继"藏乌梨"之后，一种被冠以"新疆特产"之名的水果——"天山雪糖果"又现身年货市场，引发关注。这 种外表酷似苹果、底部带有特殊凹陷印记的水果，被商家宣传为"产自天山脚下、营养丰富"的稀有品 种。然而，经专家辨识，其实际身份实为普通苹果在幼果期经人工脱萼处理而成。新疆维吾尔自治区农 业农村厅相关工作人员亦表示，未听说过该"特产"品种。 陕西的苹果种植户和山东种植黄金维纳斯苹果的农户在查看记者提供的照片后，均明确表示："这就是 苹果，在一些树上会见到这类果子，但比较少。" "天山雪糖果"现身年货市场 2月2日，新京报记者在北京年货大集注意到，多个摊位正在售卖一种名为"天山雪糖果"的水果，摊主介 绍其为"新疆特产，生长在天山脚下，营养价值丰富"。记者驻足品尝后感觉甜度明显高于一般水果。随 后，记者在另一摊位也发现同款水果，该摊主则直接表示是"新疆特产的苹果，属于稀有品种"。 新京报记者仔细观察发现，该水果外表果梗处与苹果较为相像，但底部果脐的位置有一个非常规则的棕 色环形凹陷，商家特意将此处朝上整齐码放，使得该特征格外醒目，吸引消费者驻足品尝。不过，当记 者质疑该水果是否为普通苹果时，有商家支支吾吾称"是新疆特产" ...

Group 1 - The article highlights the trend of merchants using exaggerated marketing tactics to attract consumers, exemplified by the "exploding peach" which is marketed as being five times sweeter than regular peaches despite being a flawed product [2] - It points out that many so-called "new products" in the online agricultural market are actually just rebranded flawed items, with merchants using creative names and claims to boost sales [2] - The article warns that misleading advertising practices, such as misrepresenting product quality and origin, could lead to accusations of false advertising and consumer deception [2] Group 2 - Consumers are urged to adopt a rational approach to purchasing and to be aware of the potential pitfalls of marketing gimmicks, while merchants are cautioned against substandard practices and false advertising [3] - The article emphasizes that merchants should focus on product quality rather than relying on marketing hype, as genuine quality and service are what ultimately retain consumer loyalty [3] - It concludes that fleeting online popularity will not sustain a product in the market, and consumer attention will shift to new offerings once the novelty wears off [3]

Core Insights - The rise of "explosion peaches" is a marketing strategy that misrepresents damaged fruits as rare varieties, violating product information disclosure principles [1][2] - The claim that these peaches are "5 times sweeter" lacks scientific basis, as tests show that the sugar content of cracked fruits is usually lower than that of normal fruits [2] - The marketing tactics employed create a cognitive bias among consumers, making it difficult for them to assess the quality of the products [2][3] Industry Implications - The trend of marketing defective fruits as premium products is becoming industrialized, with e-commerce platforms offering training on how to market blemished fruits [2] - This practice undermines consumer rights and the integrity of the agricultural supply chain, potentially squeezing the market for high-quality agricultural products [2][3] - Regulatory bodies are urged to establish clear guidelines and enforce penalties for false advertising to ensure transparency in marketing [3] Consumer Behavior - Consumers are drawn to "explosion peaches" due to a desire for "natural" products, a sense of scarcity, or social influence, but the core value of fruits lies in their taste and nutrition [2] - The success of other fruits, like "ugly oranges," demonstrates that market viability is based on quality rather than marketing gimmicks [2] - It is essential for consumers to recognize that they are purchasing fruits for their taste and quality, not for the stories behind them [3]

Core Insights - The rise of "explosion peaches" in the market is attributed to their unique appearance, characterized by cracks in the skin and flesh, which has led to increased sales on e-commerce platforms despite being considered defective products [1][3][12] - Marketing strategies have involved rebranding these peaches as "rare" and "sweeter than ordinary peaches," misleading consumers about their quality [2][3][26] Group 1: Product Characteristics - "Explosion peaches" are not a new variety but rather a result of specific varietal traits, weather conditions, or poor management leading to fruit cracking [1][19] - The phenomenon of cracking is linked to rapid water absorption by the fruit, causing the flesh to grow faster than the skin, resulting in splits [18][19] - Different peach varieties exhibit varying tendencies to crack, with some being more prone due to their growth characteristics [19] Group 2: Market Dynamics - Sales of "explosion peaches" have surged, with some varieties experiencing a fivefold increase in weekly sales, indicating strong consumer interest despite their flaws [7][12] - E-commerce platforms have seen a variety of "explosion peaches" marketed with exaggerated claims about their sweetness, with some sellers stating they are six times sweeter than regular peaches [3][19] - The pricing of "explosion peaches" varies significantly, with some being sold at prices higher than quality fruits, creating a substantial profit margin for sellers [14][16] Group 3: Consumer Awareness - Experts and legal professionals have warned consumers to be cautious of marketing traps and to focus on the actual taste and nutritional value of fruits rather than marketing hype [2][26][27] - There is a call for consumers to be informed about fruit quality and to avoid being misled by trendy concepts that do not reflect the true nature of the products [27][26] - Recommendations include that e-commerce platforms should ensure accurate product descriptions and that regulatory bodies should provide guidelines to help consumers identify common scams in the fruit market [27][26]