创业的本质是什么？ 表面看，它是一场"能量角逐的游戏"——世界大趋势的潮汐力、行业窗口期的短暂缝隙、企业自身的资源禀赋（资金、团队、技术、渠道…），以及创始 人的关键决策（战略取舍、资源分配、危机应对），共同决定了企业"成与败"的外在轨迹。 但拨开这些显性变量，我们会发现：创业的内在核心，本质上是CEO的认知曲线斜率，与行业给予的时间窗口之间的赛跑。这场"无人知晓终点"的长跑， 最终比拼的不是谁的资源更厚、运气更好，而是谁能在有限时间内，让自己的认知升级速度，追上甚至超越机会消逝的速度。对CEO而言，若把企业经营 比作一道数学题，"加减乘除"便是最朴素的解题工具——加法是筑基，减法是聚焦，除法是归零， 乘法是爆发和进化。 第一部分：加法是筑基 "加法"往往是CEO职业生涯的第一堂必修课，尤其在企业初创期或关键转折阶段，它决定了组织能否存活、认知能否突破、状态能否续航。 加法二：认知扩容——面对新变量，用"社交杠杆"打破信息茧房 当企业触达增长瓶颈、战略拐点（如转型AI、出海、布局新业务），CEO的认知边界往往成为企业的天花板。此时，"做加法"不是盲目学习，而是主动扩 展超出自己认知的人脉圈和信息输入源，用社交 ...

Group 1 - The essence of entrepreneurship is to provide irreplaceable value, rather than merely pursuing business for profit [6][9] - Successful entrepreneurs often fall into two categories: those with no way out and those driven by ideals [10][12] - Key preparations for entrepreneurship include avoiding nepotism and accepting the possibility of failure [13][14] Group 2 - Corporate culture consists of three elements: mission, vision, and core values, which influence each other [15][16] - A strong corporate culture serves as a constraint beyond formal regulations, helping to avoid fundamental errors [18][19] - Evaluating corporate culture involves observing actions and words, focusing on whether decisions are based on ethics or profit [22][23] Group 3 - A good business model is characterized by differentiation, a strong competitive moat, and sustainable cash flow [26][39] - Differentiation is crucial for long-term success, as it allows companies to meet unique consumer needs [32][36] - Companies with strong products, like Moutai and Apple, have established robust business models [48] Group 4 - The distinction between doing the right thing and doing things right is essential for long-term success [49][50] - Establishing a "Stop Doing List" helps avoid wrong choices and emphasizes the importance of long-term thinking [51][54] - Successful execution involves learning from mistakes while maintaining control over the direction of the business [62][63] Group 5 - The concept of "本分" (being true to oneself) emphasizes doing what is right and maintaining integrity [67][78] - A calm and rational mindset, referred to as "平常心" (ordinary mind), is crucial for making sound decisions [80][84] - The philosophy of simplicity in business and life, encapsulated in "doing the right things and doing things right," reflects profound wisdom [89]