Core Viewpoint - FAW-Volkswagen has demonstrated strong sales performance in June, with a total vehicle sales of 160,110 units, marking a year-on-year increase of 15.1%, indicating a recovery in the fuel vehicle market and a solid competitive position in the industry [1][14]. Sales Performance - In June, the Volkswagen brand delivered 87,048 units, a significant year-on-year increase of 12.5%, leading the joint venture segment and contributing to the recovery of the fuel vehicle market [1]. - Audi brand sales reached 61,010 units, reflecting a year-on-year growth of 15.7%, while the Jetta brand saw a remarkable increase of 33.4% with 12,052 units sold [1]. Product Strategy - FAW-Volkswagen has launched several new models to strengthen its competitive edge, including the all-new Tayron L, which features innovations in intelligent driving, safety, and design, catering to customer demands for both driving pleasure and comfort [3]. - The Audi Q6 Le-tron, introduced in May, is a flagship model based on the PPE luxury electric platform, showcasing advanced technology for high-net-worth customers [3]. - The Jetta VA7, launched earlier in the year, addresses family customers' needs for safety, space, and cost-effectiveness [3]. Strategic Initiatives - The company is advancing its "oil-electric hybrid coexistence" strategy, focusing on a multi-technology approach that includes fuel, hybrid, and pure electric vehicles to meet diverse customer needs [5]. - A new CMP platform concept car, ID.AURA, was unveiled, designed specifically for the Chinese market, enhancing personalized and efficient electric mobility experiences [5][13]. Customer Service Enhancements - FAW-Volkswagen is focusing on service differentiation amidst intense competition, launching a marketing transformation to enhance customer experience throughout their lifecycle [6][8]. - The company has expanded its sales service network, aiming to exceed 1,000 dealerships by the end of the year, ensuring broader market coverage [8]. - Audi has introduced "卓·悦服务Plus" to upgrade customer experience, while Volkswagen has revamped its service brand to include comprehensive customer rights and benefits [8]. Employee Engagement - FAW-Volkswagen has been recognized as a "China Outstanding Employer" for the 16th consecutive time, emphasizing the importance of employee satisfaction as a foundation for customer satisfaction [10]. Future Outlook - The company is set to introduce 11 new models tailored for the Chinese market starting in 2026, with a goal of launching over 20 new models by 2030 under its hybrid strategy [13]. - FAW-Volkswagen is collaborating with the China Automotive Technology and Research Center to enhance safety standards and promote high-quality development in the automotive industry [13][14].

6月5日，一汽-大众探岳家族第100万辆整车下线仪式在天津分公司举行。自2018年家族首款车型上市以来，一汽-大众探岳家族持续书写属于自己 的"岳"级传奇，上市不足一年销量破10万辆，2019年首夺合资SUV销冠并跻身"月销两万辆俱乐部"。过去7年，经准把脉市场需求，商品矩阵迭代扩容，使 得探岳家族始终在激烈的市场竞争中保持强大竞争力，实现了从0到100万辆的跨越。 2018年10月，探岳作为一汽-大众首款高端中型SUV正式上市。凭借德系工艺与精准市场定位，仅用2个月销量便突破1万辆，上市不足一年累计销量突 破10万辆。这一速度远超同级竞品，展现出强大的市场号召力。 2019年9月，探岳以21,334辆的销量成绩超越途观L，首次登顶合资SUV销量冠军。这一突破打破了途观L长期垄断的局面，标志着探岳正式跻身主流合 资SUV头部阵营。同月，探岳正式跻身"两万辆俱乐部"，此后，探岳长期稳居这一梯队，最高月销量2.7万辆，成为当时最年轻的销冠。 2020年，探岳全年销量达17.94万辆，夺得中型SUV年度销量冠军，稳居高端中型SUV市场第一梯队。 在100万辆整车下线仪式上，同步推出了多重选装方案，涵盖探岳众享款33 ...

六日展期，入场观众达390000人次，现场订单逾12500台，成交额突破22亿元……5月19日，2025第二十 四届青岛国际车展于青岛国际会展中心（崂山区）胜利闭幕！本届展会不仅有人形机器人、机器狗、飞 行器等新科技，还有百万网红现场助阵，6万平方米的超大展出面积，在以旧换新，厂家促销，区市消 费券等利好加持下，汽车消费提振显著。 百余车企近千台车集团化参展 "青岛国际车展"彰显品牌认可 以"向上而行 智领未来"为主题，2025第二十四届青岛国际车展启用青岛国际会展中心五大室内展厅及 部分室外展区，室内展览面积60000平方米，吸引全球90余汽车品牌参展，展示车型近千台，其中新能 源汽车展示规模超六成。 比亚迪（002594）集团以近万平方米超大展示规模亮相，集结比亚迪海洋网、比亚迪王朝网、仰望、腾 势、方程豹全品牌阵容，并于室外设置"比亚迪智能化街区"，动静态展示品牌科技实力。 长城汽车（601633）、长安汽车以千平方米展台亮相，并发布最新品牌车型。吉利汽车、奇瑞汽车、鸿 蒙智行……多家车企以超大展示规模集团化亮相，不仅是变局下的战略调整，更是对青岛国际车展的品 牌认可。 为行业发展贡献新智慧 "嘉路博" ...

Core Insights - The 2025 Qingdao International Auto Show, themed "Moving Upward, Leading the Future," showcases over 90 global automotive brands and nearly 1,000 models, with more than 60% being new energy vehicles, reflecting the industry's shift towards electrification and smart technology [1][3][9] Industry Trends - The integration of new energy and smart technology is reshaping product forms, consumption patterns, and industry structures, with significant representation from brands like BYD, NIO, and XPeng, marking a notable increase in the scale of new energy vehicle displays [3][4] - The event features 24 press conferences on the opening day, highlighting new models and strategic releases from various brands, indicating a competitive landscape focused on innovation and market presence [3][4] Technological Innovations - The exhibition emphasizes smart technology not only in vehicles but also through AI robots and interactive experiences, enhancing visitor engagement and showcasing advancements in automotive technology [7][9] - Major automakers, including BMW, Mercedes-Benz, and Volkswagen, present multiple electric and hybrid models equipped with advanced driver assistance systems, reflecting the industry's commitment to innovation [5][9] Policy and Market Dynamics - Qingdao's "old-for-new" vehicle replacement policy, combined with first-time car purchase subsidies, has stimulated significant automotive consumption, with reported figures of approximately 5.213 billion yuan in sales and 35,700 vehicles traded in under the program [10] - The ongoing exemption of purchase tax for new energy vehicles until December 31, 2025, further incentivizes consumer adoption, with additional discounts leading to comprehensive savings exceeding 40,000 yuan for certain models [10] Regional Impact - The Qingdao International Auto Show serves as a critical engine for regional consumption and a reflection of China's automotive market transformation, driven by local policy initiatives and national strategic frameworks [9][10] - The event reinforces Qingdao's status as one of China's top five auto shows, showcasing the city's innovative capabilities in artificial intelligence and its role in the automotive industry's evolution [9][11]

"买车容易养车难"——这句老话，道出用户对售后成本的深层焦虑。2025年，一汽-大众以"双终身"质保政策破局，承诺"整车+备件终身质保"，直击用户痛 点。不过，消费者最关心的问题仍是：终身质保是否真能省钱？保值率如何提升？下面我们详细拆解权益，揭开"双终身"背后的真实价值。 近期，一汽-大众将"整车终身质保+原装备件终身质保"的双重保障从"试点"到全系燃油SUV普惠，从旗舰车型快速扩展至全系燃油SUV。其中，揽境、揽巡 政策期限截止到12月31日；全新探岳、探岳众享款、全新探岳L、全新探岳X、全新探歌截止到6月30日，质保覆盖发动机、变速箱、底盘等十大核心系统， 不受年限与里程限制，且提供全国联保服务。 无套路、高透明，用车成本直降 政策背后是对用户痛点的精准回应。车主面临保养成本高、维修担忧大、车辆贬值快等难题，而一汽-大众的"双终身" 政策直击用户要害。 一汽-大众将保养周期延长至1年/1万公里，频次降半。以主流换车周期8年计算，用户预计自费7次保养。更关键的是，其推出6次保养7折套餐，以探岳为例 单次保养仅需470元，原厂服务质保成本与后市场持平。 一汽-大众还推出老友升值计划，若中途置换新车，数千元补 ...

以"向上而行 智领未来"为主题，2025第二十四届青岛国际车展启用青岛国际会展中心五大室内展厅及 部分室外展区，室内展览面积6万平方米，吸引全球90余个汽车品牌参展，展示车型近千台，其中新能 源汽车展示规模超六成。 展会规模持续提升，26场发布会发布新车29款 首日，26场品牌新闻发布会隆重举行，发布品牌新车29款。其中包括比亚迪（002594） 汉L、方程豹钛 3、示界06、一汽-大众全新探岳L、别克陆尚、上汽大众途昂 PRO、全新智己L6、阿维塔06、深蓝 S09、广汽传祺向往M8乾崑版、东风日产N7……29款品牌新车从青岛出发，完成在顶级汽车展会的北 方首发。此外，仰望U7、蔚来新ES6&EC6、领克900、长安马自达EZ-60等众多热门车型也于现场亮 相。 人形AI智能机器人现场互动、机器狗消防巡检、小鹏飞行器首秀、网红车模亮相……5月14日，2025第 二十四届青岛国际汽车工业展览会于青岛国际会展中心（崂山区）盛大启幕。本次展会启用室内展览面 积6万平方米，吸引全球90余个汽车品牌参展，展示车型近千台，其中新能源汽车展示规模超六成，展 会首日发布新车20余款。 品牌规模引领北方，新能源汽车展示规模超 ...

冲压环节，一汽-大众引入六序成型工艺与8100吨大吨位压机，每3.3秒就能生产一个精密度达微米级别的冲压件，确保产品的统一性。与此同时，全系车型 采用的0.7mm以上级电镀锌钢板，具有较强的耐腐蚀性、结构稳定性，确保车辆后期使用国产中不生锈。 焊装车间，依托德国MQB A2平台，1268台机器人达成85%自动化率，激光焊接强度比普通点焊高30%，关键部位使用1000MPa以上热成型钢，增强车身刚 性。 一汽-大众的底气何来？ 德系精工铸造 四大核心工艺铸就匠心品质 在一汽-大众看来，敢打出产品终身质保口号的底气，来源于企业34年间所积累的硬核实力和企业对产品品质、服务品质的绝对自信。更凭借生产制造环节 的四大核心工艺，让用户享受到平等、优质的产品体验。 今年3月，一汽-大众曾推出揽境、揽巡终身质保政策，深受用户好评。在当前汽车市场竞争如此激烈的背景下，依旧坚持以客户为中心的长期主义和利他主 义。 前不久，一汽-大众再度推出新政策，截至12月31日在一汽-大众大众品牌授权经销商处购买揽境、揽巡，可享受整车终身质保；截至6月30日在一汽-大众大 众品牌授权经销商处购买全新探岳、探岳众享款、全新探岳L、全新探岳义、 ...

在车圈里，老司机都记得"买车容易养车难"这句话。作为大件、耐用消费品，车辆在家庭的平均生命周期往往长达十年之久，然而汽车的机械部件随着年 限、里程的增长，需要不断投入资金和精力去维护。 "双终身"质保燃油车售后困局的破局者 面对用户痛点问题，一汽-大众在2025年4月推出全系燃油SUV"双终身"质保政策： 整车终身质保。不限年限、不限里程，覆盖发动机、变速箱、底盘等核心系统。即使行驶30万公里后，仍可享受免费维修。 原装备件终身质保。事故维修更换的原厂配件同样纳入终身质保范围，解决"修一次贬一次"的痛点。 全国联保体系。依托全国近千家授权经销商网络，实现"一地购车、全国无忧"。 燃油车售后困局维修成本的"五指大山" 汽车售后配件价格高昂，已是行业里公认的事实。2024年中保研汽车技术研究院发布的汽车零整比体系指标研究成果显示，汽车零整比100指数为 367.39%，与保险赔付相关的常用配件负担100指数为19.47，2016-2022年，我国汽车常用配件负担指数和汽车零整比指数整体呈上升趋势。 目前，国内的传统质保政策普遍为"3年10万公里"，中国汽车流通协会2023年的数据显示，国人平均换车周期约6-8年， ...

Core Viewpoint - China FAW Group is positioning itself as a leader in the digital transformation of traditional industries, emphasizing the importance of digitalization for high-quality development in the automotive sector [1][7]. Digital Transformation Initiatives - China FAW has initiated a series of challenging explorations in digital transformation, viewing it as essential for high-quality development [1]. - The company has developed the "FAW·Qixing Cloud Workbench" and the automotive industry's first enterprise-level intelligent agent, OpenMind, to create a digital ecosystem [2][3]. - The digital economy's core industries account for approximately 10% of China's GDP, highlighting the strategic importance of digitalization in global competition [2]. Operational Efficiency and Cost Control - China FAW has achieved significant operational improvements, including the elimination of over 2,000 redundant approval nodes and an automation rate of over 50% in approvals, resulting in a threefold increase in business response speed [3]. - Manufacturing costs have been significantly reduced, and sales conversion rates have increased by 42% [3]. Product Innovation and Market Performance - In the first quarter, China FAW sold 762,000 vehicles, a year-on-year increase of 2.5%, and produced 776,000 vehicles, up 4.8% [5]. - The company launched several new models, including the Hongqi brand's Tian Gong 08 and Tian Gong 05, and the Jiefang brand's new JH6 model [4]. Talent Development - China FAW has established training programs and over 70 digital courses, certifying more than 6,500 technical professionals to enhance employee digital literacy [5]. Collaborative Ecosystem - China FAW is fostering collaboration with over 80 partners, conducting more than 300 training sessions across various industries to promote digital transformation [6]. - A strategic cooperation memorandum was signed with Digital China to explore innovations in digital transformation and smart connected vehicles [6].

Core Viewpoint - The introduction of the "Double Lifetime" warranty policy by FAW-Volkswagen aims to enhance customer trust and loyalty by providing comprehensive coverage for both original equipment parts and entire vehicles, marking a significant shift in the automotive industry towards customer-centric service [1][11]. Group 1: Warranty Policy Details - The "Double Lifetime" warranty includes lifetime coverage for original equipment parts starting from March 1, 2025, for all Volkswagen brand models purchased from authorized dealers [3][6]. - The lifetime warranty for vehicles applies to FAW-Volkswagen's fuel SUV models, beginning March 21, 2025, for specific models like the "Langjing" and "Langxun," and will expand to all fuel SUV models by May 15, 2025 [3][6]. - Compared to competitors, FAW-Volkswagen's warranty is not limited by mileage and covers a broader range of scenarios, including insurance claims, which enhances customer protection [6]. Group 2: Cost Savings and Value - Customers can save between 10,000 to 50,000 yuan on maintenance costs over 15 years due to the vehicle lifetime warranty, and an additional 3,000 to 15,000 yuan from the lifetime warranty on original equipment parts [6]. - The "Double Lifetime" warranty is expected to improve vehicle resale value by approximately 2% for customers who consistently maintain their vehicles at authorized service centers [6]. Group 3: Commitment to Quality and Service - FAW-Volkswagen emphasizes its commitment to product quality and service, leveraging nearly 90 years of automotive experience and a deep understanding of the Chinese market to differentiate itself from competitors [7][9]. - The company employs advanced manufacturing techniques, including 100% automation in painting and assembly processes, ensuring high standards of quality and durability [9]. - FAW-Volkswagen's service standards are globally synchronized, with a significant portion of its service team having over ten years of experience, reflecting a strong commitment to customer service [9]. Group 4: Industry Positioning - The "Double Lifetime" warranty is a strategic response to the industry's trend of price competition, positioning FAW-Volkswagen as a leader in high-quality development and long-term value [11]. - This initiative showcases the brand's confidence in its product quality and its dedication to a customer-centric service philosophy, reinforcing its role in the evolving automotive landscape [11].