Core Viewpoint - The automotive industry faces significant challenges in after-sales service, particularly regarding the high costs of maintenance and repairs for fuel vehicles, leading to consumer anxiety about ownership costs [2][4][11]. Group 1: After-sales Challenges - The average maintenance cost for traditional vehicles in 2022 was 2,570 yuan, with repair costs for engines and transmissions ranging from 5,000 to 15,000 yuan [4][11]. - The "zero transparency" in parts pricing and difficulties in obtaining original parts from third-party repair shops contribute to consumer anxiety about vehicle maintenance [4][11]. - The average vehicle ownership period in China is about 6-8 years, meaning that over half of the vehicle's lifespan is spent without warranty coverage, increasing the financial burden on consumers [4][11]. Group 2: Innovative Solutions - FAW-Volkswagen is addressing these consumer pain points by launching a "lifetime warranty" policy for its fuel SUVs, which includes unlimited mileage and time coverage for core systems like engines and transmissions [5][9]. - The policy also includes lifetime warranty coverage for original parts replaced during accident repairs, addressing concerns about depreciation after repairs [6][9]. - The nationwide warranty system, supported by nearly 1,000 authorized dealers, allows for seamless service across the country [7][9]. Group 3: Consumer Benefits - The lifetime warranty policy can save consumers 20%-30% in potential maintenance costs over the vehicle's lifecycle, significantly reducing financial risks associated with repairs [11][13]. - The policy enhances vehicle resale value, as vehicles maintained at authorized service centers have a 2%-3% higher resale rate compared to those serviced at roadside shops [15]. - FAW-Volkswagen's commitment to quality and service is reflected in its extensive dealer network and experienced service teams, ensuring reliable support for consumers [21]. Group 4: Quality Assurance - FAW-Volkswagen's confidence in its products stems from rigorous testing and high manufacturing standards, including extensive road tests and advanced production techniques [17][18]. - The company employs a high level of automation in its manufacturing processes, ensuring consistent quality and reliability in its vehicles [18][21]. - The emphasis on quality assurance and customer service aims to transform the automotive purchase experience, providing consumers with peace of mind and trust in their vehicles [21].

Core Viewpoint - FAW-Volkswagen's introduction of the "Double Lifetime Warranty" policy signifies a fundamental shift in the competitive logic of the Chinese automotive industry, emphasizing quality and service over price wars and technology battles [1][2][10] Group 1: Policy and Market Position - The "Double Lifetime Warranty" includes lifetime coverage for both the vehicle and original parts, breaking industry norms and elevating customer service commitments [1][2] - This policy reflects FAW-Volkswagen's confidence in German engineering and serves as a sincere response to Chinese consumers [2][10] - The company aims to redefine competition by focusing on quality and service, moving away from price competition [2][9] Group 2: Quality Assurance and Manufacturing Standards - FAW-Volkswagen's commitment to quality is demonstrated through rigorous testing and high manufacturing standards, including a 193,000 km road test equivalent to circling the equator 48 times [3][5] - The production process involves advanced technologies such as a 8100-ton press operating at 18 cycles per minute, achieving micron-level precision [3][4] - The company employs over 1,200 robots in its manufacturing process, achieving an 85% automation rate in welding, which enhances structural integrity [3][4] Group 3: Service Network and Customer Commitment - FAW-Volkswagen has a vast service network with 890 authorized dealers across China, ensuring comprehensive customer support [8] - The "Double Lifetime Warranty" is designed to save customers between 10,000 to 50,000 yuan in maintenance costs over 15 years, with additional benefits for regular service [9][10] - The company emphasizes a long-term commitment to customer service, with a focus on transparency and standardized processes [8][9] Group 4: Innovation and Local Adaptation - FAW-Volkswagen is shifting from a global coordination strategy to a locally driven approach, enhancing its R&D capabilities to meet the fast-evolving Chinese market [7] - The introduction of the ID. AURA electric concept car and the "Comfort Smart Cabin" showcases the company's focus on local innovation and user-centric design [7] - The company plans to launch 10 new models by 2026, including 5 electric vehicles, as part of its strategy to adapt to market demands [7] Group 5: Long-term Vision and Industry Impact - FAW-Volkswagen's commitment to quality and service is seen as a pathway for China to transition from a "big automotive country" to a "strong automotive country" [10] - The company's approach serves as a model for the industry, advocating for a focus on quality over short-term gains [10] - The leadership emphasizes that maintaining quality standards is essential for long-term customer trust and industry sustainability [10]