医美+旅游

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年轻人异地求美 搅动“医美+旅游”蓝海
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-30 23:05
"高考前就和妈妈约好了,把这个手术当作成人礼。" 录取通知书到手没几天,18岁的准大一新生陈曦便和母亲收拾好行李,来到高铁站,目的地是浙江杭 州。 陈曦的手机备忘录里存着两份清单:一份是双眼皮术后护理注意事项,另一份是杭州城市地标打卡攻 略。 也就是说,变美之余顺便在杭州旅游一下便是她这一趟的夏季攻略。 陈曦的故事并非孤例。 高考结束后的暑期,"青春经济"如火如荼,国内医美机构迎来一年中最繁忙的节点。年轻学子们或到北 上广深,或飞赴日韩,将异地求美与旅行观光打包进行,意外地搅动了"医美+旅游"这片新兴蓝海。 "夏日爆改"风起云涌 近日央视新闻报道,在南方医科大学南方医院皮肤科的门诊中,学生患者较平日增长10%到30%,医院 整形美容中心7、8月的手术量月均增加一百多台。 21世纪经济报道记者以求美为名走访北京多家美容整形机构,了解到最近双眼皮、隆鼻、瘦脸针等手术 最受欢迎。暑期来临,相关业务比平时还要增加三成,且连续几年呈递增趋势。 导读:高考结束后的暑期,"青春经济"如火如荼,国内医美机构迎来一年中最繁忙的节点。年轻学子们 或到北上广深,或飞赴日韩,将异地求美与旅行观光打包进行,意外地搅动了"医美+旅游"这 ...
这个夏天,年轻人异地求美火了
21世纪经济报道· 2025-07-30 08:05
Core Viewpoint - The article highlights the booming trend of "medical beauty + tourism" among young students in China, particularly after the college entrance examination, indicating a significant increase in demand for cosmetic procedures during the summer months [3][10][11]. Group 1: Market Trends - The summer period post-exams sees a surge in medical beauty procedures, with reports indicating a 10% to 30% increase in student patients at certain hospitals [5][8]. - Popular procedures among students include double eyelid surgery, rhinoplasty, and facial contouring, with a reported 30% increase in related business during the summer [7][10]. - The trend of students traveling to major cities or abroad for cosmetic procedures is growing, with a notable flow from second and third-tier cities to first-tier cities and international destinations like South Korea and Japan [8][10]. Group 2: Economic Impact - The report from Deloitte indicates that 31% of middle to high-income individuals plan to seek cosmetic procedures abroad in 2024, translating to over 9 million potential outbound medical beauty seekers based on current estimates [10]. - Chengdu is positioning itself as an "international medical beauty capital," with plans to achieve a revenue target of 100 billion yuan by 2025 [16]. Group 3: Consumer Behavior - Young consumers are increasingly calculating the cost-benefit ratio of beauty procedures, often opting for international options due to lower prices and perceived higher quality [9][14]. - Social media plays a significant role in promoting this trend, with platforms like Xiaohongshu and Douyin generating substantial discussions and views on beauty transformations and travel experiences [11]. Group 4: Service and Infrastructure - South Korea offers comprehensive services for medical tourists, including medical visas and bilingual support, enhancing the appeal for Chinese students seeking cosmetic procedures [15]. - Domestic cities are also exploring innovative models that combine tourism and medical beauty, with initiatives to develop unique beauty tourism routes [16]. Group 5: Risks and Challenges - Despite the growing trend, there are significant risks associated with low-cost procedures, including the potential for infections and financial pitfalls from "beauty loans" [18][19]. - Language barriers and lack of regulatory oversight for local guides can lead to miscommunication and unsafe practices in foreign medical settings [20].