12月20日至21日，由黄南藏族自治州尖扎县委县政府主办的"冬至囤好物·尖扎鲜味等您尝"2025年特产 大集活动，在西宁市城东区吾悦广场举行。这项活动既是尖扎"农体文旅商"融合发展成果的集中展示， 更是一次精准的产销对接与品牌推广。让更多人领略黄河谷地的生态之美、非遗之韵与产业活力，为农 牧产业提质增效、群众增收注入动力。 这场大集背后蕴含着"农体文旅商"融合发展逻辑。主题打卡点将自然景观与人文特色融入场景设计，让 逛市集变身一场微型文化体验；射箭体验区的互动设置，让传统体育项目走进大众生活；线上直播的同 步跟进，让尖扎好物触达更广阔的市场。多业态的融合，让消费场景更加丰富立体，也让产业发展的链 条更加完整。它证明了乡村特色产业的发展，不必局限于单一的生产销售模式，通过文化赋能、场景创 新、线上线下联动，就能激活更多潜力。 优质的消费供给往往藏在乡土之间，藏在文化深处。尖扎的实践正是如此，把绿水青山守护好，把传统 技艺传承好，再通过市集这样的载体搭建起沟通桥梁，就能让特色产业既有"土味"又有"品位"，既 有"乡愁"又有"潮流"。希望更多的地方能够精准挖掘自身特色，将生态资源、传统文化与现代消费需求 相结合，找 ...

开场歌舞瞬间点燃现场氛围，活动集中展销尖扎牛羊肉、黑青稞饼干、昂拉蜂蜜、火龙果、花椒、火锅 丸子、土烧馍等特色农产，以及藏香、金丝唐卡、藏式氆氇、五谷画等非遗好物。精心打造的全牛 宴"牛气冲天"、五彩神箭展陈、坎布拉世界地质公园等主题打卡点，将尖扎的自然禀赋与人文特色融入 场景设计，成为市民游客拍照留念的热门打卡点，让逛展体验更具趣味性与传播性。此外，射箭体验区 吸引市民踊跃参与，还有专业直播团队在线上带货。 作为黄河上游的生态宝地，尖扎以打造生态文明高地、建设产业"四地"为引领，持续将绿水青山转化为 富民兴县的产业优势。目前，尖扎西梅、人参果、蓝莓等一批农特产品陆续培育上市，形成"南果北 种、错季供应"的产业新貌，11种农产品被认证为国家绿色A级食品，"尖扎山羊"等3项农产品获评"国字 号"地理标志，4.87万公顷草场、3.9万只藏羊、1.3万头牦牛通过国家有机现场再认证，绿色农产品抽检 合格率连续5年保持100%。文化传承成果同样亮眼，尖扎达顿宴入选国家级非物质文化遗产代表性项目 名录，昂拉果馍切、藏香制作工艺等36项技艺跻身省州级非遗代表性项目名录，全县培育非遗代表性传 承人313名。 本报讯 （记者 ...

Core Insights - The opening of the "Tian Ci Jiu Zhi Zhen Pin Hui" exhibition store at Guoluo Maqin Airport serves as a platform to showcase and sell local products from Jiu Zhi County, enhancing local economic development and industry upgrading [1][2] - Guoluo Maqin Airport acts as a significant aviation gateway on the Qinghai-Tibet Plateau, providing a natural channel for displaying and selling Jiu Zhi's unique products, which can attract thousands of tourists during peak seasons [2] Summary by Sections Economic Development - The exhibition store transforms local cultural and natural resources into development momentum, featuring selected products that reflect the unique cultural heritage and quality of Jiu Zhi County [1] - The collaboration between Guoluo Airport and Jiu Zhi County exemplifies the airport's role as a new driving force for regional development [1] Product Offering - The store includes traditional handicrafts, high-quality agricultural and livestock products such as yak meat and cordyceps, emphasizing their health and natural qualities [1] - The products not only represent the local culture but also create a direct connection for travelers to experience the region's unique charm [1] Tourism and Cultural Integration - The exhibition store is expected to promote the integration of agriculture, culture, tourism, and commerce in Jiu Zhi, creating a positive cycle where product sales drive tourism and cultural interest [2] - The long-term operation of the store is anticipated to inject sustainable momentum into rural revitalization, creating flexible job opportunities for local herders [2] Market Potential - The store's market potential is supported by the operational experience of similar platforms, which have achieved significant sales during peak tourist seasons [2] - The exhibition store is positioned as an "aerial bridge" for local specialty industries to reach broader markets, enhancing the visibility of highland products and cultural values [2]