Core Insights - The mobile gaming market is experiencing intense competition as summer approaches, with notable performances from established titles and emerging new games [1] Download Rankings - Tencent's "Delta Action" maintains its position at Top 1, while "Honor of Kings" ranks at Top 3, and the new game "Brawling Chef" from Friendship Time secures Top 2 [1][12] - A total of 8 new games entered the Top 30 download rankings in June, with "Brawling Chef" showing particularly impressive performance, achieving over 8 million pre-registrations before its launch [4][6] Game Categories - Action and adventure games dominate the new entries, with 7 games each, followed by 6 role-playing games [8] - "Supernatural Action Team" from Giant Network saw a significant rise, climbing 16 spots in the rankings, highlighting its unique blend of action, adventure, and strategy [8] Revenue Rankings - In the revenue rankings, Tencent's "Honor of Kings" and "Peace Elite" occupy Top 1 and Top 2, respectively, while "Endless Winter" from Dot Interactive ranks at Top 3 [12] - Eight new products entered the revenue rankings, with "Three Kingdoms: Strategy of the World" and "Forever Blue Planet" being the standout titles [14][19] Marketing Strategies - "Brawling Chef" utilized a multi-channel marketing strategy, including collaborations with influencers and traditional IP tie-ins, to enhance its visibility and player engagement [6][23] - "Three Kingdoms: Strategy of the World" implemented a multi-platform release strategy, supporting cross-platform data sharing, which contributed to its strong performance [19] Conclusion - The mobile gaming landscape in June showcased a blend of innovative new titles and the sustained success of established franchises, emphasizing the importance of content innovation and targeted marketing strategies in navigating market challenges [23]

Core Insights - The report from Qimai Data reveals the top mobile games in terms of downloads and revenue for June 2025, highlighting the dominance of Tencent's titles in both categories [1][7]. Download Rankings - Tencent's "Delta Action" continues to hold the top position, while "King of Glory" ranks third. "Brawling Chef," developed by Friendship Time, has made a strong entry at second place [1][5]. - A total of eight new games entered the download rankings, with "Brawling Chef" achieving over 8 million pre-registrations before its launch [5][12]. - The most represented genres in the download rankings are action and adventure games, each with seven entries, followed by role-playing games with six [7][13]. Revenue Rankings - In the revenue rankings, Tencent's "King of Glory" and "Peace Elite" occupy the first and second positions, respectively, while "Endless Winter" from Didi Interactive ranks third [1][9]. - Eight new games entered the revenue rankings, with "Three Kingdoms: Strategize" and "Endless Winter" being notable newcomers [11]. - Tencent has a significant presence in the revenue rankings, with 11 titles listed, while NetEase has five [13].

Core Viewpoint - The article highlights the enduring appeal of party games as a social necessity, emphasizing the success of "Friendship Time" and its new game "Chaotic Cooking" as a key driver for stock performance and market interest [1][12]. Company Summary - "Friendship Time" (6820.HK) has seen a significant stock increase of 27.27%, reaching 1.12 HKD, marking a 100% rise this year, outperforming the Hang Seng Index [1][3]. - The launch of "Chaotic Cooking" has been pivotal, with the game achieving over 800 million pre-registrations and topping the free game charts shortly after its release [8][12]. - The game targets a younger demographic, particularly female players, with its cute characters and engaging social features, marking a strategic shift for the company [12][14]. Industry Summary - The party game sector has gained popularity, with user spending, downloads, and active users all increasing, particularly with a revenue growth of 84.4% in 2023 [13]. - "Chaotic Cooking" combines fast-paced competitive elements with slower simulation gameplay, appealing to a broad audience and enhancing social interaction among players [6][14]. - Despite the competitive landscape with established titles like "Egg Party" and "Dream Star," there remains room for new entrants like "Chaotic Cooking" to carve out market space through unique gameplay and cultural integration [14].