0:00 新雪季已全面"开板"！屏幕前的你，是不是也和我一样，被朋友圈里的滑雪美图刷屏了？总之，这个冬 天刚刚开始，消费很热，玩法很多，冰雪经济更是迈入黄金发展期。近期，在2025国际冬季运动博览会 主论坛上发布的《中国冰雪产业发展研究报告（2025）》显示，今年我国冰雪产业规模将突破万亿元大 关，达10053亿元。这一数字也意味着，冰雪经济正成为我国经济发展的新兴力量。 这一趋势在政策赋能与市场需求的双重驱动下愈发鲜明。也是在近日，吉林省长春市成功获得2027年第 33届世界大学生冬季运动会承办权，相信将为吉林冰雪经济的深化发展注入强劲动力。 如今，"冰雪+"多元业态加速融合，早已突破传统冰雪游玩的单一模式，主打一个沉浸式体验，冰雪运 动与冰雪文旅共同构筑起产业发展的两大主线。我特别关注到，今年吉林、新疆、河北等地的知名滑雪 场，普遍较去年提前半个月开启新雪季；同时，还有越来越多的"00"后"10"后"小孩哥""小孩姐"也加入 到滑雪运动中来。今年以来，包含儿童一对一私教、陪滑等服务的滑雪套餐热度增长显著。 从地域维度来看，冰雪产业的蓬勃发展更打破了地域局限。最直接的体现是，冰雪运动已不再是东北地 域的"专 ...

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan this year, indicating its emergence as a new driving force in the economy [1] - The successful bid for the 2027 Winter Universiade in Changchun is anticipated to provide a strong impetus for the development of the ice and snow economy in Jilin [1] - The integration of "ice and snow+" diverse business models is creating immersive experiences, combining ice and snow sports with cultural tourism as the two main lines of industry development [1] Regional Development - The growth of the ice and snow industry is breaking regional limitations, with ice sports becoming a nationwide consumption trend, as evidenced by over 70% of ice tourism product bookings coming from southern tourists [2] - The post-Winter Olympics era is witnessing a shift in ice and snow consumption from seasonal entertainment to a lifestyle enjoyed by the general public [2] - New policies aimed at enhancing the supply-demand match in consumer goods are expected to further stimulate the ice and snow economy, emphasizing the need for high-quality sports equipment and facilities [2] Industry Structure - Since the 14th Five-Year Plan, China's ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [3] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, leading to the creation of new products and enhancing user experiences [3] - The focus of ice and snow tourism is shifting from hardware competition to a comprehensive service upgrade, emphasizing the importance of customer experience and service quality [3]

央视网消息：第十五届全国运动会香港赛区的篮球、击剑等赛事仍在火热进行，而赛场之外，香港和内地的民间运动也在不断融 合。近年来，随着"北冰南展"，香港也迎来冰雪运动热，大湾区"丝滑"的跨境交通更让跨城冰雪运动成为了新选择。 在北京冬奥会和亚冬会的带动下，香港联合大湾区其他城市新增、改建了多块冰场。任家贝是香港首位参加冬奥会的运动员，二 十多年前，她要跨越数千公里北上学冰，如今她已经在香港开办滑冰学校。家门口的变化她感触深刻："现在香港也有热起来，其实 中国人在短道速滑这个项目是很有潜力的。除了冰场的教学以外，我们还在学校开展一些"轮转冰"的教学，希望能为"北冰南展"出一 份力。" 从过去香港运动员北上练冰，到现在大湾区的青少年南下香港训练。在香港短道速滑运动员朱定文开办的滑冰学校，记者遇到了 来自东莞的学生，跨城学冰，更让运动多了一份收获。 冰雪运动成为香港与内地交融的新载体。来自东北的教练在香港教大湾区的孩子，东北话让大家的交流更多了一份快乐。来自沈 阳的短道速滑运动员明意涵笑着说："我说东北话他们也跟着我学，我们互相的交流还是挺有趣的。比如说你在干啥。"孩子们也笑着 回应："我们都杠杠的！（哈哈哈）" 这是 ...