撰文 / 丁晶晶 编辑 / 黄大路 设计 / 夏 萌 雷诺中国董事长、首席执行官苏伟铭、奇瑞副总裁兼采购执行总监王厅、上汽国际总经理崔卫国、莲花集团CEO冯擎峰、博世中国总裁徐大全、普华永 道中国汽车行业主管合伙人金军 道中国汽车行业主管合伙人金军…… 2025年8月16日和17日这两天，这一串名单上的行业领军者，先后出现在了以成就新汽车人为使命的轩辕同学铃轩5期第四模块课程上。 此次课程在江苏常州坤泰车辆（系统）股份有限公司举办。两天时间里，四位企业一把手、一位世界500强的采购副总裁、一位行业专家作为导师， 以"转型升级与全球化发展"为核心主题，共同探讨突破汽车产业转型和全球化的路径。 当"不出海就出局"成为行业共识，中国汽车产业的全球化已不再是选择题，而是一道必答题。 金军指出，当前海外市场对技术的需求与国内"内卷"模式不同，中国不断卷速度卷迭代的模式在海外并不适用。 当然，在导师精彩分享之外，"铃轩私董会"上，坤泰车辆、东风零部件以及上海仪达空调三家企业的学员进行了深入交流。 此外，利用晚上空闲时间，轩辕同学现场观看了苏超常州对阵镇江队的精彩对决，并与理想供应链队进行了一场精彩的足球友谊赛。 这就是轩 ...

Core Insights - The core theme of the articles revolves around the evolution of Xiaomi's corporate identity and its strategic shift from being perceived as an "internet company" to a "hardcore technology company" [1][2][3] - The concept of "cognitive upgrade" is highlighted as a crucial factor for Xiaomi's success and its ability to face market challenges and competition [2][3] Group 1: Company Strategy - Xiaomi's initial success was built on a cost-effective internet model, leveraging social marketing to sell hardware at near-cost prices, which allowed rapid growth [2] - The company is now focusing on high-end markets with its Ultra products and self-developed chips, aiming to demonstrate its technological capabilities and willingness to invest heavily in future developments [2] - The transition from a low-cost perception to a high-quality brand is essential for Xiaomi to avoid being outpaced by competitors in a price-sensitive market [2] Group 2: Cognitive Evolution - The cognitive evolution within Xiaomi is described as a systematic upgrade that influences both internal and external perceptions of the company [2][3] - Successful companies often undergo painful cognitive transformations, and Xiaomi is currently experiencing a similar phase as it seeks to redefine its growth trajectory [2] - The ability to break through self-imposed cognitive ceilings is seen as a key to achieving long-term success and embracing future uncertainties [3]

Core Insights - The core theme of the articles revolves around the evolution of Xiaomi's corporate identity and its strategic shift from being perceived as an "internet company" to a "hardcore technology company" driven by a change in cognition [1][2]. Group 1: Company Evolution - Xiaomi's transition is marked by a significant change in its internal and external recognition, which is seen as the key to its success and the source of various public criticisms [1][2]. - The company aims to challenge the perception of being a low-cost brand by investing heavily in technology and innovation, including self-developed chips and high-end products [2][3]. Group 2: Market Positioning - The initial success of Xiaomi was built on a cost-effective internet model, leveraging social marketing to sell hardware at near-cost prices, but this strategy has led to challenges in a competitive market [2]. - As consumer preferences evolve, Xiaomi is focusing on high-end markets with its Ultra product line, indicating a shift towards quality and technological advancement [2][3]. Group 3: Cognitive Upgrade - The process of cognitive upgrade within the company is seen as a systematic evolution that requires time, investment, and product strength to ensure sustainable growth [2][3]. - Successful companies often undergo painful cognitive transformations, and Xiaomi is currently navigating its own "cognitive adolescence," similar to experiences faced by other tech giants like Apple and Microsoft [2].

Group 1 - The role of fathers in family education significantly influences children's character development and value formation, but societal progress often stems from the younger generation's breakthroughs and innovations against traditional experiences [1] - The traditional educational model emphasizing a single skill may no longer serve as a protective moat for personal development in the age of knowledge explosion and AI advancements [3][5] - The emergence of AI challenges the traditional professional division of labor, shifting human core competitiveness towards knowledge integration and cross-disciplinary innovation [3][5] Group 2 - The concept of "everyone is a manager" suggests a fundamental change in work modes in the AI era, where individuals need to coordinate resources and systems rather than compete with machines on execution efficiency [3] - Knowledge networks exhibit non-linear characteristics, requiring individuals to cultivate both deep expertise in their fields and the ability to transcend cognitive boundaries [5][7] - The evolution of cognitive abilities emphasizes the integration of philosophical reasoning and artistic creativity, necessitating a shift from linear thinking to establishing non-linear knowledge connections [7] Group 3 - The need for a dynamic balance between maintaining core professional advantages and continuously expanding cognitive boundaries is crucial in the face of rapid technological changes [5][7] - The transformation in cognitive evaluation systems is moving away from mere performance assessments towards comprehensive evaluations of knowledge transfer capabilities, system thinking levels, and innovation potential [7] - The educational approach of fathers should evolve from focusing solely on professional depth to fostering open-mindedness, aiding children in building cognitive frameworks suitable for future societal demands [7]

Group 1 - The core idea is that understanding and cognitive ability are crucial for identifying and seizing business opportunities in a changing economic landscape [1][3][7] - The statement emphasizes that many individuals fail to earn significant wealth not due to lack of effort, but because they do not comprehend the logic of making money [3][10] - Successful entrepreneurs like Lei Jun and Zhang Yiming exemplify the importance of recognizing trends and understanding market dynamics before launching their ventures [9] Group 2 - The article highlights that reading is the fastest way to enhance cognitive abilities and understand complex business models [5][12] - It points out that those who do not read often remain trapped in their own limited perspectives, missing out on opportunities [8][15] - Knowledge of specific areas such as supply chains, financial cycles, and content algorithms is essential for success in e-commerce, investment, and self-media [13]

Core Insights - The chairman of Xilan Group, Ji Qinan, emphasized the importance of safety production, deepening corporate culture, upgrading talent strategy, and enhancing organizational efficiency during a routine morning meeting [1] Group 1: Safety and Employee Well-being - Ji Qinan highlighted a "people-oriented" management philosophy, urging departments to adjust working hours scientifically, especially for frontline employees, to avoid high-temperature peak periods and ensure employee health and safety [2] - He proposed transforming high-temperature periods into learning opportunities by organizing business training and theoretical learning for employees, integrating safety protection with capability enhancement [2] Group 2: Corporate Culture - Ji Qinan elaborated on the core culture of Xilan Group, termed "Five Acceptances"—accepting change, enduring pressure, sensing details, tolerating imperfection, and enjoying achievements. This philosophy serves as a foundation for personal career development and organizational resilience in complex environments [5] - The philosophy reflects the practical deepening of the "people-oriented" management approach, uniting individual growth with corporate development [5] Group 3: Future Competitiveness - Ji Qinan emphasized the construction of "Insight Academy" and cross-departmental learning communities, stating that the essence of competition in the new era is a competition of cognition [7] - He required all employees to regularly submit learning reflections and share knowledge through communities, positioning this as a core mechanism for accelerating the growth of young talents [7]

Core Insights - The article emphasizes the importance of understanding user needs and perceptions over merely applying creative techniques in content creation [6][12][22] Group 1: Understanding User Needs - The company faced a significant setback when a well-prepared marketing document was rejected due to a lack of understanding of the target audience [6][12] - The feedback highlighted that the creator's insights did not align with real user experiences, indicating a disconnect between the content and its intended audience [6][11] Group 2: The Importance of Inquiry - The article suggests that effective content creation requires a shift from being a mere creator to becoming an inquirer, emphasizing the need to ask questions to gain deeper insights [8][13] - A proposed formula for cognitive upgrade includes three types of inquiries: introspective questioning, external validation, and abstracting experiences into reusable models [14][19] Group 3: Practical Application of Insights - The company is encouraged to adopt a systematic approach to questioning before content creation, ensuring that assumptions are validated and user desires are thoroughly understood [15][20] - By applying this method, the company can enhance the precision and impact of its content, ultimately leading to better user engagement and trust [21][22]

Core Viewpoint - The article emphasizes the importance of making significant changes in life as the second half of the year approaches, encouraging individuals to take actionable steps to improve their circumstances and mindset [11][65]. Time Management - Time is a crucial resource, and wasting it equates to self-sabotage. Individuals should utilize every moment effectively to avoid a stagnant life [14][15]. - Setting clear goals and consistently working towards them can yield significant results by the end of the year [18]. Changing Environment - The environment significantly influences personal development. A disorganized living space can lead to a chaotic life, while a positive environment fosters growth [24][26]. - Making small adjustments to one's surroundings can enhance energy levels and overall well-being [29][30]. Image Management - Personal appearance serves as a representation of one's lifestyle and status. A well-maintained image can create a positive impression and open doors for opportunities [34][36]. - As the new time period begins, individuals should focus on improving their outward appearance to reflect their inner capabilities [38]. Social Circle Optimization - The article critiques the notion of amassing a large network, suggesting that quality over quantity in relationships is more beneficial. Superficial connections can drain energy without providing real value [43][45]. - It encourages individuals to prioritize meaningful relationships and let go of those that do not contribute positively to their lives [50]. Cognitive Upgrade - Continuous self-improvement and skill enhancement are essential in navigating challenges and career transitions. Individuals must elevate their self-awareness to thrive in a rapidly changing environment [55][57]. - The article advocates for prioritizing cognitive development to better understand and respond to the complexities of modern life [60].

Core Viewpoint - The essence of restarting is to seek new possibilities and embrace change in the second half of 2025 [3][105]. Group 1: Time Management - The excessive consumption of short videos leads to wasted time and a sense of emptiness, suggesting the need to reclaim time sovereignty [15][18][21]. - Recommendations include closing personalized video recommendations, utilizing fragmented time for learning, and establishing a focused work environment [22][23][24]. Group 2: Health and Well-being - Emphasizing the importance of health as a prerequisite for a high-quality life, with suggestions for resetting biological clocks, exercising regularly, and optimizing diet [26][32][36][37][38]. Group 3: Financial Management - The need to build a financial fortress in uncertain times, advocating for better spending habits, debt management, and savings [43][44][47]. - Strategies include budgeting across different accounts, reducing unnecessary expenses, and exploring side jobs for additional income [48][49][50]. Group 4: Career Stability - The significance of maintaining stable employment in uncertain times, with a focus on enhancing professional skills and emotional management in the workplace [58][61][62]. - Encouragement to engage in deep work to improve efficiency and personal growth [63]. Group 5: Social Networking - The correlation between personal growth and social circles, suggesting that changing environments can lead to new opportunities [66][70]. - Recommendations include avoiding negative influences, actively seeking new connections, and being open to asking for help [72][73][74]. Group 6: Cognitive Development - The importance of cognitive upgrades for personal breakthroughs, advocating for expanded knowledge and practical application [82][86][88]. - Suggestions include broadening cognitive boundaries, mastering thinking models, and integrating knowledge with action [86][87][88]. Group 7: Environmental Influence - The impact of living environments on personal well-being, highlighting the need for cleanliness and organization to foster positive energy [92][98]. - Recommendations for decluttering, organizing spaces, and creating a pleasant home environment to enhance mood and attract good fortune [102][103][104].

Group 1 - The article emphasizes the importance of cognitive models in understanding business and investment, highlighting Charlie Munger's unique thinking system that integrates principles from various hard sciences [1][3][57] - Munger's "toolbox" of 50 maxims is presented as essential for developing a robust understanding of human nature and systemic rules, which can help avoid foolish decisions [2][3][57] - The article suggests that true competitive advantage lies in building an "immunity system" against stupidity and using common sense to interpret the complexities of the world [3][4][57] Group 2 - Munger's insights on business include the necessity of identifying simple truths and adhering strictly to them, as well as the importance of recognizing when to withdraw from unfavorable situations [7][8][12] - The article discusses the significance of understanding the quality of businesses over the capabilities of their managers, advocating for a focus on the inherent strengths of companies [13][28] - It highlights the value of effective decision-making processes within successful companies, contrasting them with those that struggle to make sound choices [12][13] Group 3 - The article addresses the importance of recognizing one's cognitive limitations and the need for continuous self-reflection and adaptation in both personal and professional contexts [21][22][24] - Munger's principles encourage simplicity in thought and action, advocating for a focus on straightforward solutions rather than overcomplicating issues [25][28] - The text underscores the necessity of maintaining a strong reputation and the long-term benefits of integrity in business practices [48][57]