【编者按】 新质生产力加速成长、产业升级步履铿锵、首都功能不断提升⋯⋯"十四五"时期，我们见证了北京高质量发展的坚实步伐。带着超5.2万亿地区 生产总值的底气，这座城市开启了"十五五"的新征程。值此2026北京"两会"之际，我们推出"乘风'十五五' 北京的领与先"系列专题报道，聚焦北京在科技创 新、产业跃升、城市治理、民生改善等各领域的先行探索与引领实践，擘画高质量发展新图景的思路与举措。 走进东四胡同博物馆，传统三进四合院的规整布局徐徐展开。实物陈列、影像资料与场景还原，共同复现出胡同生活的原真风貌。当那些老照片映入眼帘， 熟悉的鸽哨与吆喝声在耳畔响起，王盈的思绪瞬间被拉回二十余年前——那时她正站在胡同里，仰头望着成群的鸽子掠过天空，对远方充满稚嫩的憧憬。 东四胡同博物馆主理人陈天舒介绍，馆内展陈特别注重提炼胡同生活中富有情感共鸣与时代印记的元素，并将其转化为可感知的体验。在声音与影像部分， 博物馆收录了如鸽哨、儿童游戏嬉闹、风筝摇曳之声及游商叫卖等生活音景，这些声响能瞬间唤起参观者对于旧日胡同生活的联想与好奇。 截至2025年8月底，北京共有246座备案博物馆和56座类博物馆，数量居全国城市之首。 其实， ...

Core Insights - Beijing is witnessing a significant transformation in its museum landscape, focusing on quality enhancement and cultural integration to drive economic growth [1][10][12] Group 1: Museum Development - The number of museums in Beijing has reached 246, leading the nation, with a focus on quality improvement alongside quantity [4][12] - The emergence of niche museums, such as the Dongsi Hutong Museum, showcases unique themes and immersive experiences, attracting a diverse audience [5][13] - Museums are evolving from traditional roles to become vital engines for economic development, enhancing consumer engagement and cultural tourism [1][10] Group 2: Commercialization Strategies - Many museums are exploring commercial pathways, including customized tours and educational programs, to generate revenue while maintaining public service [8][9] - The integration of technology and immersive experiences is becoming a key focus for museums, enhancing visitor engagement and satisfaction [7][8] - Cultural IP is increasingly recognized as a crucial element for museums to connect with audiences and sustain operations, shifting from mere exhibition to experiential engagement [9][13] Group 3: Cultural and Economic Impact - The integration of museums with surrounding commercial and tourism sectors is essential for creating sustainable consumption scenarios and enhancing the cultural economy [10][12] - High-quality museums contribute significantly to urban cultural landmarks and economic vitality, driving tourism and creating job opportunities [12] - The development of a comprehensive museum ecosystem is projected to continue, with plans for over 460 museums by 2035, enhancing Beijing's status as a cultural center [12]

近几年，博物馆持续"破圈"走红，成为年轻人的"新宠"。在这场热潮中，博物馆不仅用数字技术赋能展 览，还通过开发文创产品，引领了国潮消费新时尚。 12月16日至17日，2025两岸企业家峰会年会在江苏南京举行。在峰会年会期间举行的现代服务业及文化 创意产业合作推进小组专题论坛暨第七届两岸博物馆IP授权交流论坛上，数字技术赋能文博IP创新、跨 界融合与两岸合作等话题，成为两岸文博专家、文创企业代表热议的焦点。在思想和观点的碰撞与激荡 中，诸多文博IP"出圈"的密码被徐徐"破译"。 山西博物院晋观文创负责人姚香认为，要采用创新的方法或方式唤醒沉睡的文物，让它们拥抱年轻人。 山西博物院采取的策略是，通过成立文创公司，深度挖掘"晋魂"主题并进行现代表达，构建金字塔式的 产品IP矩阵。 在金字塔的最底层是基础性的文创产品，这些产品覆盖了广泛观众的需求。塔身是围绕核心IP进行开 发，呈现系列化的主题产品。顶端则是现象级的爆款，负责引领市场潮流。 "该如何引领时尚呢？"姚香透露，该馆紧密追踪社会文化热点，深度洞察用户的情感需求，并利用灵活 的机制，实现产品的快速落地。比如围绕情感化的设计，打造"治愈型"的爆款产品——2025 ...