今天分享的是：景区官方微信公众号视频号代运营方案 报告共计：82页 海螺沟景区新媒体代运营与情绪疗愈消费市场作为满足大众休闲体验与情感需求的重要领域，在用户需求驱动与场景创新下协同发展，构建起多元化的价值 供给体系。海螺沟景区代运营聚焦官方微信公众号与视频号，以提升景区知名度和美誉度为目标，围绕七大标志景点、四大人文标志、五大生态优势，打造 涵盖"吃住行游购娱"的精品内容，通过旅行攻略、风景展示、文化演绎、科普知识等多元形式，结合节气、节日等节点规划传播节奏，全平台分发扩大流量 矩阵。运营过程中建立完善的质量保障与舆情管理机制，配备专业团队与设备，通过数据监测优化内容创作，7×24小时响应需求，确保服务高效合规。情 绪疗愈市场规模达百亿级，2025年中国市场超100亿，超8.3亿人存在心理需求，形成味觉、嗅觉、触觉、视觉、听觉五大疗愈赛道。味觉疗愈以甜品、功能 性零食为核心，嗅觉疗愈聚焦香薰香水，触觉疗愈主打解压玩具，视觉疗愈通过氛围打造实现情绪调节，听觉疗愈以白噪音、冥想音乐为主，各类产品通过 功能化、情绪标签化设计精准匹配用户减压、助眠等需求。两者均以用户体验为核心，前者通过优质内容传播景区价值，为大众提 ...

Core Insights - The entertainment industry is increasingly focusing on short dramas derived from popular variety show IPs, with several new titles launched this year [1][3] - Despite the potential of these adaptations, the reception has been underwhelming, with only "狸猫书生" achieving notable success [4][6] Group 1: Current Trends in Short Dramas - Several short dramas have been released this year, including "羽刃," "乘风2025之三十而励," and "全员加速中之赏金猎人," all derived from established variety shows [1][3] - "狸猫书生," based on "密室大逃脱6," has performed well, gaining popularity and trending on social media during its airing [4][6] - The adaptation process involves maintaining core elements from the original variety shows while expanding the narrative [7][9] Group 2: Adaptation Strategies - Successful adaptations like "狸猫书生" respect the original storylines and character settings, while others like "羽刃" and "乘风2025之三十而励" incorporate new storylines and themes relevant to contemporary audiences [9][11] - The casting strategy often involves using original cast members from the variety shows, which helps maintain audience connection and interest [13][14] Group 3: Audience Dynamics and Challenges - The audience for these short dramas tends to be more fixed, as they are drawn from the fanbase of the original variety shows, which can limit broader appeal [22][24] - The challenge lies in creating relatable characters and narratives that resonate with viewers, especially when the original shows feature a star-driven format [24][25]

12月4日，"乐视网负债238亿元拟花1.8亿元炒股"的词条突然火上热搜。乐视网相关负责人回应时代周报记者称，此炒股非彼炒股，这个事被"误 读"了，其中的1.5亿元是"无风险投资"。 近几年，乐视网从投资汉堡王加盟商、布局智能机器人到加码金融投资，同时还在努力全方位推进《甄嬛传》IP应用，运营动作密集。 近日，退市的乐视网公告，拟用不超1.8亿元开展金融投资，含北交所打新、二级市场股票买卖及国债逆回购。其中，北交所打新与国债逆回购占 比不低于1.5亿元。 这是乐视网年内第二次加码投资，此前4月已公告5000万元投资额度，两度出手累计拟投入2.3亿元。截至2024年末，乐视网负债237.63亿元；2025 年前三季度营收1.15亿元，亏损2.42亿元。目前，乐视网主要靠付费会员业务、电视剧版权收入。例如《甄嬛传》《芈月传》等维持运营。 在乐视网的收入中，《甄嬛传》于2011年11月17日首播，至今已有14年，仍人气不减，被网友戏称"电子榨菜"。据乐视视频App，截至2025年12 月4日，《甄嬛传》累计播放量已达到117.2亿次。在各大社交平台上，仍然流传着拆解剖析《甄嬛传》演员神情、语言、潜台词、服化道等细节 ...

Group 1 - LeEco plans to invest its own funds to purchase stocks and other financial instruments to generate additional returns, with a total investment cap of 180 million yuan [1] - The investment types include subscriptions for new shares on the Beijing Stock Exchange, trading in the secondary market, and reverse repos of government bonds [1] - The total market value of stocks traded in the secondary market will not exceed 30 million yuan, with at least 50% allocated to bank stocks and at least 80% to constituents of the CSI 300 Index [2] Group 2 - As of the end of the reporting period, LeEco's total assets amounted to approximately 1.86 billion yuan, reflecting a 1.75% increase from the previous year [2] - The total liabilities reached approximately 23.76 billion yuan, showing a 0.66% increase year-on-year [2] - The net assets attributable to shareholders of the delisted company were reported at -21.31 billion yuan, with a debt-to-asset ratio of 783.91% for the parent company and 1,280.86% for the consolidated entity [2]

Core Viewpoint - Mango Excellent Media's stock has experienced a decline, with a current price of 25.40 CNY per share, reflecting a year-to-date drop of 4.76% and a 14.25% decrease over the past 20 trading days [1] Financial Performance - For the period from January to September 2025, Mango Excellent Media reported a revenue of 9.063 billion CNY, a year-on-year decrease of 11.82%, and a net profit attributable to shareholders of 1.016 billion CNY, down 29.67% compared to the previous year [2] - The company has distributed a total of 1.751 billion CNY in dividends since its A-share listing, with 999 million CNY distributed over the last three years [3] Shareholder Information - As of October 31, 2025, the number of shareholders for Mango Excellent Media increased to 39,300, while the average number of circulating shares per person decreased to 26,014 shares [2] - The top ten circulating shareholders include significant institutional investors, with notable reductions in holdings from several funds, including Hong Kong Central Clearing Limited and E Fund [3] Market Activity - On December 1, 2025, the stock saw a trading volume of 204 million CNY, with a turnover rate of 0.78% and a total market capitalization of 47.516 billion CNY [1] - The stock's recent trading activity indicates a net inflow of 6.526 million CNY from major funds, with significant buying and selling activity observed [1] Business Overview - Mango Excellent Media, established on December 28, 2005, and listed on January 21, 2015, primarily operates in the internet video business through Mango TV, which accounts for 81.87% of its revenue [1] - The company is categorized under the media industry, specifically in digital media and video media, and is involved in various concepts such as blind box, deep learning, ultra-high definition, artificial intelligence, and the metaverse [1]

Group 1 - HMVOD reported a revenue of HKD 6.081 million for the six months ending September 30, 2025, representing a year-on-year decrease of 30.99% [1] - The loss attributable to the company's owners was HKD 2.571 million, which is a year-on-year reduction of 49.65% [1] - The loss per share was HKD 0.0199 [1]

Core Viewpoint - The 6th International College Student Voice Acting Competition and Jianhu Sound Art Season successfully held in Shaoxing, Zhejiang, aims to promote voice art education and foster the professional development of voice acting in China, while integrating industry, academia, and research [1]. Group 1: Event Overview - The competition attracted youth from both domestic and international backgrounds, emphasizing the resonance of youth and faith through artistic expression [1]. - The event is recognized as one of the most prestigious voice art competitions in China, focusing on talent cultivation and innovation in the voice economy [1]. - A panel of national experts and industry leaders was invited to ensure the professionalism and fairness of the competition through comprehensive evaluations based on multiple criteria [1]. Group 2: Sohu Video's Role - Sohu Video, as a co-organizer, aims to build a creative platform for youth and promote the charm of Chinese voices [2]. - The company emphasizes the integration of content and social interaction, attracting a diverse young audience [2]. - Sohu Video launched the "Voice Has Drama" online community to engage participants and expand the reach of the competition [5]. Group 3: Activities and Engagement - Various activities such as "Voice Wave Meet," "Cloud Gathering Night Talk," and "Voice Wave Live Room" were organized to facilitate interaction between established artists and young talents [7]. - The competition serves as a platform for showcasing the artistic creativity and cultural dissemination capabilities of youth [8]. - The event is positioned as a significant practice in cultural education and regional cultural tourism integration [8]. Group 4: Cultural Impact - The competition aims to enhance the quality of talent cultivation and contribute to the development of the voice industry, reflecting the cultural confidence of the new era [8]. - Sohu Video is committed to promoting the youth-oriented development of voice art and inviting global voice enthusiasts to participate [8].

Core Viewpoint - Mango Excellent Media's stock price has shown fluctuations, with a year-to-date increase of 8.44% and a recent decline of 17.91% over the past 20 days, indicating volatility in its market performance [1][2]. Financial Performance - For the period from January to September 2025, Mango Excellent Media reported a revenue of 9.063 billion yuan, a year-on-year decrease of 11.82%, and a net profit attributable to shareholders of 1.016 billion yuan, down 29.67% year-on-year [2]. - Cumulative cash dividends since the company's A-share listing amount to 1.751 billion yuan, with 999 million yuan distributed over the past three years [3]. Shareholder Information - As of September 30, 2025, the number of shareholders decreased by 28.92% to 37,900, while the average number of circulating shares per person increased by 40.69% to 26,986 shares [2]. - The top ten circulating shareholders include significant institutional investors, with Hong Kong Central Clearing Limited holding 26.5643 million shares, a decrease of 20.4291 million shares from the previous period [3].

Performance Review - The company's Q3 2025 performance was below expectations, with revenue of 3.099 billion yuan, a year-on-year decrease of 6.6% [1] - Net profit attributable to shareholders was 252 million yuan, down 33.5% year-on-year, while the net profit excluding non-recurring items was 181 million yuan, a decline of 42.3% [1] - The underperformance was primarily due to increased promotional spending and higher-than-expected sales expenses [1] Development Trends - Membership business showed stable development in Q3 2025, with new series launched including "Jinxiu Fanghua"; a slight decline in membership revenue is expected in the first three quarters of 2025 [2] - In Q4 2025, several key shows are scheduled for release, including "Shui Long Yin" on October 24, with additional content planned for 2026 [2] - Advertising revenue in Q3 2025 is anticipated to grow year-on-year, supported by new variety shows such as "The Great Escape Season 7" and "Flowers and Youth: Together Season" [2] - The gross margin slightly improved quarter-on-quarter to 27.6%, despite a year-on-year decline of 2.2 percentage points due to increased content costs [2] - Sales expenses rose by 20.3% year-on-year to 550 million yuan, driven by higher promotional investments, while management expenses also increased to 104 million yuan [2] Current Perspective - The company is expected to benefit from new regulations that will allow for more targeted investments in premium content, indicating long-term growth potential in the membership business [3] - In October, the company launched the "AIGC Micro-Short Drama Creator Ecosystem Plan," aiming to support the creation of numerous micro-short dramas and provide resources for AI applications [3] Profit Forecast and Valuation - Due to increased sales expenses, the net profit forecast for 2025 has been reduced by 20% to 1.103 billion yuan, while the 2026 net profit forecast remains unchanged [4] - The current price corresponds to a 31 times P/E ratio for 2026, with a maintained outperform rating and a target price of 35 yuan, indicating a potential upside of 21.2% [4]

Core Viewpoint - Mango Excellent Media (300413.SZ) reported a decline in revenue and net profit for the first three quarters of 2025, indicating potential challenges in its financial performance [1] Financial Performance - The company's revenue for the first three quarters was 9.063 billion yuan, a year-on-year decrease of 11.82% [1] - The net profit attributable to shareholders was 1.016 billion yuan, down 29.67% year-on-year [1] - The net profit attributable to shareholders after deducting non-recurring gains and losses was 791 million yuan, reflecting a year-on-year decrease of 35.50% [1] - Basic earnings per share stood at 0.54 yuan [1]