新的一年，很多人会为自己种下期许，写下承诺。作为「红杉汇」的经典策划，去年年末我们再度向各位 读者发起了 "新年Flag征集令" ，并收到了许多真诚的留言。有人深耕专业、有人拥抱家庭、有人探索生活 ——不同的目标，映照的是同样炽热的向往。 我们从留言中精挑细选，汇编成今天这篇Flag大赏。愿你在这里看见他人的奔赴，也照见自己的路途。新的 一年，愿我们既有仰望星空的勇气，也有脚踏实地的心境。2026年，Flag已立，一起出发。 成长，是与自己的漫长对话 个人发展篇 我的2026新年Flag：聚焦于前沿科技领域的深度学习与认知升级，为未来的投资布局打下坚实基 础。具体计划如下： 1、深耕六大前沿领域：重点针对商业航天、脑机接口、人工智能、具身智能、量子技术、可控核 聚变这六大方向进行系统性学习。 ○ 学习指标： 每个领域至少完成1-2门专业课程，精读2-3本专业书籍。 ○ 核心目标： 建立起对这些硬科技行业的底层逻辑理解及投资分析架构。 2、拓展行业人脉：主动链接行业内优秀人才，通过交流碰撞，获取一手行业洞见。 你的每一步，都在塑造未来的自己。愿你在自己的节奏里，埋首耕耘，抬头看路。 @梁康乐 @希望 在难的时候 ...

创业的本质是什么？ 表面看，它是一场"能量角逐的游戏"——世界大趋势的潮汐力、行业窗口期的短暂缝隙、企业自身的资源禀赋（资金、团队、技术、渠道…），以及创始 人的关键决策（战略取舍、资源分配、危机应对），共同决定了企业"成与败"的外在轨迹。 但拨开这些显性变量，我们会发现：创业的内在核心，本质上是CEO的认知曲线斜率，与行业给予的时间窗口之间的赛跑。这场"无人知晓终点"的长跑， 最终比拼的不是谁的资源更厚、运气更好，而是谁能在有限时间内，让自己的认知升级速度，追上甚至超越机会消逝的速度。对CEO而言，若把企业经营 比作一道数学题，"加减乘除"便是最朴素的解题工具——加法是筑基，减法是聚焦，除法是归零， 乘法是爆发和进化。 第一部分：加法是筑基 "加法"往往是CEO职业生涯的第一堂必修课，尤其在企业初创期或关键转折阶段，它决定了组织能否存活、认知能否突破、状态能否续航。 加法二：认知扩容——面对新变量，用"社交杠杆"打破信息茧房 当企业触达增长瓶颈、战略拐点（如转型AI、出海、布局新业务），CEO的认知边界往往成为企业的天花板。此时，"做加法"不是盲目学习，而是主动扩 展超出自己认知的人脉圈和信息输入源，用社交 ...

中国商报（记者 蒋永霞）在人工智能加速落地、消费结构深刻转型的当下，中国商业正经历一场由技术、需求与理念共同驱动的系统性变革。12月18日， 在第十二届中国商业创新大会上，浙江工商大学中非经贸研究院院长、消费与流通研究院副院长赵浩兴接受了中国商报记者的专访，并进一步提炼出2026年 中国商业创新的四大关键词：认知升级、多态共生、数智赋能、情感体验。 他阐释道，认知升级意味着回归商业本质，以尊重消费者、服务美好生活为信仰；多态共生强调打破行业边界，推动商业与文旅、健康、体育等业态融合共 赢；数智赋能聚焦以数字技术提升效率的同时注入服务温度，打造智慧且有温情的商圈；而情感体验则要求企业在场景营造中注入真诚与温度，让消费者获 得理性与感性的双重满足。 此外，就AI赋能消费、价值认同崛起及商业创新路径等热点议题，赵浩兴也分享了其深度观察与前瞻性思考。 这种以价值为导向的新消费逻辑，正在倒逼企业重构经营思维。赵浩兴认为，企业必须追求价廉物美下创造价值、传播价值、传递价值。"我们正进入一个 由C端驱动的新商业时代，关键词是'价值'，而非'价格'。" 不过，技术赋能与模式创新并非万能解药。赵浩兴直言，当前商业创新面临的最大 ...

前言 2025年，没买房的人在庆幸躲过一劫，但新的焦虑接踵而至。 曾经被奉为"金饭碗"的银行存款，利息跑不赢物价已是常态，更让人不安的是，投资市场遍地是坑，AI 替代浪潮正席卷各行各业。 旧路已死，新路何在？安稳日子还能有吗？ 编辑：阿冰啊 10万存款三年少赚5100元，钱正在"隐形蒸发" 这已经不是什么秘密了，银行的存款利率正在以肉眼可见的速度下滑，从2021年到2024年，三年定期存 款的利率像坐了滑梯，从3.25%一路跌到了2.15%以下，有些地方银行甚至只有1.95%。 咱们来算一笔更清楚的账，假设你有10万元养老钱，2023年初存进去，每年能拿到3250元利息，可要是 2024年才存，每年就只剩1550元了，一年就是1700块的差距，三年下来就是整整5100元。 这可不是一笔小数目，够一个普通家庭大半年的买菜钱了，可问题远不止于此。 更让人心里发毛的是，钱的购买力正在悄悄缩水，2025年上半年的菜市场，白菜、鸡蛋的价格都比去年 高了一截，就连平时买的降压药、保健品，也开始有了小幅度的涨价。 银行给的利息涨得慢，物价却像脱缰的野马，你银行账户里的数字看着没少，但能买到的东西，却实实 在在地变少了，这就 ...

我羡慕那些如饥似渴读书的人。他们身上总带着一种通透的智慧感，见过更大的世界，因而能以更舒展的姿态应对生活。 更重要的是，无论人生落入何种境地，他们都不会真正孤单：书架上的每本书，都是随时可抵达的平行宇宙，是永不离场的精神伴侣。 我的母亲就是这样一位「文学浸泡者」，书籍于她，是呼吸般自然的存在。她曾回忆八岁那年感染肺结核（当时尚无疫苗），被送到距家百公里外的疗养 院隔离半年的时光： 「是书救了我。那些文字带我逃离病床，去巴黎的咖啡馆坐一坐，去北极看极光，去体验一千种我未曾经历的人生。」 我们为何会远离阅读？ 爱书人总有一段刻进骨髓的阅读启蒙记忆。我的朋友克莱尔·雷诺兹（Clare Reynolds）说：「我最早的阅读记忆，是过世的母亲带我们徒步去社区图书 馆。我们没车，所以每次都要精准计算能带上公交车的最大书量。」 这种对阅读的狂热持续到她在利兹大学攻读英国文学，但最终她被工作、家庭的多重琐事击碎，陷入长达数年的「阅读荒漠」：连翻书的力气都没有，更 别说沉浸进去。 这并非个例。很多人都曾陷入「事务挤压阅读」的困境：我们渴望阅读，买了一摞又一摞书却无睱翻开。日本人甚至发明了「tsundoku」一词来描述这种 状态 ...

Core Insights - The article discusses the correlation between zodiac signs and financial success, highlighting specific traits and strategies associated with individuals born under the signs of Rat, Snake, Monkey, and Pig [3][4][7][9]. Group 1: Zodiac Sign Insights - **Rat**: Individuals born in the Year of the Rat are characterized as opportunity hunters, with a knack for identifying business opportunities in seemingly ordinary situations. They are advised to focus on AI applications, the silver economy, and county-level economies in the next six months [3]. - **Snake**: Those born in the Year of the Snake exhibit a philosophy of steady success, marked by high sensitivity to information and the ability to integrate resources effectively. They are encouraged to explore long-term value sectors like vocational training and health management, especially as their financial prospects are expected to improve in 2028 [4][6]. - **Monkey**: People born in the Year of the Monkey are noted for their creativity and ability to monetize everyday inspirations. They are advised to concentrate on the knowledge payment sector, particularly in developing lightweight courses in niche areas [7]. - **Pig**: Individuals born in the Year of the Pig often benefit from the support of others, revealing the economic value of interpersonal relationships. They are advised to enhance their financial management skills to convert assistance into sustainable business models [8][9]. Group 2: Common Wealth Traits - The analysis of these zodiac signs reveals three common traits among high financial intelligence individuals: opportunity sensitivity, resource integration, and risk balancing. These traits can enhance wealth creation capabilities regardless of zodiac sign [10][14]. - **Opportunity Sensitivity**: The ability to identify overlooked value points is crucial for financial success [14]. - **Resource Integration**: Effectively combining fragmented elements into profitable models is a key strategy [14]. - **Risk Balancing**: Successful individuals are willing to try new ventures while also understanding the importance of setting safety nets [14].

Core Viewpoint - The article emphasizes the necessity for the Chinese automotive industry to embrace globalization as a critical strategy for survival and growth, highlighting the complexities and challenges involved in this transition [8][9]. Group 1: Industry Leaders' Insights - Su Weiming from Renault China stresses the importance of cultural management in cross-border operations, advocating for a structured approach to mitigate communication barriers and enhance operational efficiency [16][17]. - Wang Ting from Chery emphasizes the need for an ecosystem approach in supply chain management, advocating for a shift from traditional procurement to a more integrated and collaborative model [20][21]. - Cui Weiguo from SAIC International warns against price competition in overseas markets, suggesting that value creation through technology differentiation is essential for sustainable growth [24][26]. - Feng Qingfeng from Lotus Group calls for a cognitive upgrade in the automotive industry, arguing that innovation should focus on creating new categories rather than merely enhancing existing products [29][32]. - Xu Daqian from Bosch China highlights the importance of long-term governance structures and local adaptation in achieving success in global markets [35][38]. Group 2: Challenges and Strategies for Globalization - The article outlines various challenges faced by Chinese automotive companies in their globalization efforts, including tariff barriers, technical hurdles, and cultural differences [24][25]. - Su Weiming suggests that companies should prioritize local partnerships and adapt their strategies to fit the unique characteristics of each market [17][18]. - Wang Ting emphasizes that a green supply chain is not just a cost but a necessity for survival in the future market landscape [22]. - Golding from PwC points out that the current overseas market demands a different approach to technology and iteration speed compared to the domestic market [41][42]. Group 3: Future Directions - The article suggests that the future of the automotive industry lies in recognizing and addressing the diverse consumer demands across different regions, which can unlock new growth opportunities [30][32]. - Xu Daqian advocates for a focus on quality and technology rather than price competition, drawing lessons from successful global players like Toyota [38][39]. - Golding emphasizes the importance of strategic mergers and acquisitions as a means to enhance competitiveness and scale in the global market [41][42].

Core Insights - The core theme of the articles revolves around the evolution of Xiaomi's corporate identity and its strategic shift from being perceived as an "internet company" to a "hardcore technology company" [1][2][3] - The concept of "cognitive upgrade" is highlighted as a crucial factor for Xiaomi's success and its ability to face market challenges and competition [2][3] Group 1: Company Strategy - Xiaomi's initial success was built on a cost-effective internet model, leveraging social marketing to sell hardware at near-cost prices, which allowed rapid growth [2] - The company is now focusing on high-end markets with its Ultra products and self-developed chips, aiming to demonstrate its technological capabilities and willingness to invest heavily in future developments [2] - The transition from a low-cost perception to a high-quality brand is essential for Xiaomi to avoid being outpaced by competitors in a price-sensitive market [2] Group 2: Cognitive Evolution - The cognitive evolution within Xiaomi is described as a systematic upgrade that influences both internal and external perceptions of the company [2][3] - Successful companies often undergo painful cognitive transformations, and Xiaomi is currently experiencing a similar phase as it seeks to redefine its growth trajectory [2] - The ability to break through self-imposed cognitive ceilings is seen as a key to achieving long-term success and embracing future uncertainties [3]

Core Insights - The core theme of the articles revolves around the evolution of Xiaomi's corporate identity and its strategic shift from being perceived as an "internet company" to a "hardcore technology company" driven by a change in cognition [1][2]. Group 1: Company Evolution - Xiaomi's transition is marked by a significant change in its internal and external recognition, which is seen as the key to its success and the source of various public criticisms [1][2]. - The company aims to challenge the perception of being a low-cost brand by investing heavily in technology and innovation, including self-developed chips and high-end products [2][3]. Group 2: Market Positioning - The initial success of Xiaomi was built on a cost-effective internet model, leveraging social marketing to sell hardware at near-cost prices, but this strategy has led to challenges in a competitive market [2]. - As consumer preferences evolve, Xiaomi is focusing on high-end markets with its Ultra product line, indicating a shift towards quality and technological advancement [2][3]. Group 3: Cognitive Upgrade - The process of cognitive upgrade within the company is seen as a systematic evolution that requires time, investment, and product strength to ensure sustainable growth [2][3]. - Successful companies often undergo painful cognitive transformations, and Xiaomi is currently navigating its own "cognitive adolescence," similar to experiences faced by other tech giants like Apple and Microsoft [2].

Group 1 - The role of fathers in family education significantly influences children's character development and value formation, but societal progress often stems from the younger generation's breakthroughs and innovations against traditional experiences [1] - The traditional educational model emphasizing a single skill may no longer serve as a protective moat for personal development in the age of knowledge explosion and AI advancements [3][5] - The emergence of AI challenges the traditional professional division of labor, shifting human core competitiveness towards knowledge integration and cross-disciplinary innovation [3][5] Group 2 - The concept of "everyone is a manager" suggests a fundamental change in work modes in the AI era, where individuals need to coordinate resources and systems rather than compete with machines on execution efficiency [3] - Knowledge networks exhibit non-linear characteristics, requiring individuals to cultivate both deep expertise in their fields and the ability to transcend cognitive boundaries [5][7] - The evolution of cognitive abilities emphasizes the integration of philosophical reasoning and artistic creativity, necessitating a shift from linear thinking to establishing non-linear knowledge connections [7] Group 3 - The need for a dynamic balance between maintaining core professional advantages and continuously expanding cognitive boundaries is crucial in the face of rapid technological changes [5][7] - The transformation in cognitive evaluation systems is moving away from mere performance assessments towards comprehensive evaluations of knowledge transfer capabilities, system thinking levels, and innovation potential [7] - The educational approach of fathers should evolve from focusing solely on professional depth to fostering open-mindedness, aiding children in building cognitive frameworks suitable for future societal demands [7]