Core Points - The company held its 2024 Annual General Meeting to discuss various proposals and reports, including the confirmation of related party transactions and financial reports for 2024 and 2025 [1][3][26] - The company reported a net profit of 115.67 million yuan for 2024, representing a year-on-year increase of 17.18% [3][4] - The company plans to enhance its supply chain and operational efficiency while focusing on customer service and product quality in 2025 [12][14] Meeting Procedures - The meeting will combine on-site and online voting, with the on-site meeting scheduled for May 26, 2025, at 14:00 [2][5] - Shareholders have the right to ask questions and express their opinions during the meeting, with a time limit of five minutes per shareholder [2][5] - The meeting will include the signing of relevant documents by attending directors [3][5] Financial Performance - The company achieved a stable revenue growth through store upgrades and efficiency improvements, with comparable store traffic increasing by an average of 7.7% [4][6] - The company opened 140 new stores during the reporting period, including 49 direct-operated and 91 franchised stores [6][8] - The company’s online sales grew by 13.2%, contributing to a total of 3.31 million in-store visits, with a conversion rate of 40% [4][6] Governance and Compliance - The company’s board of directors and supervisory board operated independently, ensuring compliance with relevant laws and regulations [8][20] - The supervisory board conducted 11 meetings in 2024, focusing on compliance, financial status, and the performance of directors and senior management [20][21] - The company maintained a robust internal control system, ensuring the legality and compliance of its operations [22][21] Industry Trends - The retail industry is experiencing steady growth despite challenges such as economic slowdown and increased competition [11] - The government is prioritizing consumer spending, which is expected to drive growth in the retail sector [11] - Retailers are adapting to changing consumer demands by optimizing their business models and enhancing store experiences [11]

Core Viewpoint - The transformation of Jiajiayue Group represents a significant shift in the retail industry, focusing on consumer-centric strategies and the use of "small data" to enhance shopping experiences and operational efficiency [1][9]. Group 1: Company Transformation - Jiajiayue has evolved from a small supermarket in Weihai to a comprehensive retail group with a focus on supply chain and multi-format operations, having gone public in 2016 [1]. - The company is undergoing a transformation from a "product-centric" to a "consumer-centric" approach, emphasizing understanding consumer preferences over merely competing on price [2][4]. - The introduction of a new store layout and various shopping scenarios aims to create a more enjoyable shopping experience for consumers [1][2]. Group 2: Data Utilization - Jiajiayue utilizes "small data" to analyze consumer behavior, creating a detailed database that allows stores to understand the demographics and preferences of customers within a 3-kilometer radius [3]. - The company has reported a 3% increase in store efficiency and a 2-day acceleration in inventory turnover due to enhanced data analytics [3]. Group 3: Supply Chain and Product Development - The procurement team at Jiajiayue has transitioned to "product officers," focusing on designing solutions that meet consumer needs rather than just negotiating prices [4][5]. - The company aims to balance quality and price by optimizing the supply chain, reducing costs through direct sourcing and customized production [5][7]. - Jiajiayue's self-branded and customized products accounted for 13.63% of sales in 2024, reflecting a shift towards "manufacturing retail" to enhance competitive differentiation [7]. Group 4: Market Opportunities - The ongoing international trade tensions have provided Jiajiayue with opportunities to expand its domestic market by introducing foreign products, with over 500 tons of foreign goods already launched [8]. - The company has engaged with over 200 foreign trade enterprises to facilitate the introduction of diverse products into the domestic market, leveraging its extensive store network [8]. Group 5: Industry Implications - Jiajiayue's transformation highlights a broader trend in the Chinese retail industry, where understanding consumer needs through "small data" is essential for driving growth in a competitive landscape [9].