Investment Rating - The report maintains a "Buy" rating for the company [8]. Core Views - The company's revenue is under pressure due to business structure adjustments, but profitability is improving. The card and marketing business has seen an increase in profit margins, and the company is expected to maintain steady growth in its main business while enhancing efficiency [2][6]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved revenue of 1.438 billion yuan, a year-on-year decrease of 24.64%. The net profit attributable to the parent company was 256 million yuan, down 9.98% year-on-year. In Q2 2025, revenue was 660 million yuan, down 28.84% year-on-year, with a net profit of 115 million yuan, down 13.70% year-on-year [4][6]. Business Segments - **Gaming**: Revenue for the gaming segment in H1 2025 was 481 million yuan, a decrease of 6.33% year-on-year, accounting for 33.44% of total revenue. The gross margin slightly increased to 96.39% [6]. - **Playing Cards**: The playing card segment generated revenue of 429 million yuan in H1 2025, down 12.72% year-on-year, representing 29.79% of total revenue. The gross margin decreased slightly to 29.93% [6]. - **Digital Marketing**: Revenue from digital marketing was 520 million yuan, down 40.76% year-on-year, making up 36.19% of total revenue, with a gross margin increase to 8.16% [6]. Profitability and Forecast - The company's gross margin improved to 45.10% in Q2 2025, up from 35.68% in Q2 2024 and 44.27% in Q1 2025. The report forecasts net profits of 590 million yuan and 660 million yuan for 2025 and 2026, respectively, corresponding to PE ratios of 20.3 and 18.1 [6][8].

Core Viewpoint - Light Media reported a significant increase in revenue and net profit for the first half of 2025, driven by the success of the film "Nezha 2" [1] Financial Performance - The company achieved an operating revenue of 3.242 billion yuan, representing a year-on-year growth of 143% [1] - The net profit attributable to shareholders reached 2.229 billion yuan, marking a year-on-year increase of 371.55% [1] - Revenue from film and related derivative businesses amounted to 3.1 billion yuan, with a gross margin of 80.03%, an increase of 32.67% compared to the same period last year [1] Box Office Success - "Nezha 2" has accumulated a total box office of 15.912 billion yuan, with total audience attendance reaching 324 million [1] Stock Performance - Despite strong financial results, the company's stock price fell nearly 3% as of 1 PM, attributed to prior stock price increases driven by "Nezha 2" [1] Future Developments - The company is expanding into the gaming and card business, having formed a game company with over 50 team members, and is currently developing its first AAA game [1] - The card business is being developed with tailored operational plans based on different IP characteristics and stages [1]