2025年，大众品牌坚定践行"油电混共进全智"战略，持续深耕燃油车市场，主力车型矩阵全面发力，构 筑起稳固的市场竞争力。 轿车领域，"A+级轿车标杆"速腾家族全年销售251918辆，稳居A+级燃油轿车细分市场第一。9月焕新上 市的全新一代速腾L，以"德、智、体、美"全面进阶的产品实力，上市首月即带动家族销量环比劲增 86%，助力速腾家族市场份额创下历史新高，续写了"国民家轿"的传奇篇章。 中高级轿车领航者迈腾家族，全年销售215861辆，同比劲增21.2%，凭借迈腾3000万辆甄选款与2026款 迈腾的协同发力，以领先的智能配置与纯正德系基因，在中高级轿车领域稳健领跑。A级两厢车传奇高 尔夫全年销量35269辆，凭借数字化升级与纯粹驾趣，捍卫了细分市场冠军地位，持续成为更多年轻客 户的首选座驾。 SUV阵营表现同样强劲。高端中型SUV探岳家族全年销量187142辆，同比增长9.8%。全新探岳L的重磅 上市为家族注入强劲动能，其搭载的领先智能科技与升级动力总成，持续巩固了其在高端中型燃油SUV 市场的地位。与此同时，全面焕新的6座/7座家庭旗舰SUV全新揽境，与硬核大五座揽巡组成的旗舰 SUV家族，充分满足了中 ...

2026年1月1日，一汽-大众发布全年业绩，全年整车销量超1,587,065辆，再次蝉联合资车企销量与燃油车销量"双 冠军"，其燃油车市场份额逆势同比增长0.9个百分点，创下历史新高。作为集团的核心支柱，大众品牌全年交付 整车902,066辆，其燃油车市场份额同比提升0.6个百分点，稳居国内燃油车市场第一阵营，在行业变革之年交出了 一份聚焦主业、提质增效的高质量答卷。 主力车型矩阵发力，细分市场稳固领跑 2025年，大众品牌主力车型在各细分市场持续展现强大竞争力，构筑起稳固的基本盘。 中高级轿车领航者迈腾家族，全年销售215,861辆，同比劲增21.2%，凭借迈腾3000万辆甄选款与2026款迈腾的协 同发力，以领先的智能配置与纯正德系基因，在中高级轿车领域稳健领跑。A级两厢车传奇高尔夫全年销量35,269 辆，凭借数字化升级与纯粹驾趣，捍卫了细分市场冠军地位，助推品牌在高端细分市场占比稳步提升。 SUV阵营表现同样强劲。高端中型SUV探岳家族全年销量187,142辆，同比增长9.8%。全新探岳L的重磅上市为家 族注入强劲动能，其搭载的领先智能科技与升级动力总成，持续巩固了在高端中型燃油SUV市场的地位。与此 ...

Core Insights - The new generation of the Sagitar L, launched in September, features significant upgrades in technology and interior design, attracting more customers and improving sales performance [1][3] - The domestic fuel vehicle market is showing signs of recovery, with traditional fuel vehicle sales reaching 11.14 million units from January to October 2025, a year-on-year increase of 0.6% [1][3] - The automotive industry is shifting focus from powertrain competition to intelligent driving experiences, with both fuel and electric vehicles expected to develop in parallel [3][6] Sales Performance - The new Sagitar L achieved sales of approximately 33,200 units in its first month, representing an 86% month-on-month increase and capturing 50.6% of the A+ class fuel sedan market [5][6] - In October, traditional fuel vehicle sales were about 1.197 million units, with a month-on-month growth of 0.4% [5][10] Market Trends - New energy vehicles (NEVs) accounted for 51.6% of total new car sales in October, indicating strong growth while still showing that fuel vehicles maintain a significant market presence [5][10] - The global automotive market is witnessing a trend towards intelligent driving technologies, with suppliers like Bosch emphasizing that smart features should not be limited to electric vehicles [6][11] Export Dynamics - From January to October, China's NEV exports surpassed 2 million units for the first time, reaching 2.014 million units, a year-on-year increase of 90.4% [11][12] - Overall automotive exports from China reached 5.616 million units during the same period, reflecting a 15.7% year-on-year growth [11][12] Industry Outlook - The automotive market is expected to exceed 34 million units in sales for the year 2025, driven by policies promoting consumption and the continued growth of NEVs [14][15] - The automotive industry is advised to optimize and clarify policies to stabilize market expectations and support steady industry operations in the coming year [14][15]

Core Insights - The new generation of the Volkswagen Sagitar L, launched in September, features significant upgrades in smart technology, enhancing its appeal to consumers [1] - The domestic fuel vehicle market is showing signs of recovery, with traditional fuel vehicle sales reaching 11.14 million units from January to October 2025, a year-on-year increase of 0.6% [1][2] - The automotive industry is shifting focus from "powertrain competition" to "smart experience competition," with both fuel and electric vehicles expected to develop in parallel on the smart technology front [2][3] Industry Trends - The sales of fuel vehicles are rebounding, with a notable increase in consumer interest and sales promotions contributing to this trend [1][5] - In October, new energy vehicles accounted for 51.6% of total new car sales, indicating strong growth in this segment while fuel vehicles still maintain a significant market share [2] - The automotive market is experiencing a positive development trend, with production and sales reaching record highs for the month of October [6][7] Company Strategies - Many automakers are adopting a dual approach of developing both fuel and electric vehicles, with a focus on smart technology upgrades for fuel vehicles [3][4] - Volkswagen's strategy includes a three-step plan for the intelligent upgrade of fuel vehicles, aiming to achieve advanced driver assistance capabilities [3] - Bosch is actively supporting the smart upgrade of fuel vehicles, emphasizing that intelligence should not be limited by the type of powertrain [4] Sales Performance - The new generation Sagitar achieved sales of approximately 33,200 units in its first month, capturing 50.6% of the A+ class fuel sedan market [3] - In the first ten months of 2025, China's automotive production and sales reached 27.69 million units, with year-on-year growth of 13.2% and 12.4%, respectively [5][6] - The export of new energy vehicles surpassed 2 million units for the first time, contributing significantly to overall automotive export growth [6]

Core Insights - The new generation of the Sagitar L, launched in September, features significant upgrades in intelligence and technology, attracting more customers and improving sales performance [1][3] - The domestic fuel vehicle market is showing signs of recovery, with traditional fuel vehicle sales reaching 11.14 million units from January to October 2025, a year-on-year increase of 0.6% [1][3] - The global automotive market is shifting focus from "powertrain competition" to "intelligent experience competition," with both fuel and electric vehicles expected to develop in parallel on the smart technology front [3][5] Sales Performance - The new Sagitar L achieved sales of approximately 33,200 units in its first month, representing an 86% month-on-month increase and capturing 50.6% of the A+ class fuel sedan market [4] - In October, traditional fuel vehicle sales were about 1.197 million units, with a month-on-month growth of 0.4% [4] Market Trends - The market for fuel vehicles is experiencing a price decline at the terminal level, which is contributing to the recovery in sales [3] - The share of new energy vehicles (NEVs) in total vehicle sales exceeded 50% for the first time in October, indicating strong growth in the NEV sector while fuel vehicles still maintain a significant market presence [4][12] Industry Strategy - Many automakers are adopting a "dual development" strategy for fuel and electric vehicles, focusing on the intelligent upgrade of fuel vehicles as a consensus in the industry [4][5] - Bosch's mid-level intelligent driving system is being adapted for fuel vehicles, with plans for mass production delivery to several automakers by October 2023 [7][5] Export Performance - From January to October, China's NEV exports surpassed 2 million units for the first time, reaching 2.014 million units, a year-on-year increase of 90.4% [13] - In October, total vehicle exports from China reached 666,000 units, with a year-on-year growth of 22.9% [13][15] Future Outlook - The automotive industry is expected to exceed 34 million units in sales for the full year of 2025, driven by policies promoting consumption and the transition to NEVs [16]

Core Insights - FAW-Volkswagen has achieved a significant milestone by producing its 30 millionth vehicle, becoming the first passenger car manufacturer in China to reach this achievement, reflecting its leadership in the industry [1][2][12] - The company has evolved from a single brand with one model to a comprehensive portfolio that includes three brands (Volkswagen, Audi, and Jetta) and 33 models, showcasing its commitment to technological advancement and quality [1][2] Historical Development - Established in 1991, FAW-Volkswagen was the first modern passenger car manufacturer in China, introducing international technology and management practices to the domestic market [2][4] - Over 34 years, the company has expanded its manufacturing capabilities across five major bases in China, transitioning from a single model to a diversified product range that covers various market segments [2][4] Economic Impact - FAW-Volkswagen has significantly contributed to the automotive industry by creating over 500,000 jobs in the supply chain and paying more than 730 billion yuan in taxes [4] - The company has engaged over 1,900 upstream suppliers and 1,500 downstream dealers, demonstrating its extensive influence on the automotive ecosystem [4] Technological Advancements - The company has transitioned from technology importation to independent innovation, establishing rigorous research and development standards that have led to successful models like the Jetta [5][7] - FAW-Volkswagen is actively developing core technologies for electric and intelligent vehicles, including a new SOA electronic architecture and hybrid engines, positioning itself for future market leadership [8][10] Future Strategy - Starting in 2026, FAW-Volkswagen plans to launch 11 new models tailored for the Chinese market, including six electric vehicles, indicating a strong commitment to electrification [10] - The company aims to enhance its international presence, with its first batch of vehicles set to enter the Middle Eastern market, marking a significant step in its global expansion strategy [12]

Core Viewpoint - The Chinese automotive market continues to show positive growth, with production and sales increasing by 12.7% and 10.9% respectively in the first five months of the year, despite ongoing price competition revealing underlying issues in the industry [2] Group 1: Industry Trends - The China Automotive Industry Association reported that from January to May, the production and sales of automobiles reached 12.826 million and 12.748 million units respectively, indicating a strong market performance [2] - The ongoing price competition has prompted industry leaders to call for a reduction in "involution" among companies, encouraging a shift towards value-added services rather than price cuts [2] - Several automakers have begun implementing policies to counteract price competition by offering lifetime warranty services, aiming to enhance customer value and service rather than engaging in price wars [2][3][4] Group 2: Company Initiatives - GAC Toyota has introduced a lifetime warranty for its entire lineup, covering key components such as the engine and transmission, valued at approximately 8,000 yuan [2] - FAW-Volkswagen has also launched a lifetime warranty policy for its flagship SUVs, covering major systems without mileage or time limits, and has seen a significant increase in orders for its models [3] - Li Auto has rolled out a "lifetime warranty relay plan" for its Li ONE owners, allowing for the transfer of warranty benefits to new vehicle purchases [4] Group 3: Consumer Perception and Challenges - While lifetime warranties are seen as beneficial for both companies and consumers, there are concerns regarding the stringent conditions attached, such as requiring maintenance at authorized dealerships [8][9] - Some consumers have reported discrepancies between the advertised lifetime warranty and the actual coverage, leading to dissatisfaction and perceptions of misleading marketing [9][10] - The automotive industry is facing challenges in effectively implementing customer-centric policies, with many companies struggling to transition from traditional pricing models to value-based pricing [10]

Core Viewpoint - The introduction of the "Double Lifetime Warranty" policy by FAW-Volkswagen aims to address consumer concerns regarding high maintenance costs, repair worries, and rapid vehicle depreciation, providing comprehensive coverage for both the vehicle and original parts [1][3][15] Group 1: Policy Details - FAW-Volkswagen has expanded its "Double Lifetime Warranty" from a pilot program to cover all fuel SUVs, including flagship models, with warranties on key systems such as the engine, transmission, and chassis, without limitations on time or mileage [1][3] - The warranty period for certain models extends until June 30, 2025, while others are covered until December 31, 2025 [1] - The maintenance cycle has been extended to 1 year or 10,000 kilometers, effectively halving the frequency of required maintenance [3] Group 2: Cost Reduction and Value - The introduction of a 6-time maintenance package at a 30% discount allows for a single maintenance cost of only 470 yuan for models like the Tayron, making the original service warranty cost comparable to the aftermarket [3][4] - The "Old Friend Appreciation Plan" offers subsidies for customers who trade in their vehicles, offsetting maintenance costs and promoting the idea that "the more you maintain, the more you save" [4] Group 3: Service Quality and Network - FAW-Volkswagen emphasizes a high standard of service quality, with nearly 18,000 service personnel, 40% of whom have over 10 years of experience, ensuring professional and reliable technical support [6][13] - The company has established a comprehensive service network with nearly 900 dealerships, providing nationwide support and ensuring consistent service quality across different regions [6][8] Group 4: Customer-Centric Approach - The "Heartfelt Journey 2.0" service brand upgrade introduces 15 customer benefits, extending care from maintenance to the entire vehicle ownership cycle, including free vehicle inspections and 24-hour roadside assistance [8][10] - FAW-Volkswagen's commitment to transparency in service costs and maintenance history is evident through public maintenance records and clear communication of parts sourcing [10][11] Group 5: Quality Assurance - The foundation of the "Double Lifetime Warranty" is supported by a low average failure rate, attributed to FAW-Volkswagen's rigorous manufacturing processes and testing systems, ensuring vehicle reliability [13][15] - The company employs advanced manufacturing techniques and conducts extensive testing under extreme conditions to validate vehicle performance and durability [13]

Core Viewpoint - The "Double Lifetime" warranty policy by FAW-Volkswagen aims to eliminate user concerns regarding the entire lifecycle of vehicles, offering a significant advantage over the common "3 years or 100,000 kilometers" warranty by extending it to a lifetime coverage [2][9]. Group 1: Warranty Policy Features - The warranty covers all ten core systems of the vehicle, including the engine, transmission, and chassis, with lifetime coverage applicable to all FAW-Volkswagen models, including both fuel and electric vehicles [2]. - The policy has no hidden conditions, specifying "no limit on years, no limit on mileage, and nationwide support," applicable to non-commercial vehicles, first owners, and those who maintain regular servicing at authorized dealers without any binding consumption or harsh terms [2]. - A network of nearly 900 authorized dealers provides standardized services, addressing the issue of "difficulties in maintenance across regions" [2]. Group 2: Cost Transparency and Maintenance - For example, the average vehicle replacement cycle is calculated at 8 years, with the first maintenance free; users only need to pay for 7 maintenance services, and with a 30% discount package for 6 services, the cost per service is reduced to 470 yuan, comparable to chain repair shops [4]. - FAW-Volkswagen emphasizes transparent service costs to ensure users experience "worry-free vehicle usage" [4]. Group 3: Quality Assurance and Testing - The commitment to a "lifetime warranty" stems from FAW-Volkswagen's absolute confidence in quality, with German engineering integrated throughout the entire process from stamping to assembly and testing [4][6]. - The stamping process utilizes six-stage forming and an 8100-ton press, with all models using galvanized steel plates thicker than 0.7mm, enhancing corrosion resistance; the welding process relies on the German MQBA2 platform with over 85% automation [4]. - Each vehicle undergoes extensive testing, including 1.93 million kilometers of road testing and 45 weeks of durability testing, validated in extreme conditions ranging from -40°C to 60°C [4]. Group 4: Industry Impact and Competitive Dynamics - The "Double Lifetime" policy not only upgrades user rights but also reshapes industry competition, raising service standards across the sector [7]. - This initiative may trigger a chain reaction, prompting more automakers to adopt "lifetime warranties," shifting competition from price to service and reliability, thereby compelling the entire supply chain to enhance technical standards and service quality [7]. - Following the policy announcement, market response has been enthusiastic, with many users transitioning from skepticism to acceptance, leading to a notable increase in sales of the entire fuel SUV lineup, particularly models like the Tayron family, Horizon, and Tourer [9].

Core Viewpoint - FAW-Volkswagen has introduced a lifetime warranty policy for certain vehicle models, reflecting its commitment to customer-centric long-termism and altruism in a competitive automotive market [1][10]. Group 1: Warranty Policy - The new policy allows customers to enjoy a lifetime warranty on the vehicles purchased from authorized dealers until December 31 for the models of "Langjing" and "Langxun," and until June 30 for the new "Tayron" series [1]. - This initiative demonstrates FAW-Volkswagen's confidence in product reliability and quality [1][3]. Group 2: Manufacturing Excellence - FAW-Volkswagen's confidence in offering a lifetime warranty stems from 34 years of accumulated strength and commitment to product and service quality [3]. - The company employs advanced manufacturing techniques, including a six-stage forming process and a large 8100-ton press, ensuring precision in stamping parts [3]. - The welding workshop utilizes the German MQB A2 platform with 1268 robots achieving an 85% automation rate, enhancing the strength of welds by 30% compared to standard spot welding [5]. Group 3: Rigorous Testing Standards - Each vehicle undergoes extensive testing, including high-temperature, high-altitude, and high-cold conditions, as well as over 100,000 door opening and closing tests to ensure component safety and reliability [5][7]. - The vehicles are subjected to a total of 1,930,000 km of high-intensity road testing across various conditions to validate durability [7]. Group 4: Service and Brand Development - FAW-Volkswagen emphasizes a shift in mindset from "users" to "customers" and from "products" to "goods," aiming to provide comprehensive value chain services [8]. - The company has launched the "Craftsmanship Service" initiative and the "Heart Journey 2.0" action plan to enhance service quality throughout the vehicle lifecycle [10]. - FAW-Volkswagen has received the China Automotive Golden Wrench Award 18 times, gaining the trust of over 20 million users [11].