Core Insights - The mobile gaming market is experiencing intense competition as summer approaches, with notable performances from established titles and emerging new games [1] Download Rankings - Tencent's "Delta Action" maintains its position at Top 1, while "Honor of Kings" ranks at Top 3, and the new game "Brawling Chef" from Friendship Time secures Top 2 [1][12] - A total of 8 new games entered the Top 30 download rankings in June, with "Brawling Chef" showing particularly impressive performance, achieving over 8 million pre-registrations before its launch [4][6] Game Categories - Action and adventure games dominate the new entries, with 7 games each, followed by 6 role-playing games [8] - "Supernatural Action Team" from Giant Network saw a significant rise, climbing 16 spots in the rankings, highlighting its unique blend of action, adventure, and strategy [8] Revenue Rankings - In the revenue rankings, Tencent's "Honor of Kings" and "Peace Elite" occupy Top 1 and Top 2, respectively, while "Endless Winter" from Dot Interactive ranks at Top 3 [12] - Eight new products entered the revenue rankings, with "Three Kingdoms: Strategy of the World" and "Forever Blue Planet" being the standout titles [14][19] Marketing Strategies - "Brawling Chef" utilized a multi-channel marketing strategy, including collaborations with influencers and traditional IP tie-ins, to enhance its visibility and player engagement [6][23] - "Three Kingdoms: Strategy of the World" implemented a multi-platform release strategy, supporting cross-platform data sharing, which contributed to its strong performance [19] Conclusion - The mobile gaming landscape in June showcased a blend of innovative new titles and the sustained success of established franchises, emphasizing the importance of content innovation and targeted marketing strategies in navigating market challenges [23]