农产品营销

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6·6给“荔”节甜蜜席卷24省市!广东荔枝成全国商超顶流
Nan Fang Nong Cun Bao· 2025-06-07 08:06
Core Viewpoint - The "6·6 Give 'Li' Festival" in Guangdong has successfully promoted the sale of Guangdong lychees across 24 provinces and cities in China, enhancing the brand's influence and consumer engagement [1][5][49]. Group 1: Event Overview - The "6·6 Give 'Li' Festival" was held on June 6 in Guangzhou, inviting global participation to enjoy Guangdong lychees [2][3]. - The event has created a nationwide lychee craze, likened to a sweet whirlwind, with significant promotional activities in various markets and supermarkets [3][4]. Group 2: Marketing and Promotion - Promotional materials for the festival were prominently displayed in fruit markets and large supermarkets across 24 provinces, increasing the event's visibility [4][5]. - The festival utilized online influencers and media platforms to drive engagement, creating a comprehensive marketing strategy that spanned both online and offline channels [46][47]. Group 3: Consumer Engagement - Consumers from urban centers to small towns participated in the festival, with lychees being featured prominently in stores, attracting many buyers [7][16][36]. - The festival also served as a morale booster for students taking exams, with parents purchasing lychees as a symbol of good luck and encouragement [38][45]. Group 4: Economic Impact - The event aimed to enhance the sales of Guangdong lychees, contributing to the local economy by promoting agricultural products and facilitating market connections [49]. - The festival is part of a broader strategy to expand domestic and international markets for Guangdong's agricultural products, supporting local farmers in increasing their income [49].
"小红书村"红了,仙品荔火了
Nan Fang Nong Cun Bao· 2025-06-03 03:32
Core Insights - The article highlights the transformation of Xinxu Village into a "Xiaohongshu Village," leveraging social media to boost local tourism and agricultural sales, particularly for the "Xianpin Lychee" fruit. Group 1: Village Transformation - Xinxu Village has become a popular destination, attracting numerous visitors during holidays, significantly exceeding expectations [13][45]. - The village's promotion on Xiaohongshu has led to a surge in tourist traffic, with up to twenty groups visiting in a single day [44][12]. - Local farmers have embraced their new roles as "Xiaohongshu influencers," sharing their experiences and products online [7][21]. Group 2: Agricultural Marketing - The local government and agricultural leaders have implemented training programs for farmers to enhance their marketing skills on Xiaohongshu [54][55]. - Over 1,500 promotional posts have been created, generating more than 12 million views, effectively connecting local farmers with a broader market [56][57]. - The launch of the "Xiaohongshu Village" coincided with the harvesting of Xianpin Lychee, marking a significant promotional event [58][64]. Group 3: Economic Impact - The increase in online visibility has led to a doubling of orders for Xianpin Lychee, with farmers now shipping around 80 packages daily to various provinces [65][69]. - The local economy has benefited from the influx of tourists and increased sales, contributing to the overall growth of the agricultural sector [32][62]. - Farmers are now actively engaging with customers online, enhancing their marketing strategies and customer relations [84][87].