2024/2025Q1公司收入分别环比增长33.47%/61.66%，节庆效应对业绩拉动效应明显。近年公司在巩固传 统扑克牌优势的基础上，持续加快掼蛋等新品类布局，后续在节庆旺季及新品拓展双重驱动下，看好核 心休闲娱乐板块的阶段性回暖潜力。后续伴随短剧精品化趋势，公司有望凭借稀缺场景的供给能力在行 业上行期中持续受益。根据12月19日收盘价，分别对应18/16/13倍PE，维持"买入"评级。 格隆汇12月23日｜中邮证券研报指出，姚记科技业绩短期承压，短剧基建持续受益行业浪潮。年末至春 节是线下聚会及家庭娱乐旺季，有望带动扑克牌及休闲游戏需求增长。从公司历史数据来看， ...

证券研究报告：传媒 | 公司点评报告 发布时间：2025-12-22 股票投资评级 买入|维持 个股表现 -19% -14% -9% -4% 1% 6% 11% 16% 21% 26% 31% 2024-12 2025-03 2025-05 2025-07 2025-10 2025-12 姚记科技 传媒 资料来源：聚源，中邮证券研究所 公司基本情况 | 最新收盘价（元） | 23.29 | | --- | --- | | 总股本/流通股本（亿股）4.18 / 3.37 | | | 总市值/流通市值（亿元）97 / 79 | | | 52 周内最高/最低价 | 32.61 / 22.58 | | 资产负债率(%) | 30.0% | | 市盈率 | 17.71 | | 第一大股东 | 姚朔斌 | 研究所 分析师:王晓萱 SAC 登记编号:S1340522080005 Email:wangxiaoxuan@cnpsec.com 姚记科技(002605) 业绩短期承压，短剧基建持续受益行业浪潮 ⚫ 事件回顾 2025 年 10 月 27 日，公司发布 2025 年三季报， 2025 前三季度， 公司实现营业收入 2 ...

内容概要：在我国，扑克活动具有悠久的历史及广泛的群众基础，作为典型的低值易耗消费品，扑克牌 在满足大众休闲娱乐需求、促进社交互动方面持续发挥着独特作用，随着我国对文体事业发展的日益重 视，扑克活动得到推广和鼓励，已成为重要的社会体育项目之一，目前，我国已成为全球扑克牌生产与 消费的重要市场，据统计，2022年我国扑克牌行业市场规模达52.71亿元，同比增长12.8%，但近两年， 受娱乐方式迭代、消费场景减少、行业创新不足等诸多因素影响，我国扑克牌消费需求有所萎缩，据统 计，2024年我国扑克牌行业市场规模降至50.09亿元，同比减少2.1%。 相关上市企业：姚记科技（002605） 相关企业：宁波三A集团有限公司、浙江宾王扑克有限公司、上海姚记科技股份有限公司、浙江万盛达 实业有限公司、浙江正点实业有限公司、浙江兄弟印业有限公司、宁波雅宁印刷有限公司、江苏三兔印 刷集团有限公司、广东全美彩印包装有限公司、浙江浪花扑克有限公司、菏泽环宇包装印刷有限公司 关键词：扑克牌行业经营模式、扑克牌发展历程、扑克牌产业链图谱、扑克牌市场规模、扑克牌竞争格 局、扑克牌发展趋势 一、概述 三、发展历程 现代扑克的雏形可追溯至中 ...

Core Viewpoint - 澳达控股 (09929.HK) has announced a significant transaction involving the sale of 1,500,000,000 shares, representing 75% of the total issued shares, for a total cash consideration of HKD 165.0 million, equating to HKD 0.11 per share [1][2]. Group 1 - The seller, SEM Enterprises Limited, along with the guarantor and offeror, Yaoji Capital Limited, has agreed to the sale, with the completion date set for November 26, 2025 [1][2]. - Following the completion of the transaction, the offeror and its concert parties will hold a total of 1,500,000,000 shares, maintaining the 75% ownership of the issued shares [2]. - The offeror is required to make a mandatory unconditional cash offer for all remaining shares at a price of HKD 0.11 per share, which represents a premium of approximately 6.36% over the last closing price of HKD 0.103 [2]. Group 2 - The offeror is a company registered in the British Virgin Islands, wholly owned by Yao Shuo Bin, who is also the sole director [3]. - Yao Shuo Bin is an experienced entrepreneur with educational qualifications from Shanghai University of Science and Technology and the University of Warwick, and he currently serves as the chairman and CEO of Shanghai Yaoji Technology Co., Ltd. [3]. - The company has applied to the Stock Exchange for the resumption of trading of its shares starting from December 4, 2025, at 9:00 AM [4].

Core Viewpoint - The company is facing significant challenges in its performance, with a notable decline in revenue and net profit, while also undergoing management changes. The gaming and digital marketing sectors are under pressure, prompting the company to seek new growth opportunities through short video and short drama initiatives [1][2][3]. Financial Performance - In the third quarter of this year, the company's revenue was 6.7 billion, a year-on-year decrease of 23.95%, and the net profit attributable to the parent company was 1.34 billion, down 3.98% [2]. - For the first three quarters of this year, the total revenue was 21.08 billion, reflecting a 24.42% decline compared to the previous year, with a net profit of 3.9 billion, down 8% [2]. - The company's gaming revenue from 2019 to 2023 was 10.18 billion, 12.14 billion, 12.22 billion, 12.02 billion, and 12.26 billion respectively, indicating a relatively stable performance despite recent challenges [2][3]. Gaming Business Challenges - The gaming sector, particularly the fishing game segment, is facing intense competition and a saturation of user traffic, which could hinder user retention if product iterations are insufficient [3]. - The company has launched new games like "Fishing New Era" but is still primarily reliant on its fishing game series, which may limit its growth potential [3]. Digital Marketing Sector - The digital marketing business has experienced unstable gross margins, with figures from 2020 to 2024 showing 9.56%, 6.92%, 4.74%, 5.46%, and 7.76% respectively [4]. - The company’s bargaining power is perceived to be weak due to a fixed customer structure primarily consisting of large companies, compounded by increased competition in the digital marketing space [4]. New Growth Initiatives - The company is exploring new growth avenues through short video and short drama production, leveraging its experience in digital marketing to create a full industry chain ecosystem [6][7]. - The Shanghai International Short Video Center, established in late 2020, focuses on short video and short drama production, with over 200 indoor scenes completed [6]. Management Changes - Following the resignation of Liang Meifeng, the company appointed Ji Wenjun as a non-independent director, indicating a shift in management amidst ongoing performance challenges [1][2].

Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Views - The company reported Q3 2025 results with revenue of 670 million yuan, a year-on-year decline of 23.95% but a quarter-on-quarter increase of 1.62%. The net profit attributable to shareholders was 134 million yuan, down 3.98% year-on-year but up 16.73% quarter-on-quarter. The non-recurring net profit was 126 million yuan, down 8.05% year-on-year but up 10.06% quarter-on-quarter [2][4][11] - The decline in revenue is attributed to adjustments in the digital marketing business, while the overall profit margin improved due to the optimization of the poker and marketing businesses, alongside a reduction in game launches [2][11] - The company is actively expanding into high-growth areas such as card games and micro-short dramas, focusing on enhancing the quality and efficiency of its core business [2][11] Summary by Sections Financial Performance - In Q3 2025, the company achieved revenue of 670 million yuan, reflecting a year-on-year decrease of 23.95% and a quarter-on-quarter increase of 1.62%. The net profit attributable to shareholders was 134 million yuan, down 3.98% year-on-year but up 16.73% quarter-on-quarter. The non-recurring net profit was 126 million yuan, down 8.05% year-on-year but up 10.06% quarter-on-quarter [2][4][11] Business Adjustments - The revenue decline is primarily due to ongoing adjustments in the digital marketing business. However, there was a slight recovery in revenue quarter-on-quarter. The poker and marketing business optimization, combined with reduced game launches, contributed to an overall improvement in profit margins [2][11] Strategic Initiatives - The company is making significant investments in high-growth sectors such as card games and micro-short dramas. The construction of a production base for poker is progressing, which is expected to alleviate capacity constraints and expand market share. The company is also focusing on enhancing its competitive edge in casual gaming and exploring opportunities in the card game sector [11]

Core Viewpoint - Yaoji Technology is facing significant challenges, including a decline in performance and a recent change in top management, which may impact its future strategic direction and operational efficiency [1][3][6]. Management Changes - Liang Meifeng, the former CFO and Vice President, resigned for personal reasons, and her position will be taken over by Ji Wenjun, a certified public accountant with a background in Ernst & Young [1][2]. - This marks the third change in the board and senior management within a year, indicating potential instability in leadership [1][2]. Financial Performance - For the first three quarters of 2025, Yaoji Technology reported a revenue of 2.108 billion yuan, a year-on-year decrease of 24.42%, and a net profit of 410 million yuan, down 7.51% [3]. - All three main business segments experienced revenue declines: poker business down 12.72%, gaming business down 6.33%, and internet marketing down 40.76% [3][4]. Structural Challenges - The company faces structural challenges in its core business, with the internet marketing segment contributing the highest revenue (36.19%) but having a low gross margin of 8.16% [5]. - The gaming segment, despite a high gross margin of 96.39%, is seeing a decline in revenue, contrasting with the overall growth in the domestic gaming market [5]. - The poker business, a traditional revenue source, also saw a decline in revenue and gross margin [5]. Shareholder Actions - The controlling shareholder, Yao Shoubin, announced plans to reduce holdings by up to 12.524 million shares, representing 3% of the total share capital, citing personal financial needs [6][7]. - Prior to this reduction, the Yao family collectively held 49.63% of the company's shares, indicating a significant influence on corporate governance [7]. Future Outlook - The new CFO, Ji Wenjun, faces the challenge of improving profitability, particularly in the low-margin internet marketing segment [7]. - Investors are advised to closely monitor the upcoming quarterly report for specific data and assess the new management's ability to drive business transformation and reverse the declining performance trend [7].

Core Viewpoint - The article emphasizes that economic growth is driven by continuous innovation and the replacement of outdated practices, a concept recognized by the 2025 Nobel Prize in Economics, termed "creative destruction" [5][8][19]. Group 1: Innovation and Economic Growth - The article discusses how historical advancements, such as the steam engine, electricity, and digital cameras, have led to the obsolescence of previous technologies [5][6][7]. - It highlights that the emergence of AI is currently leading to the disappearance of certain professions, indicating a cycle of development that involves a "gentle reckoning" [9][10]. Group 2: Survival Strategies for Individuals - The article outlines three survival rules derived from the Nobel Prize conclusions: - First, individuals should learn to "command tools" rather than just "execute tasks," focusing on leveraging AI to amplify results [13][14]. - Second, it is crucial to "master change" rather than merely adapt to it, as those who drive change ask "is there a better way?" [15][16]. - Third, instead of seeking stable jobs, individuals should identify skills that are hard to replace, focusing on integration and transferability abilities [17][18]. Group 3: Broader Implications of Innovation - The article concludes that innovation is not solely the responsibility of nations or corporations but is essential for individuals to improve their lives [19][20].

Investment Rating - The investment rating for the company is "Buy" and is maintained [1] Core Insights - The company is experiencing a phase of performance pressure, particularly in its digital marketing and gaming segments, but is strategically enhancing its short video center layout to drive future growth [4][5] - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue at 1.438 billion yuan, down 24.64% year-on-year, and net profit at 256 million yuan, down 9.98% year-on-year [4] - The gaming business showed a reduced decline, with revenue of 481 million yuan, down 6.33% year-on-year, while the digital marketing segment faced a more severe drop of 40.76% [5] - The company is expected to benefit from the upcoming peak season for marketing and the growing demand for short dramas, which could lead to a recovery in its digital marketing business [7] Financial Performance Summary - The latest closing price of the company's stock is 27.77 yuan, with a total market capitalization of 11.6 billion yuan [3] - The company’s comprehensive gross margin improved to 44.65%, up 7.88 percentage points year-on-year, primarily due to a decrease in the proportion of low-margin digital marketing business [6] - The company forecasts revenues of 3.4 billion yuan for 2025, with a gradual increase to 3.9 billion yuan by 2027, and net profits expected to rise from 547 million yuan in 2025 to 742 million yuan in 2027 [8][11]

Macro and Strategy - The bond market is experiencing a downward trend, influenced by expectations and emotions, with a focus on upcoming economic data and Federal Reserve meetings [8][9] - Domestic GDP growth rate for July was approximately 4.3%, a decline of 0.9 percentage points from June, with construction and industrial sectors being the main drags [8][9] Banking Industry - In the first half of 2025, listed banks reported total operating income of CNY 2.92 trillion, a year-on-year increase of 1.0%, and net profit attributable to shareholders of CNY 1.10 trillion, up 0.8% [9][10] - The overall net interest margin decreased by 14 basis points to 1.41%, with expectations of continued narrowing due to weak credit demand and LPR adjustments [10][11] - Asset quality pressure is slightly increasing, particularly in the retail sector, with a non-performing loan ratio of 1.16% remaining stable [20][21] Internet Industry - The Hong Kong internet sector is currently undervalued globally, with the Hang Seng Tech Index PE-TTM at 21.94x, indicating a recovery in valuations [12][13] - AI-driven performance is significantly enhancing revenue and profit for major internet companies, with Tencent's advertising growth at 20% and Alibaba Cloud's growth accelerating to 26% [14][15] Insurance Industry - In the first half of 2025, listed insurance companies saw a 4.9% year-on-year increase in net profit, driven by fluctuations in bond and equity markets [15][16] - The insurance service revenue for five major listed insurers reached CNY 831.52 billion, a 3.5% increase year-on-year, with a notable rise in the proportion of floating-type products [16][17] Company-Specific Insights - **CITIC Bank (601998.SH)**: Reported a slight decrease in revenue to CNY 105.76 billion, with a net profit increase of 2.78% [19][20] - **Zhongshan Public Utilities (000685.SZ)**: Achieved a net profit growth of 29.6% in the first half of 2025, driven by investment income [22][23] - **Wheaton Resources (01208.HK)**: Experienced a significant net profit increase of 1511% in the first half of 2025, benefiting from rising precious metal prices and improved production efficiency [25][26] - **Huace Film & TV (300133.SZ)**: Reported a revenue increase of 114.94% and a net profit increase of 65.05% in the first half of 2025, driven by strong performance in TV production [28][29] - **Yaoji Technology (002605.SZ)**: Faced a revenue decline of 24.64% in the first half of 2025, primarily due to fluctuations in digital marketing and card game businesses [31][32] - **Zhiou Technology (301376.SZ)**: Achieved revenue growth of 8.7% and net profit growth of 11.0% in the first half of 2025, supported by supply chain optimization [34][35]