以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 遍地是黄金？ 作者 | 严贝贝 陈梓洁 编辑 | 曹宾玲 来源 | 表外表里 (ID: excel-ers) 半年外派生活结束，大海拿着到手的20万补贴，告别坐落在安第斯山脉上的小国。 候机之际，一阵熟悉的南方口音传入他的耳朵，是两位正在打电话的同胞，对着电话输 出"马上到" "见客户"等字眼，一路风尘仆仆往出口走去。 大海早已数不清，这是自己在当地偶遇的第几批淘金客， 曾经魔幻又孤独的拉美，如今 成了世界的焦点 。 在巴西三线城市长大的翰宇，帮家里开了一个咖啡店，每月净利润过万，但比起月入5万 的外派销售、开中超年入3 00万的同龄人，还没够到及格线。 多年来，他亲眼目睹了日本汽车、三星手机风靡大街小巷，i n s、Fa c e book入侵本地人 生活，又见证了Temu取代亚马逊成为新星，快手日活赶超推特，Ti kTo k s h o p、美团登 陆巴西…… 无数跨国巨头、创业者，涌入这片有着6.7亿人口的大陆，对比竞争白热化的东南亚、中 东，这里有太多空白的领域，可以撑起最后一个"黄金海岸"的想象力。 尤其随着"两洋铁路"项目重 ...

Core Viewpoint - Latin America is emerging as a new frontier for investment and business opportunities, driven by its vast market potential and the increasing presence of Chinese companies and products [3][20][45]. Group 1: Market Opportunities - Latin America, with a population of 670 million, presents numerous untapped sectors, making it a "golden coast" for entrepreneurs [3][20]. - The region is experiencing a shift in consumer preferences, with a growing demand for affordable and quality Chinese products, as evidenced by the success of Chinese supermarkets and brands [12][16][45]. - The middle class in Latin America has reached 250 million, accounting for over 30% of the total population, indicating a significant consumer base for various products [45]. Group 2: Challenges and Risks - The business environment in Latin America is complicated by high taxation, with an average corporate tax rate of 28.3%, which is significantly higher than in other regions [27][31]. - Labor litigation culture poses challenges for foreign businesses, with a high likelihood of legal disputes arising from employee relations [26][32]. - Political instability and social unrest can lead to unpredictable risks for businesses, as illustrated by incidents of looting and violence affecting local enterprises [40][54]. Group 3: Success Stories - Entrepreneurs like Lin Fu have successfully established supermarkets in underserved areas, achieving significant sales and rapid returns on investment [13][36]. - Cynthia, a medical sales representative, has thrived in the Latin American market, leveraging her Chinese background to build strong customer relationships and expand her business [14][18]. - The automotive sector is witnessing growth, with Chinese brands gaining traction in the market, indicating a shift in consumer preferences towards more affordable options [42][50].

Core Viewpoint - Latin America is emerging as a new frontier for investment and business opportunities, driven by its vast market potential and the increasing presence of Chinese companies and products [4][6][30]. Group 1: Market Dynamics - Latin America, with a population of 670 million, presents numerous untapped sectors, making it an attractive destination for international businesses [3]. - The region is experiencing a shift in consumer behavior, with a growing middle class of 250 million people, which is over 30% of the population, indicating a demand for diverse products and services [30]. - The reactivation of projects like the "Two Oceans Railway" and strengthened ties with China are seen as pivotal for Latin America's development, moving away from its historical dependency on the U.S. [4]. Group 2: Business Opportunities - Entrepreneurs are finding success in various sectors, such as retail and food services, by introducing unique products that cater to local tastes and preferences [12][31]. - The experience of individuals like Lin Fu, who opened a supermarket in Chile, illustrates the potential for profitability in the region, achieving significant sales shortly after opening [12][32]. - The demand for affordable and quality Chinese products is high, as local consumers are eager to learn from China's development model [14][16]. Group 3: Challenges and Risks - Operating in Latin America comes with challenges, including complex tax regulations and a culture of labor litigation, which can pose risks for foreign businesses [21][22]. - The region's socio-political instability can lead to unpredictable events that impact business operations, as illustrated by Lin Fu's experience with theft during civil unrest [26]. - Despite the risks, the potential for long-term, stable returns exists for those who can navigate the local market dynamics effectively [29].