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“双终身”真能省心又保值?一汽
"买车容易养车难"——这句老话,道出用户对售后成本的深层焦虑。2025年,一汽-大众以"双终身"质保政策破局,承诺"整车+备件终身质保",直击用户痛 点。不过,消费者最关心的问题仍是:终身质保是否真能省钱?保值率如何提升?下面我们详细拆解权益,揭开"双终身"背后的真实价值。 近期,一汽-大众将"整车终身质保+原装备件终身质保"的双重保障从"试点"到全系燃油SUV普惠,从旗舰车型快速扩展至全系燃油SUV。其中,揽境、揽巡 政策期限截止到12月31日;全新探岳、探岳众享款、全新探岳L、全新探岳X、全新探歌截止到6月30日,质保覆盖发动机、变速箱、底盘等十大核心系统, 不受年限与里程限制,且提供全国联保服务。 无套路、高透明,用车成本直降 政策背后是对用户痛点的精准回应。车主面临保养成本高、维修担忧大、车辆贬值快等难题,而一汽-大众的"双终身" 政策直击用户要害。 一汽-大众将保养周期延长至1年/1万公里,频次降半。以主流换车周期8年计算,用户预计自费7次保养。更关键的是,其推出6次保养7折套餐,以探岳为例 单次保养仅需470元,原厂服务质保成本与后市场持平。 一汽-大众还推出老友升值计划,若中途置换新车,数千元补 ...
全系燃油SUV“双终身”质保 一汽
冲压环节,一汽-大众引入六序成型工艺与8100吨大吨位压机,每3.3秒就能生产一个精密度达微米级别的冲压件,确保产品的统一性。与此同时,全系车型 采用的0.7mm以上级电镀锌钢板,具有较强的耐腐蚀性、结构稳定性,确保车辆后期使用国产中不生锈。 焊装车间,依托德国MQB A2平台,1268台机器人达成85%自动化率,激光焊接强度比普通点焊高30%,关键部位使用1000MPa以上热成型钢,增强车身刚 性。 一汽-大众的底气何来? 德系精工铸造 四大核心工艺铸就匠心品质 在一汽-大众看来,敢打出产品终身质保口号的底气,来源于企业34年间所积累的硬核实力和企业对产品品质、服务品质的绝对自信。更凭借生产制造环节 的四大核心工艺,让用户享受到平等、优质的产品体验。 今年3月,一汽-大众曾推出揽境、揽巡终身质保政策,深受用户好评。在当前汽车市场竞争如此激烈的背景下,依旧坚持以客户为中心的长期主义和利他主 义。 前不久,一汽-大众再度推出新政策,截至12月31日在一汽-大众大众品牌授权经销商处购买揽境、揽巡,可享受整车终身质保;截至6月30日在一汽-大众大 众品牌授权经销商处购买全新探岳、探岳众享款、全新探岳L、全新探岳义、 ...
“双终身质保”一汽-大众如何重塑品质标杆
在车圈里,老司机都记得"买车容易养车难"这句话。作为大件、耐用消费品,车辆在家庭的平均生命周期往往长达十年之久,然而汽车的机械部件随着年 限、里程的增长,需要不断投入资金和精力去维护。 "双终身"质保燃油车售后困局的破局者 面对用户痛点问题,一汽-大众在2025年4月推出全系燃油SUV"双终身"质保政策: 整车终身质保。不限年限、不限里程,覆盖发动机、变速箱、底盘等核心系统。即使行驶30万公里后,仍可享受免费维修。 原装备件终身质保。事故维修更换的原厂配件同样纳入终身质保范围,解决"修一次贬一次"的痛点。 全国联保体系。依托全国近千家授权经销商网络,实现"一地购车、全国无忧"。 燃油车售后困局维修成本的"五指大山" 汽车售后配件价格高昂,已是行业里公认的事实。2024年中保研汽车技术研究院发布的汽车零整比体系指标研究成果显示,汽车零整比100指数为 367.39%,与保险赔付相关的常用配件负担100指数为19.47,2016-2022年,我国汽车常用配件负担指数和汽车零整比指数整体呈上升趋势。 目前,国内的传统质保政策普遍为"3年10万公里",中国汽车流通协会2023年的数据显示,国人平均换车周期约6-8年, ...
“内卷”喧嚣不绝于耳,一汽-大众以“双终身”彰显品牌定力
Core Viewpoint - The introduction of the "Double Lifetime" warranty policy by FAW-Volkswagen aims to enhance customer trust and loyalty by providing comprehensive coverage for both original equipment parts and entire vehicles, marking a significant shift in the automotive industry towards customer-centric service [1][11]. Group 1: Warranty Policy Details - The "Double Lifetime" warranty includes lifetime coverage for original equipment parts starting from March 1, 2025, for all Volkswagen brand models purchased from authorized dealers [3][6]. - The lifetime warranty for vehicles applies to FAW-Volkswagen's fuel SUV models, beginning March 21, 2025, for specific models like the "Langjing" and "Langxun," and will expand to all fuel SUV models by May 15, 2025 [3][6]. - Compared to competitors, FAW-Volkswagen's warranty is not limited by mileage and covers a broader range of scenarios, including insurance claims, which enhances customer protection [6]. Group 2: Cost Savings and Value - Customers can save between 10,000 to 50,000 yuan on maintenance costs over 15 years due to the vehicle lifetime warranty, and an additional 3,000 to 15,000 yuan from the lifetime warranty on original equipment parts [6]. - The "Double Lifetime" warranty is expected to improve vehicle resale value by approximately 2% for customers who consistently maintain their vehicles at authorized service centers [6]. Group 3: Commitment to Quality and Service - FAW-Volkswagen emphasizes its commitment to product quality and service, leveraging nearly 90 years of automotive experience and a deep understanding of the Chinese market to differentiate itself from competitors [7][9]. - The company employs advanced manufacturing techniques, including 100% automation in painting and assembly processes, ensuring high standards of quality and durability [9]. - FAW-Volkswagen's service standards are globally synchronized, with a significant portion of its service team having over ten years of experience, reflecting a strong commitment to customer service [9]. Group 4: Industry Positioning - The "Double Lifetime" warranty is a strategic response to the industry's trend of price competition, positioning FAW-Volkswagen as a leader in high-quality development and long-term value [11]. - This initiative showcases the brand's confidence in its product quality and its dedication to a customer-centric service philosophy, reinforcing its role in the evolving automotive landscape [11].