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为什么近两年新的零售渠道越来越多?食品饮料企业该如何做选择
Sou Hu Cai Jing· 2025-05-30 05:03
Group 1 - The core viewpoint is that the Chinese retail market is undergoing significant changes, with new channel forms emerging and consumer demands evolving, leading to a complex landscape for food and beverage brands [2][3] - The retail industry has shifted from an incremental growth phase to a stock phase, altering the value chain dynamics, where the market power has transitioned from sellers to buyers [3][4] - The emergence of new retail brands, such as Hema and Sam's Club, reflects innovation in response to consumer preferences, indicating a competitive landscape where category management becomes crucial [3][4] Group 2 - Category management, which focuses on understanding consumer needs, has been underutilized by retailers historically, but is now gaining importance as consumer power increases [4][6] - The relationship between different retail channels, such as convenience stores and discount stores, is complex, with some overlap in market segments but also distinct operational focuses [6][7] - A new collaborative relationship between retailers and brand manufacturers is necessary, emphasizing mutual benefits and shared insights to enhance category planning and consumer service [7]