Core Insights - The Chinese government is focusing on the development of the silver economy, with a significant emphasis on elderly care and related services as part of the 15th Five-Year Plan [1][5] - The aging population in China is projected to exceed 310 million by the end of 2024, with an annual increase of approximately 14 million elderly individuals during the 15th Five-Year period [1][5] - The silver economy is expected to grow at an average annual rate of over 12%, with the market size projected to reach 30 trillion yuan by 2035, accounting for 10% of GDP [1][5] Market Dynamics - The demand for elderly care services is creating a substantial market, impacting economic development, social structure, and public service systems [2][5] - The sales revenue of elderly nutrition and health products and health monitoring devices increased by 30.1% and 7.5% year-on-year, respectively, in the first half of the year [2] - There are significant mismatches between supply and demand in the elderly care market, particularly in product selection and purchasing channels [3][4] Challenges in the Industry - The elderly care product market faces a "catch-22" situation in channel development, with no large-scale, well-known elderly product brands established nationwide [3] - The existing rehabilitation and elderly care products primarily cater to disabled elderly individuals, while a significant portion of the elderly population remains active, leading to a mismatch in product offerings [3][4] - The lack of market education and consumer awareness regarding the utility and value of products, such as fall prevention gear, hampers market growth [3][4] Development Directions - The industry is expected to focus on "service scenarios" and "operational attributes," emphasizing home and community care as primary areas of development [5][6] - The silver economy is projected to reach approximately 9 trillion yuan by 2025 and is expected to exceed 12 trillion yuan by 2028, comparable to the peak scale of the real estate market [5][6] - Key sectors for investment include health services, technology products, and consumer upgrades tailored to the active elderly demographic [6] Policy and Regulatory Environment - The government is expected to play a crucial role in promoting industry awareness and product education, which could enhance consumer recognition and accelerate market growth [7] - There is a call for optimized regulatory policies to encourage innovation in medical devices and services, allowing companies to explore new product designs and service models [7] - The increasing focus of government agencies on the silver economy is anticipated to create a favorable policy environment, unlocking greater market potential [7]