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英敏特:2025年酸奶与冷藏甜品未来趋势报告
Sou Hu Cai Jing· 2025-05-24 20:48
Core Insights - The report by Euromonitor highlights a recovery in the spoonable yogurt market after a decline, with a projected 9% growth in new dairy and plant-based product launches by 2025, primarily driven by the US, UK, and China [10][11] - Innovations are focusing on high protein (20% of new products claim to be high in protein or contain added protein), probiotics (12%), and vitamins and minerals (11%), while plant-based yogurt innovation remains low at only 9% [10][11] - The refrigerated dessert market is stable, with the UK and Japan as key markets, and private label prices have increased by 28% over the past three years, compared to a 14% increase for branded products [10][11] Market Trends for the Next Two Years - Yogurt is transitioning from a snack to a meal replacement and light food option, catering to diverse nutritional needs such as weight loss and gain [12][18] - Functional and enjoyable products are merging, with health-focused yogurts and desserts innovating flavors to attract specific consumer groups [13][25] - Brands are strengthening partnerships with farmers to enhance supply chain transparency and sustainability, showcasing the origin stories of ingredients [14][33] Long-term Trends (Next Five Years and Beyond) - Consumer focus on environmental toxins will drive the upgrade of "clean labels," with brands needing to disclose ingredient safety [2] - The yogurt and refrigerated dessert market will continue to innovate around precise nutrition, functional scenarios, and sustainable production [2]