Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Views - The company reported Q3 2025 results with revenue of 670 million yuan, a year-on-year decline of 23.95% but a quarter-on-quarter increase of 1.62%. The net profit attributable to shareholders was 134 million yuan, down 3.98% year-on-year but up 16.73% quarter-on-quarter. The non-recurring net profit was 126 million yuan, down 8.05% year-on-year but up 10.06% quarter-on-quarter [2][4][11] - The decline in revenue is attributed to adjustments in the digital marketing business, while the overall profit margin improved due to the optimization of the poker and marketing businesses, alongside a reduction in game launches [2][11] - The company is actively expanding into high-growth areas such as card games and micro-short dramas, focusing on enhancing the quality and efficiency of its core business [2][11] Summary by Sections Financial Performance - In Q3 2025, the company achieved revenue of 670 million yuan, reflecting a year-on-year decrease of 23.95% and a quarter-on-quarter increase of 1.62%. The net profit attributable to shareholders was 134 million yuan, down 3.98% year-on-year but up 16.73% quarter-on-quarter. The non-recurring net profit was 126 million yuan, down 8.05% year-on-year but up 10.06% quarter-on-quarter [2][4][11] Business Adjustments - The revenue decline is primarily due to ongoing adjustments in the digital marketing business. However, there was a slight recovery in revenue quarter-on-quarter. The poker and marketing business optimization, combined with reduced game launches, contributed to an overall improvement in profit margins [2][11] Strategic Initiatives - The company is making significant investments in high-growth sectors such as card games and micro-short dramas. The construction of a production base for poker is progressing, which is expected to alleviate capacity constraints and expand market share. The company is also focusing on enhancing its competitive edge in casual gaming and exploring opportunities in the card game sector [11]

Core Viewpoint - Yaoji Technology is facing significant challenges, including a decline in performance and a recent change in top management, which may impact its future strategic direction and operational efficiency [1][3][6]. Management Changes - Liang Meifeng, the former CFO and Vice President, resigned for personal reasons, and her position will be taken over by Ji Wenjun, a certified public accountant with a background in Ernst & Young [1][2]. - This marks the third change in the board and senior management within a year, indicating potential instability in leadership [1][2]. Financial Performance - For the first three quarters of 2025, Yaoji Technology reported a revenue of 2.108 billion yuan, a year-on-year decrease of 24.42%, and a net profit of 410 million yuan, down 7.51% [3]. - All three main business segments experienced revenue declines: poker business down 12.72%, gaming business down 6.33%, and internet marketing down 40.76% [3][4]. Structural Challenges - The company faces structural challenges in its core business, with the internet marketing segment contributing the highest revenue (36.19%) but having a low gross margin of 8.16% [5]. - The gaming segment, despite a high gross margin of 96.39%, is seeing a decline in revenue, contrasting with the overall growth in the domestic gaming market [5]. - The poker business, a traditional revenue source, also saw a decline in revenue and gross margin [5]. Shareholder Actions - The controlling shareholder, Yao Shoubin, announced plans to reduce holdings by up to 12.524 million shares, representing 3% of the total share capital, citing personal financial needs [6][7]. - Prior to this reduction, the Yao family collectively held 49.63% of the company's shares, indicating a significant influence on corporate governance [7]. Future Outlook - The new CFO, Ji Wenjun, faces the challenge of improving profitability, particularly in the low-margin internet marketing segment [7]. - Investors are advised to closely monitor the upcoming quarterly report for specific data and assess the new management's ability to drive business transformation and reverse the declining performance trend [7].

Investment Rating - The investment rating for the company is "Buy" and is maintained [1] Core Insights - The company is experiencing a phase of performance pressure, particularly in its digital marketing and gaming segments, but is strategically enhancing its short video center layout to drive future growth [4][5] - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue at 1.438 billion yuan, down 24.64% year-on-year, and net profit at 256 million yuan, down 9.98% year-on-year [4] - The gaming business showed a reduced decline, with revenue of 481 million yuan, down 6.33% year-on-year, while the digital marketing segment faced a more severe drop of 40.76% [5] - The company is expected to benefit from the upcoming peak season for marketing and the growing demand for short dramas, which could lead to a recovery in its digital marketing business [7] Financial Performance Summary - The latest closing price of the company's stock is 27.77 yuan, with a total market capitalization of 11.6 billion yuan [3] - The company’s comprehensive gross margin improved to 44.65%, up 7.88 percentage points year-on-year, primarily due to a decrease in the proportion of low-margin digital marketing business [6] - The company forecasts revenues of 3.4 billion yuan for 2025, with a gradual increase to 3.9 billion yuan by 2027, and net profits expected to rise from 547 million yuan in 2025 to 742 million yuan in 2027 [8][11]

Investment Rating - The report maintains a "Buy" rating for the company [8]. Core Views - The company's revenue is under pressure due to business structure adjustments, but profitability is improving. The card and marketing business has seen an increase in profit margins, and the company is expected to maintain steady growth in its main business while enhancing efficiency [2][6]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved revenue of 1.438 billion yuan, a year-on-year decrease of 24.64%. The net profit attributable to the parent company was 256 million yuan, down 9.98% year-on-year. In Q2 2025, revenue was 660 million yuan, down 28.84% year-on-year, with a net profit of 115 million yuan, down 13.70% year-on-year [4][6]. Business Segments - **Gaming**: Revenue for the gaming segment in H1 2025 was 481 million yuan, a decrease of 6.33% year-on-year, accounting for 33.44% of total revenue. The gross margin slightly increased to 96.39% [6]. - **Playing Cards**: The playing card segment generated revenue of 429 million yuan in H1 2025, down 12.72% year-on-year, representing 29.79% of total revenue. The gross margin decreased slightly to 29.93% [6]. - **Digital Marketing**: Revenue from digital marketing was 520 million yuan, down 40.76% year-on-year, making up 36.19% of total revenue, with a gross margin increase to 8.16% [6]. Profitability and Forecast - The company's gross margin improved to 45.10% in Q2 2025, up from 35.68% in Q2 2024 and 44.27% in Q1 2025. The report forecasts net profits of 590 million yuan and 660 million yuan for 2025 and 2026, respectively, corresponding to PE ratios of 20.3 and 18.1 [6][8].

Group 1 - The core business of the company includes mobile game operations and the design, production, and sales of various playing cards, with digital marketing contributing the highest revenue share at 34.91% and playing cards at 33.07% [3] - Since its listing in 2011, the company has achieved a cumulative net profit growth of 643.01%, reaching 539 million yuan in the latest fiscal year 2024, with no annual losses recorded over the 14 years [3] - Revenue has shown volatility, with a peak of 2.562 billion yuan in 2020 and a decline of 24.04% in 2024, resulting in revenue of 3.271 billion yuan [3] Group 2 - The company's market value has increased by 2.29 times since its listing, peaking at 19.845 billion yuan on June 19, 2023, with a stock price of 48.2 yuan [5] - As of August 4, 2023, the stock price dropped to 26.53 yuan, leading to a market value of 11.08 billion yuan, representing a decrease of 8.766 billion yuan and a market value evaporation of 44.17% from its peak [5]

Core Viewpoint - Yaoji Technology, known as "the first poker stock," is facing a share reduction by its controlling shareholder, which may indicate liquidity needs and could impact investor sentiment [1][2]. Group 1: Shareholder Actions - The controlling shareholder, Yao Shuaobin, and four other associated parties plan to reduce their holdings by up to 12.52 million shares, representing 3% of the total share capital [1]. - The reduction will occur through both centralized bidding and block trading, with a maximum of 1% and 2% of the total share capital being sold through these methods, respectively [1]. - As of the announcement, Yao Shuaobin and associated parties hold 206.9 million shares, accounting for 49.63% of the total share capital [2]. Group 2: Financial Performance - Yaoji Technology's revenue has seen significant growth from 980 million yuan in 2018 to 4.307 billion yuan in 2023, but there was a notable decline in revenue in 2023 [3]. - The company's revenue for 2024 is reported at 3.271 billion yuan, a decrease of over 1 billion yuan, representing a year-on-year decline of 24.04% [3]. - The decline in revenue is attributed to all three main business segments, with digital marketing experiencing the most significant drop of 40.25% [3]. Group 3: Profitability Trends - The net profit of Yaoji Technology peaked at 1.093 billion yuan in 2020 but has been on a downward trend since, with net profits of 547 million yuan in 2021 and 349 million yuan in 2022 [4]. - In 2023, the net profit slightly rebounded to 539 million yuan, but it still represented a year-on-year decrease of 4.17% [4]. - The first quarter of the current year shows continued declines in both revenue and net profit, with revenue at 779 million yuan, down 20.67%, and net profit at 141 million yuan, down 6.70% [4].

Core Viewpoint - The company reported a significant decline in revenue for 2024, with total revenue of 3.271 billion (down 24.04% year-on-year) and a net profit of 539 million (down 4.17% year-on-year) [1] Group 1: Business Performance - The poker business remained stable, while overseas gaming business showed strong performance; however, revenue decline was attributed to reduced income from digital marketing and gaming segments [2] - In 2024, gaming business revenue was 1.015 billion (down 17.20% year-on-year), accounting for 31.04% of total revenue, with domestic gaming revenue declining due to high 2023 base and product cycle factors [2] - The overseas gaming business saw revenue and profit growth, with the subsidiary Dayu Competition achieving revenue of 140 million (up 10.07% year-on-year) and net profit of 5.95 million (returning to profit) [2] - The poker business generated revenue of 1.082 billion (down 0.75% year-on-year), benefiting from sales structure adjustments and improved high-margin poker sales, with a gross margin increase of 3.84 percentage points to 30.40% [2] Group 2: Digital Marketing and Cost Management - Digital marketing revenue for 2024 was 1.142 billion (down 40.25% year-on-year), with a gross margin increase of 2.31 percentage points to 7.76% [3] - The company improved profit margins in Q4 2024, with a gross margin of 75.85% (up from 51.26% in Q3 2024) due to a decrease in low-margin advertising business and improved gross margins [4] - Sales expenses in Q4 2024 decreased by 48% to 50 million, while R&D expenses decreased by 13% to 60 million, indicating effective cost management [4] Group 3: Future Outlook - The company is expected to expand poker production capacity, addressing capacity bottlenecks and increasing market share [4] - The casual gaming segment is performing well, with overseas gaming business showing competitive advantages; prior investments in R&D and marketing are anticipated to yield profits in the future [4] - Strategic investment in Shanghai Luda aims to participate in card development and operations, with expectations for continued growth in the card business [4] - Profit forecasts for 2025 and 2026 are 600 million and 670 million respectively, with corresponding PE ratios of 17.9 and 16.1, maintaining a buy rating [4]