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县乡消费“焕新”记 一日游变深度游
Yang Shi Xin Wen· 2025-06-22 06:25
Group 1 - The core viewpoint of the article highlights the growth of county and rural consumption, which has increased by 5.4% year-on-year in the first five months of this year, outpacing urban consumption growth by 0.6 percentage points [1] - The integration of cultural tourism elements such as ancient architecture revitalization, intangible cultural heritage experiences, and cutting-edge technology is driving a new wave of consumption in rural areas [1][9] - The tourist reception in Nanjing County's Tulou has exceeded 2.64 million visitors from January to May, with ticket revenue increasing by 8.6% year-on-year [3][9] Group 2 - The introduction of new experiential activities, such as laser projections and hands-on workshops in rural areas, is attracting significant tourist interest and enhancing local economies [3][5] - The establishment of a large astronomical telescope in Jinjiang Town, Hunan, has drawn many visitors, transforming day trips into extended stays and boosting nighttime consumption [5][7] - The rise of rural sports events, such as "Village Super" and "Village BA," is creating new business opportunities and increasing foot traffic in small villages [9][11] Group 3 - The development of dedicated travel routes and consumption lines, such as the custom barbecue line in Zhengzhou, is facilitating easier access to rural attractions and enhancing consumer choices [21][23] - The opening of over 140 specialized routes in Henan has served approximately 3.6 million travelers, indicating a strong demand for cross-regional consumption [23][25] - The overall retail sales in tourism consulting, transportation services, and recreational services have maintained double-digit growth in the first five months of this year, reflecting a vibrant consumption market [27]
抓住县乡消费大机遇
Xin Hua Ri Bao· 2025-04-16 21:54
□ 袁媛 零售新业态和消费新场景,正在江苏县乡市场流行。原本略显"土气"的县城老街,咖啡飘着现磨香气, 菜场改造后成为网红打卡地,零售巨头纷纷开设新店……变化背后,蕴藏着县乡消费的大机遇。 我国县域常住人口近7.5亿,市场容量和消费潜力巨大。近年来,国内消费市场加速"下沉",县乡消费 持续"向上"。去年,全国乡村消费增速比城镇快0.9个百分点;在江苏,这一数字更是高达3.4个百分 点。县乡市场销售增速持续高于城镇,成为拉动消费增长的新引擎。抓住这股势头,就能为发展添把 火,给百姓增实惠。 县乡消费的崛起,是消费需求和消费主体双重变化的结果。一方面,消费结构加速提档升级,需求日趋 多样化。过去,县乡居民围着柴米油盐转,现在也开始讲究喝杯好咖啡,舍得给宠物买进口粮。数据显 示,咖啡、鲜花、丽人、宠物这4种消费业态在县乡茁壮成长,县乡消费正从生存型转向发展型,从"重 产品"转向"重品牌"。另一方面,县乡新兴消费主体崛起,回流青年消费活跃。麦可思2024年就业蓝皮 书显示,2023届本科生、高职生县域就业比分别为27%、29%,较2019届分别提高6个、7个百分点。26 岁至35岁的"回流青年"成为引爆县乡消费的主力 ...