天冬在拍花环彩鸾花 上周六下午，2025中国自然教育大会分会场的"植物科普与自然教育创新实践论坛"特别活动在杭州 植物园举行，两位自然教育大咖为前来的自然迷们献上了两堂精彩的博物讲座。 寻觅植物的荒野传奇 知名科普作家、北京师范大学植物学硕士天冬老师上个月刚去了一趟西澳大利亚州。这次，我们跟 着天冬的脚步来了一次虚拟的西澳植物探索之旅，在天冬专业风趣的讲解中，第一次见到了远在南半球 的奇特植物。 澳大利亚的袋鼠世界闻名，但知道当地植物"袋鼠爪"的人就不多了，它是西澳大利亚州的"州花"， 因为花朵长得像小爪子，受到当地人的喜欢，红绿袋鼠爪、长药袋鼠爪……当地人会种各种袋鼠爪，长 满房前屋后。 滨海相思树有鲨鱼牙齿一般的叶子，当地人把它们种在院子外来防袋鼠；花环彩鸾花能自动长成一 个花环状，至今没人知道是为什么；黑仔树一年只长几厘米，野外大火都烧不死它……西澳的植物很有 个性，充满了原始大地的蛮荒气质。 菌物是美食也可能是毒物 浙江大学生命科学学院食药用菌研究所的林文飞老师，是国内菌物学权威专家，他是大型纪录片 《菌物王国》的总策划兼学术指导。他介绍，菌物是地球三大物种之一，是平衡地球生态的重要组成部 分，菌物是 ...

Core Insights - The expansion of China's high-speed rail network has significantly improved connectivity, with an addition of 10,000 kilometers over the past five years, bringing the total to over 50,000 kilometers by the end of this year [1] - The number of train stations has increased by over 400 along 160,000 kilometers of railway, enhancing accessibility for more people [1] Group 1: Economic Impact - In the small town of Gacha County, with a population of over 20,000, up to 800 people use the train daily, allowing local products like fresh caterpillar fungus to reach Lhasa at prices 20-30% higher than dried fungus [3] - The introduction of high-speed rail has enabled local entrepreneurs, such as Feng Tianfeng, to expand their market reach, allowing products to be quickly shipped to major cities like Beijing and Shanghai [10] Group 2: Social Changes - The high-speed rail has transformed the lifestyle of residents in remote areas, such as Zhuangzhai, which now connects to provincial capitals, providing greater opportunities for local youth [8] - The Dongxing border station, which connects with ASEAN, has seen over 14 million inbound and outbound travelers and hosted more than 700 Vietnamese tourist groups since its opening [12] Group 3: Cultural Exchange - The high-speed rail network facilitates cultural exchange, as evidenced by Vietnamese tourists visiting China to experience its diverse culture, including plans to see the Terracotta Army in Xi'an [14]

Core Insights - The opening of the "Tian Ci Jiu Zhi Zhen Pin Hui" exhibition store at Guoluo Maqin Airport serves as a platform to showcase and sell local products from Jiu Zhi County, enhancing local economic development and industry upgrading [1][2] - Guoluo Maqin Airport acts as a significant aviation gateway on the Qinghai-Tibet Plateau, providing a natural channel for displaying and selling Jiu Zhi's unique products, which can attract thousands of tourists during peak seasons [2] Summary by Sections Economic Development - The exhibition store transforms local cultural and natural resources into development momentum, featuring selected products that reflect the unique cultural heritage and quality of Jiu Zhi County [1] - The collaboration between Guoluo Airport and Jiu Zhi County exemplifies the airport's role as a new driving force for regional development [1] Product Offering - The store includes traditional handicrafts, high-quality agricultural and livestock products such as yak meat and cordyceps, emphasizing their health and natural qualities [1] - The products not only represent the local culture but also create a direct connection for travelers to experience the region's unique charm [1] Tourism and Cultural Integration - The exhibition store is expected to promote the integration of agriculture, culture, tourism, and commerce in Jiu Zhi, creating a positive cycle where product sales drive tourism and cultural interest [2] - The long-term operation of the store is anticipated to inject sustainable momentum into rural revitalization, creating flexible job opportunities for local herders [2] Market Potential - The store's market potential is supported by the operational experience of similar platforms, which have achieved significant sales during peak tourist seasons [2] - The exhibition store is positioned as an "aerial bridge" for local specialty industries to reach broader markets, enhancing the visibility of highland products and cultural values [2]

Core Insights - The article highlights the successful agricultural product exhibition in Xiangcheng County, Sichuan, showcasing local specialties and attracting both residents and tourists [1][3]. Group 1: Agricultural Products - Xiangcheng County, located in the core area of the Shangri-La ecological tourism zone, has a diverse range of agricultural products due to its unique geographical and climatic conditions [3]. - Ten varieties of agricultural products, including apples, blueberries, and matsutake mushrooms, have received national organic certification, leading to the establishment of 11 geographical indication trademarks [3][6]. - The exhibition featured a variety of local products such as apples, Tibetan pears, barley, and caterpillar fungus, alongside deep-processed foods like wine and mushroom cookies, which enhance the shelf life and nutritional value of the products [3][6]. Group 2: Economic Impact - The event attracted over a thousand local residents and tourists, resulting in active on-site transactions, with many attendees purchasing local products [6]. - Xiangcheng County has been actively promoting agricultural brand development, focusing on regional public brands and nurturing several food processing enterprises, which has increased the added value and market competitiveness of local agricultural products [6]. - The county has established an integrated circulation system combining online and offline sales, with over 50 dedicated sales points in major supermarkets across Zhejiang, facilitating the distribution of Xiangcheng agricultural products nationwide [6]. Group 3: Cultural Promotion - The exhibition is part of the 2025 Shangri-La Ring Cultural Week, themed "Meeting at the White Tibetan House, Charm of Shangri-La," which aims to present a rich tapestry of ethnic culture and pastoral beauty [6].

Group 1 - The "Huguo Youpin Autumn Market" was held on September 4, showcasing unique products from the Guoluo Tibetan Autonomous Prefecture, allowing Shanghai residents to experience the charm of the high plateau [1][3] - The market was co-hosted by the Guoluo Prefecture Industrial and Information Bureau and the Shanghai Aid Qinghai Cadre Liaison Group, marking the first concentrated exhibition of Guoluo's specialty products in the Changning District [3][7] - The market featured a variety of highland delicacies such as yak jerky and yak cheese, as well as precious medicinal materials like cordyceps and fritillaria, alongside traditional handicrafts like Tibetan carpets and silver jewelry [5][7] Group 2 - The event included participation from over 20 enterprises across six counties in Guoluo Prefecture, with a focus on promoting cultural exchange and cooperation between Shanghai and Guoluo [7][8] - The market aimed not only to introduce highland flavors to Shanghai residents but also to deepen their understanding of Guoluo's rich cultural heritage [7]

Core Insights - The "Taste Inner Mongolia" event aims to enhance the supply chain of high-quality agricultural products from Inner Mongolia to Beijing, facilitating direct procurement and establishing trust between producers and buyers [1][2][5] - The event showcased over 200 specialty agricultural products, resulting in 10 companies signing procurement agreements on-site [1][2] Group 1: Event Overview - The event was held from August 20 to 21, 2025, in Inner Mongolia's Xingan League, involving over 30 major supermarkets, e-commerce platforms, and food enterprises from Beijing [1] - The initiative is part of the 2025 Beijing consumption assistance series, focusing on direct engagement with agricultural producers [2] Group 2: Agricultural Products and Processing - The Beijing procurement team examined key agricultural sectors, including rice, beef, lamb, sweet corn, and specialty pickles, emphasizing the "Farm Fresh" brand [2] - The Xin Xuan fresh corn processing center can process 12,000 tons of sweet corn annually, benefiting over 2,000 local farmers with an average income increase of over 5,000 yuan [2] - The black garlic series from the purple garlic processing park has seen a value increase of over five times, becoming popular in high-end Beijing restaurants [2] Group 3: Collaboration and Economic Impact - Since the start of the Beijing-Inner Mongolia collaboration, over 150 billion yuan has been invested in various projects, with more than 3,200 industrial projects implemented [3][4] - The establishment of 12 Inner Mongolia consumption assistance pavilions in Beijing has facilitated a 23% year-on-year increase in sales of Inner Mongolia agricultural products, reaching 6.8 billion yuan in 2024 [4] - The collaboration has improved the commercialization rate of local agricultural products from 60% to 85%, benefiting 120,000 farmers [4][5] Group 4: Market Dynamics and Consumer Benefits - The event highlights the dual benefits of consumer assistance, allowing Beijing residents to access high-quality food at lower prices while providing stable income for Inner Mongolian farmers through order agriculture [5] - Approximately 30% of beef and 40% of grains in the Beijing market are sourced from Inner Mongolia, indicating a strong market presence [5]

Core Viewpoint - The logistics and express delivery services in Tibet have significantly improved in terms of accessibility and timeliness, driven by technological advancements and optimized delivery networks [1][2][5]. Group 1: Logistics and Delivery Improvements - The average delivery time for mail in Tibet has been reduced by 1 to 2 days due to optimized postal routes and integrated delivery segments [2][5]. - The establishment of 24 inter-provincial postal routes and 18 air mail routes has enhanced the logistics network in the region [2]. - The introduction of modern transfer centers has allowed companies like Shentong to cover key cities and extend services to county-level areas, achieving 100% coverage in the region [5][12]. Group 2: Technological Advancements - The use of smart sorting systems, drones, and unmanned vehicles has improved the efficiency and quality of logistics services [1][7]. - Drones can transport goods like matsutake mushrooms from high altitudes to lower areas in just minutes, significantly reducing transportation time [7][9]. - Unmanned vehicles have reduced delivery costs and improved reliability, with one charge costing only 15 yuan for multiple trips [10]. Group 3: Economic Impact - The enhanced logistics network has facilitated the sale of local Tibetan products such as matsutake mushrooms and medicinal herbs to broader markets, creating economic benefits for local farmers [10][11]. - The express delivery volume in Tibet is expected to grow, with significant increases in e-commerce orders and logistics demand driven by projects like the Yarlung Tsangpo River Hydropower Station [14][15]. - The online retail sales in Tibet have seen a year-on-year increase of 39.45%, indicating a growing market for e-commerce and logistics services [14].

Core Viewpoint - The private domain seafood business is a lucrative opportunity, emphasizing the importance of customer retention and high repurchase rates rather than just the product category [3][6][7]. Group 1: Business Model - The seafood business model relies on high customer repurchase rates, with a focus on maintaining long-term relationships with customers [6][7]. - A successful case involves a student generating approximately 50 million yuan in annual sales through selling seafood and other products in their social circle [8]. - The strategy includes dividing the social media approach into two parts: daily sales of low-margin products to increase customer frequency and the monthly promotion of high-margin products [9]. Group 2: Marketing Strategy - The marketing strategy involves a pre-sale period of one month, with two weeks dedicated to preheating interest and one week for actual sales [11][12]. - The pre-sale phase is crucial for identifying potential customers, as engagement during this period leads to a higher conversion rate during the actual sale [14][15]. - The social media posts are structured to gradually increase in frequency, with specific targets for engagement and customer inquiries [12][19]. Group 3: Performance Metrics - Key performance indicators for social media marketing include interaction metrics (likes and comments) and inquiry metrics (number of interested customers) [19][20]. - A conversion rate of 50% is noted, where 100 inquiries lead to 50 sales, highlighting the effectiveness of the social media strategy [20]. - The role of the social media manager is critical, as they must analyze which posts generate the most inquiries and refine their approach accordingly [21][22].