以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 遍地是黄金？ 作者 | 严贝贝 陈梓洁 编辑 | 曹宾玲 来源 | 表外表里 (ID: excel-ers) 半年外派生活结束，大海拿着到手的20万补贴，告别坐落在安第斯山脉上的小国。 候机之际，一阵熟悉的南方口音传入他的耳朵，是两位正在打电话的同胞，对着电话输 出"马上到" "见客户"等字眼，一路风尘仆仆往出口走去。 大海早已数不清，这是自己在当地偶遇的第几批淘金客， 曾经魔幻又孤独的拉美，如今 成了世界的焦点 。 在巴西三线城市长大的翰宇，帮家里开了一个咖啡店，每月净利润过万，但比起月入5万 的外派销售、开中超年入3 00万的同龄人，还没够到及格线。 多年来，他亲眼目睹了日本汽车、三星手机风靡大街小巷，i n s、Fa c e book入侵本地人 生活，又见证了Temu取代亚马逊成为新星，快手日活赶超推特，Ti kTo k s h o p、美团登 陆巴西…… 无数跨国巨头、创业者，涌入这片有着6.7亿人口的大陆，对比竞争白热化的东南亚、中 东，这里有太多空白的领域，可以撑起最后一个"黄金海岸"的想象力。 尤其随着"两洋铁路"项目重 ...

Core Viewpoint - Latin America is emerging as a new frontier for international business, presenting significant opportunities for investment and growth due to its untapped markets and increasing economic potential [9][10]. Group 1: Market Opportunities - Latin America has a population of 670 million, with many sectors still underdeveloped, making it a "golden coast" for businesses looking to expand [8][10]. - The region is witnessing a surge in interest from multinational companies and entrepreneurs, with examples including Temu overtaking Amazon and TikTok Shop entering the market [8]. - The revival of infrastructure projects like the "Two Oceans Railway" and strengthened ties with China are seen as catalysts for economic growth in Latin America [9]. Group 2: Consumer Behavior - There is a notable demand for imported goods, with local consumers willing to pay significantly higher prices for products that are commonplace in other markets [15][20]. - The middle class in Latin America has reached 250 million, accounting for over 30% of the population, indicating a growing consumer base with purchasing power [55]. Group 3: Challenges and Risks - The region faces significant operational challenges, including complex tax regulations, with corporate tax rates averaging 28.3%, which is higher than in other regions [36]. - Labor litigation culture poses risks for businesses, with a high likelihood of legal disputes arising from employee relations [35][41]. - Political instability and social unrest can lead to unpredictable business environments, as illustrated by incidents of looting and violence affecting retail operations [49]. Group 4: Success Stories - Entrepreneurs like Lin Fu have successfully established businesses in Latin America, achieving significant revenue growth despite challenges, demonstrating the potential for profitability in the region [21][50]. - The automotive sector shows promise, with brands like BYD and Changan gaining traction, indicating a shift in consumer preferences towards more affordable and innovative products [56]. Group 5: Future Prospects - There is a strong belief that as long as businesses can establish a foothold in Latin America, they can enjoy long-term, stable profits [52]. - The market remains open for new entrants, particularly in sectors where competition is still developing, suggesting ongoing opportunities for growth and expansion [60][65].