Investment Rating - The report assigns an "Accumulate" rating to the company [5]. Core Insights - The company's Q3 revenue reached a historical high of 4.197 billion RMB, representing a year-on-year increase of 27.2% and a quarter-on-quarter increase of 27.5%. However, the net profit attributable to the parent company was 317 million RMB, down 16.4% year-on-year but up 5.7% quarter-on-quarter. Excluding equity incentive expenses, the net profit increased by 4.0% year-on-year and 4.8% quarter-on-quarter [9][10]. - The report highlights the company's strong performance in various business segments, including OEM and proprietary brands, with significant growth in HNB (Heated Not Burned) and vaping products. The company is actively supporting strategic customers in global market expansion, leading to a substantial increase in product shipments [9][10]. - The industry is experiencing an upward trend, with traditional vaping businesses expected to benefit from regulatory changes in Europe and the U.S. The new Glo Hilo product has received positive feedback, and the company is assisting clients in expanding into key markets [9][10]. Financial Summary - The financial summary indicates total revenue projections for 2023 to 2027, with expected revenues of 11.168 billion RMB in 2023, increasing to 19.137 billion RMB by 2027, reflecting a compound annual growth rate (CAGR) of approximately 17% [3][10]. - The gross profit is projected to grow from 4.334 billion RMB in 2023 to 7.845 billion RMB in 2027, while net profit is expected to recover from 1.645 billion RMB in 2023 to 2.541 billion RMB in 2027 [3][10]. - The report also provides a valuation based on a PE ratio of 110.0X for 2025, resulting in a target price of 19.87 HKD, equivalent to approximately 18.28 RMB [9][10].

Core Viewpoint - The report from Guotai Junan indicates that Smoore International (06969) has shown an upward trend in industry prosperity in Q3, leading to an upward revision of profit forecasts for the company, with expected net profits of 1.03 billion, 1.94 billion, and 2.54 billion yuan for 2025-2027, maintaining a "Buy" rating [1] Group 1: Financial Performance - In Q3 2025, the company achieved a record revenue of 4.197 billion yuan, a year-on-year increase of 27.2% and a quarter-on-quarter increase of 27.5% [1] - The net profit attributable to shareholders was 317 million yuan, a year-on-year decrease of 16.4% but a quarter-on-quarter increase of 5.7%; excluding stock incentive expenses, net profit increased by 4.0% year-on-year and 4.8% quarter-on-quarter [1] Group 2: Business Growth - The OEM and proprietary brand revenues both experienced growth on a quarter-on-quarter basis, with significant increases in HNB and vaping businesses [2] - In the HNB segment, the company supported strategic customers in global market expansion, resulting in a substantial increase in product shipments [2] - In the vaping segment, the company assisted more clients in launching new compliant electronic vaping products due to increased regulatory scrutiny in major global markets [2] Group 3: Industry Outlook - The traditional vaping business is expected to benefit from changes in regulatory environments in the US and Europe, with a potential increase in market share under compliant operations [3] - The new Glo Hilo product in the HNB segment has received positive feedback, with the company aiding clients in nationwide product promotion in Japan by September 2025 and plans to expand into more core markets in the second half of 2025 [3] - The company has developed multiple technology platforms to address various user pain points, and collaborative efforts to accelerate commercialization are ongoing, indicating a clear growth path for the business [3]

Core Viewpoint - Smoore International (06969) reported significant revenue growth in Q3 2025, reaching 4.197 billion yuan, a 27.2% year-on-year increase, but faced declining profitability with a net profit of 317 million yuan, down 16.4% year-on-year [1][11] Revenue Performance - The company achieved a record high quarterly revenue, with total revenue for the first three quarters of 2025 at 10.21 billion yuan, up 21.8% year-on-year [1] - Revenue growth was primarily driven by the enterprise client business and proprietary brand business, with overseas markets, particularly Europe and the US, contributing over 97% of revenue [1][5] Profitability Challenges - Despite revenue growth, net profit has declined for four consecutive years, with a net profit margin dropping to 7.92% in the first three quarters of 2025 [1][10] - The gross margin has also decreased from 43.3% in 2022 to 37.3% in the first half of 2025, indicating pressure on profitability [10] Business Segments - The company operates two main business segments: enterprise client business and proprietary brand business, both focusing on overseas markets, especially Europe [5][6] - The enterprise client business generated 2.734 billion yuan in Europe and other countries in the first half of 2025, a 38% increase, accounting for 57.7% of this segment's revenue [5] - The proprietary brand business saw revenue of 1.07 billion yuan in Europe and other countries, a 15.1% increase, contributing 84% of its segment revenue [5] Research and Development - Smoore International has invested heavily in R&D, with total R&D expenditure of 722 million yuan in the first half of 2025, focusing on electronic nicotine delivery systems [7][9] - The company holds a significant number of patents, with 839 new patent applications globally, indicating a strong commitment to innovation [9] Market Outlook - The company has shifted its market strategy post-2022, focusing on overseas expansion to recover from previous declines in revenue [2][11] - Despite challenges in the US and China markets, the company anticipates continued high growth in Europe and other international markets [6][11] Investment Sentiment - Analysts have mixed views on Smoore International, with some predicting revenue growth driven by electronic cigarette sales but cautioning about rising costs and declining net profit [11] - Others remain optimistic about the company's potential for recovery and growth, particularly in the HNB product line [11]