警惕这些营销噱头背后的消费陷阱，消费者应回归理性，树立正确的消费观念。商家也绝不能"以次充好"或进行虚假宣传，否则，面临的就不仅仅是销量的 下滑，还有监管的重拳。 同时，还得再一次提醒商家，与其在噱头上大做文章，不如在品质上多下功夫。毕竟，消费者虽然追求新鲜感，但最终留住他们的仍然是产品的品质和真诚 的服务。短暂的网络热度终将昙花一现，一旦新鲜感过了，那么产品很快就会被市场遗忘，消费者的注意力也会被新的"桃子"所吸引。（中国经济网 臧梦 雅） 经济日报-中国经济网评论理论频道开放投稿，原创评论、理论文章可发至cepl#ce.cn（#改为@）。详见。 有调查发现，所谓"爆炸桃"并非新品种，实为因品种特性、天气影响或管理不当导致的裂果，一般被视为瑕疵品，很少在线下渠道销售。但一些商家将这些 裂果放到电商平台销售，为其冠以"爆炸桃"的名义，甚至宣称是"稀有"产品。 不难发现，近年来，很多在网络上销售的农产品经过"改名换姓"成为网红产品，比如"水果胡萝卜""水果西蓝花""辣椒芒""藏乌梨"等。事实上，这些"新产 品""新概念"，很多是相关商家通过夸张的宣传来制造的噱头，其真实品质并不像宣传的那样"新奇""高端"，甚至 ...

Core Viewpoint - The "6·6 Give 'Li' Festival" in Guangdong has successfully promoted the sale of Guangdong lychees across 24 provinces and cities in China, enhancing the brand's influence and consumer engagement [1][5][49]. Group 1: Event Overview - The "6·6 Give 'Li' Festival" was held on June 6 in Guangzhou, inviting global participation to enjoy Guangdong lychees [2][3]. - The event has created a nationwide lychee craze, likened to a sweet whirlwind, with significant promotional activities in various markets and supermarkets [3][4]. Group 2: Marketing and Promotion - Promotional materials for the festival were prominently displayed in fruit markets and large supermarkets across 24 provinces, increasing the event's visibility [4][5]. - The festival utilized online influencers and media platforms to drive engagement, creating a comprehensive marketing strategy that spanned both online and offline channels [46][47]. Group 3: Consumer Engagement - Consumers from urban centers to small towns participated in the festival, with lychees being featured prominently in stores, attracting many buyers [7][16][36]. - The festival also served as a morale booster for students taking exams, with parents purchasing lychees as a symbol of good luck and encouragement [38][45]. Group 4: Economic Impact - The event aimed to enhance the sales of Guangdong lychees, contributing to the local economy by promoting agricultural products and facilitating market connections [49]. - The festival is part of a broader strategy to expand domestic and international markets for Guangdong's agricultural products, supporting local farmers in increasing their income [49].

Core Insights - The article highlights the transformation of Xinxu Village into a "Xiaohongshu Village," leveraging social media to boost local tourism and agricultural sales, particularly for the "Xianpin Lychee" fruit. Group 1: Village Transformation - Xinxu Village has become a popular destination, attracting numerous visitors during holidays, significantly exceeding expectations [13][45]. - The village's promotion on Xiaohongshu has led to a surge in tourist traffic, with up to twenty groups visiting in a single day [44][12]. - Local farmers have embraced their new roles as "Xiaohongshu influencers," sharing their experiences and products online [7][21]. Group 2: Agricultural Marketing - The local government and agricultural leaders have implemented training programs for farmers to enhance their marketing skills on Xiaohongshu [54][55]. - Over 1,500 promotional posts have been created, generating more than 12 million views, effectively connecting local farmers with a broader market [56][57]. - The launch of the "Xiaohongshu Village" coincided with the harvesting of Xianpin Lychee, marking a significant promotional event [58][64]. Group 3: Economic Impact - The increase in online visibility has led to a doubling of orders for Xianpin Lychee, with farmers now shipping around 80 packages daily to various provinces [65][69]. - The local economy has benefited from the influx of tourists and increased sales, contributing to the overall growth of the agricultural sector [32][62]. - Farmers are now actively engaging with customers online, enhancing their marketing strategies and customer relations [84][87].