Core Viewpoint - The Chinese automotive market continues to show positive growth, with production and sales increasing by 12.7% and 10.9% respectively in the first five months of the year, despite ongoing price competition revealing underlying issues in the industry [2] Group 1: Industry Trends - The China Automotive Industry Association reported that from January to May, the production and sales of automobiles reached 12.826 million and 12.748 million units respectively, indicating a strong market performance [2] - The ongoing price competition has prompted industry leaders to call for a reduction in "involution" among companies, encouraging a shift towards value-added services rather than price cuts [2] - Several automakers have begun implementing policies to counteract price competition by offering lifetime warranty services, aiming to enhance customer value and service rather than engaging in price wars [2][3][4] Group 2: Company Initiatives - GAC Toyota has introduced a lifetime warranty for its entire lineup, covering key components such as the engine and transmission, valued at approximately 8,000 yuan [2] - FAW-Volkswagen has also launched a lifetime warranty policy for its flagship SUVs, covering major systems without mileage or time limits, and has seen a significant increase in orders for its models [3] - Li Auto has rolled out a "lifetime warranty relay plan" for its Li ONE owners, allowing for the transfer of warranty benefits to new vehicle purchases [4] Group 3: Consumer Perception and Challenges - While lifetime warranties are seen as beneficial for both companies and consumers, there are concerns regarding the stringent conditions attached, such as requiring maintenance at authorized dealerships [8][9] - Some consumers have reported discrepancies between the advertised lifetime warranty and the actual coverage, leading to dissatisfaction and perceptions of misleading marketing [9][10] - The automotive industry is facing challenges in effectively implementing customer-centric policies, with many companies struggling to transition from traditional pricing models to value-based pricing [10]

"买车容易养车难"——这句老话，道出用户对售后成本的深层焦虑。2025年，一汽-大众以"双终身"质保政策破局，承诺"整车+备件终身质保"，直击用户痛 点。不过，消费者最关心的问题仍是：终身质保是否真能省钱？保值率如何提升？下面我们详细拆解权益，揭开"双终身"背后的真实价值。 近期，一汽-大众将"整车终身质保+原装备件终身质保"的双重保障从"试点"到全系燃油SUV普惠，从旗舰车型快速扩展至全系燃油SUV。其中，揽境、揽巡 政策期限截止到12月31日；全新探岳、探岳众享款、全新探岳L、全新探岳X、全新探歌截止到6月30日，质保覆盖发动机、变速箱、底盘等十大核心系统， 不受年限与里程限制，且提供全国联保服务。 无套路、高透明，用车成本直降 政策背后是对用户痛点的精准回应。车主面临保养成本高、维修担忧大、车辆贬值快等难题，而一汽-大众的"双终身" 政策直击用户要害。 一汽-大众将保养周期延长至1年/1万公里，频次降半。以主流换车周期8年计算，用户预计自费7次保养。更关键的是，其推出6次保养7折套餐，以探岳为例 单次保养仅需470元，原厂服务质保成本与后市场持平。 一汽-大众还推出老友升值计划，若中途置换新车，数千元补 ...

Core Insights - The 2025 Shanghai Auto Show showcased a significant focus on advanced technologies in new vehicles, with traditional automakers also highlighting their internal combustion engine innovations [1][11] - The event marked a shift from flashy marketing to a spotlight on cutting-edge technologies, particularly in the electric vehicle (EV) sector [1] Electric Vehicle Technologies - Breakthroughs in ultra-fast charging and battery technologies were prominent, with companies like BYD introducing a 1000kW flash charging system capable of providing approximately 400 kilometers of range in just 5 minutes [2] - Star Charging presented a "liquid-cooled ultra-fast charging 2.0" product with a maximum power of 10 megawatts, significantly enhancing charging efficiency for 800V high-voltage platform vehicles [2] - Huawei unveiled a full liquid-cooled ultra-fast charging station with a peak power of 1.5 megawatts, capable of charging heavy-duty vehicles to 90% in just 15 minutes [3] - CATL introduced its second-generation supercharging battery with a peak charging power of 1.3 megawatts, supporting a charging rate of up to 12C [3] Internal Combustion Engine Developments - Despite the rise of EVs, traditional fuel vehicles remain relevant, with over 70% of current models still relying on engines for power [11] - Volkswagen showcased its fifth-generation EA888 engine, which has a power increase of 23.5%, achieving a maximum power of 200kW and a fuel consumption of 8.35L per 100km [11] - Great Wall Motors presented a self-developed 4.0T V8 twin-turbo engine with a maximum power of 549 horsepower and a peak torque of 800 Nm [12] - Changan Automobile introduced a 500Bar ultra-high-pressure direct injection engine, enhancing fuel efficiency and performance [13] Smart Cockpit Innovations - The auto show highlighted advancements in smart cockpit technologies, with companies like SenseTime showcasing vehicles equipped with AI assistants capable of natural conversation and emotional recognition [6] - AI technologies are transforming vehicles into more interactive and user-friendly environments, with systems that can adjust settings based on user emotions [6][9] - BMW introduced its new generation intelligent cockpit, emphasizing a user-friendly interface that enhances safety and interaction [10]

冲压环节，一汽-大众引入六序成型工艺与8100吨大吨位压机，每3.3秒就能生产一个精密度达微米级别的冲压件，确保产品的统一性。与此同时，全系车型 采用的0.7mm以上级电镀锌钢板，具有较强的耐腐蚀性、结构稳定性，确保车辆后期使用国产中不生锈。 焊装车间，依托德国MQB A2平台，1268台机器人达成85%自动化率，激光焊接强度比普通点焊高30%，关键部位使用1000MPa以上热成型钢，增强车身刚 性。 一汽-大众的底气何来？ 德系精工铸造 四大核心工艺铸就匠心品质 在一汽-大众看来，敢打出产品终身质保口号的底气，来源于企业34年间所积累的硬核实力和企业对产品品质、服务品质的绝对自信。更凭借生产制造环节 的四大核心工艺，让用户享受到平等、优质的产品体验。 今年3月，一汽-大众曾推出揽境、揽巡终身质保政策，深受用户好评。在当前汽车市场竞争如此激烈的背景下，依旧坚持以客户为中心的长期主义和利他主 义。 前不久，一汽-大众再度推出新政策，截至12月31日在一汽-大众大众品牌授权经销商处购买揽境、揽巡，可享受整车终身质保；截至6月30日在一汽-大众大 众品牌授权经销商处购买全新探岳、探岳众享款、全新探岳L、全新探岳义、 ...

在车圈里，老司机都记得"买车容易养车难"这句话。作为大件、耐用消费品，车辆在家庭的平均生命周期往往长达十年之久，然而汽车的机械部件随着年 限、里程的增长，需要不断投入资金和精力去维护。 "双终身"质保燃油车售后困局的破局者 面对用户痛点问题，一汽-大众在2025年4月推出全系燃油SUV"双终身"质保政策： 整车终身质保。不限年限、不限里程，覆盖发动机、变速箱、底盘等核心系统。即使行驶30万公里后，仍可享受免费维修。 原装备件终身质保。事故维修更换的原厂配件同样纳入终身质保范围，解决"修一次贬一次"的痛点。 全国联保体系。依托全国近千家授权经销商网络，实现"一地购车、全国无忧"。 燃油车售后困局维修成本的"五指大山" 汽车售后配件价格高昂，已是行业里公认的事实。2024年中保研汽车技术研究院发布的汽车零整比体系指标研究成果显示，汽车零整比100指数为 367.39%，与保险赔付相关的常用配件负担100指数为19.47，2016-2022年，我国汽车常用配件负担指数和汽车零整比指数整体呈上升趋势。 目前，国内的传统质保政策普遍为"3年10万公里"，中国汽车流通协会2023年的数据显示，国人平均换车周期约6-8年， ...

撰 文 / 张 霖郁 设 计 / 张 萌 2025年上海车展期间，作为国内重要的德系合资企业之一，一汽-大众凭借现有车型、明年即将 交付的新能源车型以及自身的技术以及服务体系，展现出明确的转型信息，开启合资车企尤其 德系合资车企的反击元年。 CMP概念车，不只是概念 此次车展期间，一汽-大众重磅发布纯电概念车ID. AURA，面向中国年轻家庭群体，基于CMP平台 打造，同时搭载CEA电子电气架构。 CMP平台完全针对中国市场，由大众集团在中国本土的研发中心自主决策研发，这也是大众汽车在 华40年以来首次放权给本土团队。 电子电气架构CEA 由大众集团旗下软件公司CARIAD中国和大众集团在中国的研发中心合力完成。 一汽-大众将率先在2026年推出代表大众集团在纯电领域最先进的杀手锏CMP+CEA组合的车型，即 ID. AURA的量产车型。 ID. AURA外观充满力量感，短前后悬，车身侧面修长，具有时尚掀背轿车的运动比例。前大灯犀 利，贯穿式，和车头中央发光式大众汽车徽标组合，彰显车身宽度，同时增强了车辆蓄势而发、强 劲有力的视觉效果。 这是一款流畅且运动，富有"肌肉"的车型。 内饰设计方面，采用了极简风格， ...

Core Viewpoint - The introduction of the "Double Lifetime" warranty policy by FAW-Volkswagen aims to enhance customer trust and loyalty by providing comprehensive coverage for both original equipment parts and entire vehicles, marking a significant shift in the automotive industry towards customer-centric service [1][11]. Group 1: Warranty Policy Details - The "Double Lifetime" warranty includes lifetime coverage for original equipment parts starting from March 1, 2025, for all Volkswagen brand models purchased from authorized dealers [3][6]. - The lifetime warranty for vehicles applies to FAW-Volkswagen's fuel SUV models, beginning March 21, 2025, for specific models like the "Langjing" and "Langxun," and will expand to all fuel SUV models by May 15, 2025 [3][6]. - Compared to competitors, FAW-Volkswagen's warranty is not limited by mileage and covers a broader range of scenarios, including insurance claims, which enhances customer protection [6]. Group 2: Cost Savings and Value - Customers can save between 10,000 to 50,000 yuan on maintenance costs over 15 years due to the vehicle lifetime warranty, and an additional 3,000 to 15,000 yuan from the lifetime warranty on original equipment parts [6]. - The "Double Lifetime" warranty is expected to improve vehicle resale value by approximately 2% for customers who consistently maintain their vehicles at authorized service centers [6]. Group 3: Commitment to Quality and Service - FAW-Volkswagen emphasizes its commitment to product quality and service, leveraging nearly 90 years of automotive experience and a deep understanding of the Chinese market to differentiate itself from competitors [7][9]. - The company employs advanced manufacturing techniques, including 100% automation in painting and assembly processes, ensuring high standards of quality and durability [9]. - FAW-Volkswagen's service standards are globally synchronized, with a significant portion of its service team having over ten years of experience, reflecting a strong commitment to customer service [9]. Group 4: Industry Positioning - The "Double Lifetime" warranty is a strategic response to the industry's trend of price competition, positioning FAW-Volkswagen as a leader in high-quality development and long-term value [11]. - This initiative showcases the brand's confidence in its product quality and its dedication to a customer-centric service philosophy, reinforcing its role in the evolving automotive landscape [11].

作为大众品牌在全球最大的SUV，全新揽境车身尺寸全面加长，得房率高达87.2%，全面领先同级车型。得益于优秀的内部空间，新车也是 同级别车型中唯一在第三排不放倒情况下可以容纳四个行李箱(2个24寸+2个20寸)的车型。举家出行无论是乘坐体验还是储物体验都倍感从 容，重新定义奢适驾乘标准。 4月23日，2025上海国际车展隆重启幕。以"众进向新"为名，一汽-大众大众品牌携前瞻的技术成果、强大的商品阵容以及全新的品牌面貌， 实力亮相5.1号馆。由一汽-大众打造的大众品牌全球首款CMP平台概念车ID.AURA成为全场瞩目的焦点，全面焕新的6座/7座家庭旗舰SUV全 新揽境也成为现场的流量新星。以全新探岳L与揽巡领衔的SUV家族，由全新一代迈腾、速腾、高尔夫GTI等明星车型组成的轿车家族，以及 ID.家族携手并立，全矩阵展现一汽-大众大众品牌强大的商品阵容。 CMP平台概念车领衔智绘未来出行新生态 作为全球汽车行业的巅峰盛会，上海车展历来被称为行业的"风向标"。一汽-大众以CMP概念车ID.AURA和智慧座舱作为技术尖兵，大秀品牌 电动智能化转型的最新成果。 面向最富活力的中国年轻家庭，一汽-大众特别打造了大众品牌全 ...

从战略布局与技术投入上看，一汽-大众对中国市场的信心并未动摇。 全面推进"油电混全智" "今年一汽-大众品牌在上海车展上火力全开，展技术实力、秀商品肌肉、呈全新面貌。"一汽-大众（商务）副总 经理、一汽大众销售有限责任公司党委书记、总经理吴迎凯将车展上发布的这一系列新产品、新技术所共同打造 出的新面貌，称之为一汽-大众的"精锐之师"。 在他看来，这支"精锐之师"是中德双方战略合作进一步升级的成果，更体现了一汽-大众持续"深耕本土"的能力和 决心。 在CMP平台的基础上，CEA电子电气架构可以无缝与人工智能座舱、智能驾驶辅助系统等多种技术融合。此次车 展上，一汽-大众正式亮相了全自研的舒感智域座舱。这款智慧座舱是一汽-大众基于中国用户的真实需求主导研 发的，不仅拥有行业首创的智能音乐玻璃，可将前后风挡与天幕转化为隐形声场单元，降低72%的扬声器能耗， 还可以与PAD、手机等设备实现毫秒级互联。 "我们坚定推进'在中国、为中国'战略。伴随大众汽车品牌在本土开发、专为中国客户打造的新车型，我们在本届 上海车展将正式开启战略成果的'交付模式'。" 大众汽车集团（中国）董事长兼首席执行官贝瑞德在车展现场谈 道。 华夏时 ...

【文/观察者网 潘昱辰 编辑/高莘】"在汽车产业的星辰大海中，一汽-大众不做追随潮流的帆船，而要成 为迎风破浪、引领潮流的巨轮。"2025年上海国际车展期间，一汽-大众（商务）副总经理，一汽大众销 售有限责任公司党委书记、总经理吴迎凯在媒体沟通会上表示。 "最坚定的转型决心" 吴迎凯表示，进入2025年，中国汽车市场的竞争愈发白热化——从价格战打到智驾战，从产品力比拼到 品牌力较量等等，一汽-大众同样也不能置身事外。一汽-大众将以"强大的产品阵容、前瞻的技术革 新、最坚定的转型决心"，投入到这场竞速中。 今年3月，一汽-大众全面升级了大众服务品牌，发布了"匠·心服务"和覆盖全生命周期的"心喜之旅 2.0"行动，推出15项核心客户权益。与此同时，在揽境和揽巡率先推出整车和备件双终身质保之后，一 汽-大众推出全系燃油SUV整车＋原装备件"双终身质保"，覆盖发动机、变速箱、底盘等十大核心系 统。 吴迎凯表示，提供双终身质保客观上是存在代价的，但是这是"明牌或者阳谋"，基于对产品品质的自 信，一汽-大众能将代价降至最低。 面对市场竞争加剧、消费环境变化、燃油车市占率同比大幅下滑等多重挑战，今年3月，一汽-大众整车 销 ...