近几年，博物馆持续"破圈"走红，成为年轻人的"新宠"。在这场热潮中，博物馆不仅用数字技术赋能展 览，还通过开发文创产品，引领了国潮消费新时尚。 12月16日至17日，2025两岸企业家峰会年会在江苏南京举行。在峰会年会期间举行的现代服务业及文化 创意产业合作推进小组专题论坛暨第七届两岸博物馆IP授权交流论坛上，数字技术赋能文博IP创新、跨 界融合与两岸合作等话题，成为两岸文博专家、文创企业代表热议的焦点。在思想和观点的碰撞与激荡 中，诸多文博IP"出圈"的密码被徐徐"破译"。 山西博物院晋观文创负责人姚香认为，要采用创新的方法或方式唤醒沉睡的文物，让它们拥抱年轻人。 山西博物院采取的策略是，通过成立文创公司，深度挖掘"晋魂"主题并进行现代表达，构建金字塔式的 产品IP矩阵。 在金字塔的最底层是基础性的文创产品，这些产品覆盖了广泛观众的需求。塔身是围绕核心IP进行开 发，呈现系列化的主题产品。顶端则是现象级的爆款，负责引领市场潮流。 "该如何引领时尚呢？"姚香透露，该馆紧密追踪社会文化热点，深度洞察用户的情感需求，并利用灵活 的机制，实现产品的快速落地。比如围绕情感化的设计，打造"治愈型"的爆款产品——2025 ...

Core Insights - Wangwang Group and Beijing Temple of Heaven have launched the "Blessing Big Snow Cake," which has gained significant attention on social media due to its large size of 15 centimeters in diameter and its cultural significance [1] Group 1: Product Launch - The "Blessing Big Snow Cake" is designed to be larger than a person's face, creating a fun experience for consumers [1] - The packaging incorporates classic patterns from the Temple of Heaven's Hall of Prayer for Good Harvests, showcasing the beauty of Chinese architecture [1] Group 2: Cultural Significance - The collaboration merges Wangwang's "Good Luck Culture" with the Temple of Heaven's "Blessing Culture," making it a phenomenon that resonates with cultural themes [1] - The product has sparked a "Blessing Check-in" trend on social media, with many users sharing photos of the cake at the Temple of Heaven [1] Group 3: Company Strategy - Wangwang Group invests over 400 million RMB annually in research and development to continuously create new products [1] - The company aims to integrate Chinese "Wang Culture" into its products and expand its reach globally, fostering a bridge of friendship across the Taiwan Strait [1]

Core Insights - Wangwang Group has launched the "Blessing Big Snow Cake" in collaboration with Beijing Temple of Heaven, featuring a 15cm oversized snow cake that integrates Wangwang's "good luck culture" with the Temple's "blessing culture" [1] - The product has gained significant attention on social media, with users sharing photos of the cake, which is humorously described as "bigger than the face" [1] - Wangwang Group has a historical connection with the Temple of Heaven, as its first commercial advertisement was filmed there, indicating a long-standing partnership [1] Company Strategy - Wangwang Group invests over 400 million RMB annually in research and development to continuously innovate and develop new products [1] - The company aims to blend innovation with Chinese "Wang" culture, aspiring to share this positive cultural message globally [1] - The collaboration with the Temple of Heaven represents a strategic move to rejuvenate traditional culture and appeal to younger consumers through innovative food experiences [1]