事实上，海底捞早已布局个性化赛道，通过外送定制"欢乐宴"服务以及打造"包间店"，提前试水定制化 服务。海底捞欢乐宴是社区运营打造的私人定制火锅业务，针对团建、开工宴、答谢宴、商务宴、婚宴 等重要聚餐场景，提供定制化、个性化用餐体验。海底捞包间店以纯包间形式对外经营，更适合私密性 比较高的商务宴请、家庭聚会、团建聚餐等场景。 海底捞以一线门店为触角，在标准化与差异化间找到平衡点，既守住了品牌温度，又满足了细分市场的 仪式感需求。 餐饮市场迭代升级，消费需求日趋多元化，精细化布局已成为餐饮企业间的共识。近两年，海底捞围绕 火锅核心场景，深入洞察消费者需求，延伸推出更贴近日常、更高频的餐饮消费形态，以满足不同消费 群体的用餐需求，丰富体验。 为了更快、更精准地捕捉顾客需求并提供优质服务，海底捞将更大自主权下放一线门店：在坚守标准化 底线的同时，鼓励差异化经营，真正做到"千店千面"。近日，海底捞全国首家臻选店在北京开业，以粤 式火锅为主，食材主打高品质海鲜与和牛，环境、服务也更加精致。该店共两层，九个独立包间，十余 个大厅餐位，还设有单独的茶室、调酒区。 海底捞臻选店服务员均经过专业礼仪培训，门店主厨、侍酒师、运营团 ...

Group 1 - Anta Sports Products Co., Ltd. reported a low single-digit positive growth in retail sales for its main brand in Q2 2025 compared to the same period in 2024 [1] - FILA brand products achieved a mid-single-digit positive growth in retail sales compared to the same period in 2024 [1] - Other brands (excluding those added after April 1, 2025) saw a significant retail sales growth of 50% to 55% compared to the same period in 2024 [1] Group 2 - In the first half of 2025, Anta brand products recorded a mid-single-digit positive growth in retail sales compared to the same period in 2024 [1] - FILA brand products achieved a high single-digit positive growth in retail sales compared to the same period in 2024 [1] - Other brands experienced a retail sales growth of 60% to 65% compared to the same period in 2024 [1] Group 3 - Anta is diversifying its brand strategy through a "thousand stores, thousand faces" approach, optimizing channel quality and covering various market segments [2] - The company has introduced various types of offline stores to cater to different consumer groups and shopping environments, enhancing its offline channel [2] - Anta's e-commerce business is increasingly contributing to the group's revenue growth, becoming a key growth engine [2] Group 4 - Anta maintains a multi-brand and global strategy, with the outdoor segment contributing to incremental growth [3] - FILA, as the second-largest brand, focuses on high-end sports fashion while investing in functional products and exploring new sports markets [3] - The acquisition of the Wolf Paw brand extends Anta's outdoor product line from high-end to mass market, enhancing competitiveness in the outdoor sports sector [3]