"定好闹钟，测好网速，提前30秒进入产品页面——千万别卡点进哦！"提到抢购那些能"爆金币"的银行 理财产品，投资者小西分享起她的秘诀头头是道。小西口中的"爆金币"最近在理财投资者的圈子里颇为 流行，是指投资者通过抢购新发行的、小规模理财产品，利用理财机构冲业绩的窗口期，博取超额收 益，宛如游戏中"打怪爆金币"。 "某银行年底冲得好猛，一大片打榜产品都爆了""最近XX系列产品都在爆，祝福大家都能吃到肉"…… 在社交平台上类似的理财套利秘籍层出不穷。中国证券报记者观察发现，这背后是一场投资者与机构之 间的博弈：一方面，理财机构为做大产品规模，可能采取短期策略做高业绩以吸引资金；另一方面，精 明的投资者试图"埋伏"其中，在收益高点兑现后迅速离场，转而寻找下一个目标。 然而，这场套利游戏恐将终结。根据金融监管总局发布的《金融机构产品适当性管理办法》，禁止金融 机构通过操纵业绩或者不当展示等方式误导或者诱导客户购买有关产品。办法将于2026年2月1日开始实 施。随着套利空间日益收窄，银行理财业也将彻底告别短期投机时代，在净值化浪潮的驱动下，加速转 向以投研实力为核心竞争力的"净值化3.0"时代。 上海金融与发展实验室首 ...

Core Insights - The banking wealth management market has shown steady growth, reaching a scale of 32.13 trillion yuan, with wealth management companies solidifying their dominant position [1][2] - The industry faces challenges and needs to transform its asset allocation logic to seek "certainty of returns" amid uncertainties [1][3] Market Overview - As of the end of Q3 2025, there are 4.39 million existing wealth management products, a year-on-year increase of 10.01%, with a total scale surpassing 32 trillion yuan, reflecting a 9.42% year-on-year growth [1] - Wealth management companies dominate the market with 3.06 million products and a scale of 29.28 trillion yuan, accounting for 91.13% of the total market [1][2] Product Structure and Asset Allocation - Fixed income products remain the mainstream, with a scale of 31.21 trillion yuan, representing 97.14% of the market, showing a slight increase of 0.05 percentage points year-on-year [2] - The asset allocation is primarily in fixed income, with bonds, cash, and bank deposits making up 40.4%, 27.5%, and 13.1% of total investment assets, respectively [2] - The industry’s leverage ratio has decreased to 106.65%, down 0.84 percentage points year-on-year, indicating effective risk management [2] Support for the Real Economy - The wealth management industry has supported the real economy with approximately 21 trillion yuan through investments in bonds, non-standardized debt, and unlisted equity [2] - In alignment with national strategies, 77 ESG-themed wealth management products were issued in Q3, raising over 20 billion yuan, with a total scale nearing 300 billion yuan [2] Investor Engagement - In the first three quarters of 2025, wealth management products generated a total return of 568.9 billion yuan for investors, with Q3 alone contributing 179.2 billion yuan [3] - The number of investors holding wealth management products reached 139 million, a year-on-year increase of 12.70% [3] Industry Challenges - The industry is entering a competitive era where bank wealth management, public funds, and insurance asset management all exceed 30 trillion yuan, leading to the need for a transformation in asset allocation logic [3][4] - Key challenges include the need for a paradigm shift in asset allocation due to a "low interest rate, high volatility, and asset scarcity" environment [4] - Differentiated positioning in the reallocation of household wealth is crucial, as the growth rates of insurance and public funds have outpaced wealth management [4] Future Transformation Directions - The industry must build a factory-like, industrialized management system that aligns with client risk-return needs [5] - Solutions should address three core issues: transforming vague investment strategies into precise guidelines, upgrading operations to standardized processes, and creating a human-centered multi-strategy system [6][7]