimed at enhancing digital literacy and fraud awareness among the elderly are being implemented, helping to mitigate the risks associated with these scams [10].