冷资源转化为热经济
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极寒“冷资源”沸腾文旅“热经济”
Xin Lang Cai Jing· 2026-02-26 20:43
Core Insights - The "Daily Ice and Snow Nadam" event in Chen Barag Banner has transformed the winter tourism landscape by operating continuously for nearly 80 days, showcasing the unique charm of Baerhu ethnic customs and turning cold resources into a vibrant winter economy [1][2] Group 1: Event Overview - The event features traditional activities such as snow wrestling, grassland archery, and snow horse racing, along with cultural performances that immerse visitors in the local heritage [1] - The event is held at the 5A scenic area of the Hulunbuir Grassland, integrating traditional nomadic customs with winter sports and entertainment [1] Group 2: Visitor Experience - The event includes diverse winter entertainment options like snowmobiles, camel sledding, and ice curling, catering to various visitor preferences [1] - A food market offers local delicacies such as hotpot and milk tea, enhancing the overall visitor experience [1] Group 3: Seasonal Highlights - A special New Year edition from February 16 to 25 features horse-themed activities and cultural experiences, attracting significant visitor interest even in extreme cold [2] - Visitor feedback has been overwhelmingly positive, highlighting the unique experience of the "Daily Ice and Snow Nadam" [2] Group 4: Economic Impact - In the first two months of the event, it attracted 145,000 visitors, a year-on-year increase of 10.78%, generating tourism revenue of 160 million yuan, up 11.05% year-on-year [2] - The event is part of a broader strategy to integrate livestock, culture, and tourism for rural revitalization [2]
燃情冰雪季·“冰超”|中俄速度滑冰公开赛在东宁开赛
Xin Lang Cai Jing· 2026-01-24 22:40
Group 1 - The first Heilongjiang Province Ice Super League (Mudanjiang-Dongning Station) and the 2026 Second (China-Dongning) Sino-Russian Speed Skating Open have commenced, attracting 31 teams and over 350 participants from both domestic and Russian competitors [1] - The event showcases the achievements of ice and snow sports development in Heilongjiang Province, serving as a significant practice for deepening Sino-Russian friendship and promoting high-quality development along the border [1] - The competition acts as a bridge for enhancing the friendly relations between the peoples of China and Russia, while also stimulating local winter tourism and related industries, thereby expanding income channels for border residents [1] Group 2 - The event is designed to combine professionalism and entertainment, providing an exciting ice and snow spectacle for the audience [1] - The use of sports as a universal language effectively connects communities and promotes economic transformation from "cold resources" to "hot economy," supporting the vision of enriching border residents [1]
各地以冰雪为“媒”撬动“冷资源”转化为“热经济” 点燃冬日消费热潮
Yang Shi Wang· 2026-01-16 09:09
Core Viewpoint - The winter tourism industry in China is thriving, with various regions offering unique ice and snow experiences, enhancing the appeal of winter travel. Group 1: Winter Tourism Activities - In Chengde, Hebei, winter activities include ice and snow sports, intangible cultural heritage performances, and immersive experiences, making it a popular winter destination [1] - In Longhua County, the snowy landscape is illuminated at night, featuring cultural performances and unique activities like lantern wishes [4] - Chengde has launched five distinct winter tourism routes that combine trendy spots, historical culture, and skiing experiences, providing a visually enjoyable and interactive winter travel experience [6] Group 2: Innovative Experiences - In Hubei's Badong, a "tech skiing" event using four-legged robotic dogs has attracted many visitors, showcasing innovative approaches to winter sports [7] - A winter sports event featuring activities like snow dragon boat racing and snow tug-of-war has engaged over 300 primary and secondary school students [10] Group 3: Transportation and Services - Starting January 15, the Northeast Railway has introduced a "ski equipment convenience service" on six trains, allowing passengers to carry and store ski gear conveniently [11] - Passengers must package their ski equipment properly and use a dedicated channel for security checks and ticket verification at the station [13] - The service charges 98 yuan per set, with specific size restrictions for ski equipment, while the existing "ski equipment express" service remains available for travelers [15]
全国速滑青年锦标赛在哈开赛
Xin Lang Cai Jing· 2026-01-07 22:24
Core Viewpoint - The 2025-2026 National Youth Speed Skating Championships has commenced in Heilongjiang Province, showcasing the vigorous development of China's speed skating talent pool and promoting the integration of sports with economic growth [3]. Group 1: Event Overview - The event is organized by the China Skating Association and will last for four days, featuring over 380 athletes competing in various categories including men's and women's individual, all-around, and team events [3]. - The competition results will serve as a crucial selection criterion for the national speed skating training team [3]. Group 2: Economic and Social Impact - The championships embody Heilongjiang's "Ice Super" initiative and the concept of "competitive leadership + mass participation," fostering a nurturing environment for talent development [3]. - The event aims to transform "cold resources" into "hot economy," promoting the participation of 300 million people in ice and snow sports, and highlighting the economic potential of winter sports [3].
青海冬季游呈现全新面貌
Xin Lang Cai Jing· 2026-01-06 18:31
Core Insights - The winter tourism market in Qinghai has shown significant growth during the New Year holiday, with airports executing 416 flights and transporting 42,000 passengers, marking increases of 5.6% and 12.4% year-on-year respectively [1] - The popularity of traditional tourist attractions remains strong, with new initiatives enhancing visitor experiences and attracting younger demographics [2][3] - Various promotional activities and consumer incentives have effectively stimulated local tourism and consumption, contributing to a vibrant winter tourism scene [3][4] Group 1: Traditional Attractions - The implementation of a 10 yuan ticket policy at the Ta'er Temple has led to an increase in visitor numbers, supported by cultural activities that enhance the tourist experience [2] - The Ta'er Temple is recognized as a significant cultural landmark, attracting visitors by combining historical elements with tourism [2] Group 2: New Tourism Projects - New winter tourism projects, such as the "first snow mountain" climbing experience at Gangshika Snow Peak, have gained popularity among younger tourists, reflecting a shift in travel preferences [2] - The Qinghai Ganhai Urban Suburban Park's Ice and Snow World has become a new choice for families and young groups, integrating various entertainment and cultural activities [3] Group 3: Market Promotion and Consumer Incentives - Qinghai's local government has launched various promotional activities, including the distribution of 5,000 consumption vouchers, which were quickly claimed, indicating strong consumer interest [3] - The "Ice and Snow Welcoming New Year" campaign in the northern district has successfully driven consumption, generating 15 million yuan through multiple incentives [3] Group 4: Changing Perceptions of Winter Tourism - Qinghai's winter tourism is evolving, breaking the stereotype of being a place with no winter attractions, as evidenced by the increasing participation of the post-2000 generation, who represent 39% of travelers during the New Year holiday [4] - The diverse travel preferences of younger tourists, such as self-driving and travel photography, are reshaping the winter tourism landscape in Qinghai [4]
清风为伴产业兴丨推动冷资源持续转化为热经济
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2026-01-03 01:37
Group 1 - The core idea of the news is the ongoing supervision and improvement of the tourism industry in Mohe City, Heilongjiang Province, focusing on enhancing the visitor experience and addressing issues in the ice and snow tourism sector [1][2][3] - Mohe City is leveraging its unique geographical and climatic advantages to develop the ice and snow cultural tourism industry, aiming to transform its cold resources into economic benefits [1] - The local disciplinary inspection and supervision commission has integrated tourism market rectification into its key supervision tasks, actively collecting feedback from the public to address tourism-related issues [1][2] Group 2 - A joint supervision team has been established, consisting of members from various departments, to conduct regular inspections and address any identified issues in real-time [2] - The commission has identified and rectified 27 issues in the tourism market since 2025, demonstrating a commitment to maintaining a safe and orderly tourism environment [2] - Continuous efforts will be made to innovate supervision methods and enhance effectiveness, ensuring a disciplined approach to eliminate corruption and improve the tourism development environment [3]