双终身质保政策

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“双终身”真能省心又保值?一汽
Zhong Guo Zhi Liang Xin Wen Wang· 2025-05-15 07:57
Core Viewpoint - The introduction of the "Double Lifetime Warranty" policy by FAW-Volkswagen aims to address consumer concerns regarding high maintenance costs, repair worries, and rapid vehicle depreciation, providing comprehensive coverage for both the vehicle and original parts [1][3][15] Group 1: Policy Details - FAW-Volkswagen has expanded its "Double Lifetime Warranty" from a pilot program to cover all fuel SUVs, including flagship models, with warranties on key systems such as the engine, transmission, and chassis, without limitations on time or mileage [1][3] - The warranty period for certain models extends until June 30, 2025, while others are covered until December 31, 2025 [1] - The maintenance cycle has been extended to 1 year or 10,000 kilometers, effectively halving the frequency of required maintenance [3] Group 2: Cost Reduction and Value - The introduction of a 6-time maintenance package at a 30% discount allows for a single maintenance cost of only 470 yuan for models like the Tayron, making the original service warranty cost comparable to the aftermarket [3][4] - The "Old Friend Appreciation Plan" offers subsidies for customers who trade in their vehicles, offsetting maintenance costs and promoting the idea that "the more you maintain, the more you save" [4] Group 3: Service Quality and Network - FAW-Volkswagen emphasizes a high standard of service quality, with nearly 18,000 service personnel, 40% of whom have over 10 years of experience, ensuring professional and reliable technical support [6][13] - The company has established a comprehensive service network with nearly 900 dealerships, providing nationwide support and ensuring consistent service quality across different regions [6][8] Group 4: Customer-Centric Approach - The "Heartfelt Journey 2.0" service brand upgrade introduces 15 customer benefits, extending care from maintenance to the entire vehicle ownership cycle, including free vehicle inspections and 24-hour roadside assistance [8][10] - FAW-Volkswagen's commitment to transparency in service costs and maintenance history is evident through public maintenance records and clear communication of parts sourcing [10][11] Group 5: Quality Assurance - The foundation of the "Double Lifetime Warranty" is supported by a low average failure rate, attributed to FAW-Volkswagen's rigorous manufacturing processes and testing systems, ensuring vehicle reliability [13][15] - The company employs advanced manufacturing techniques and conducts extensive testing under extreme conditions to validate vehicle performance and durability [13]
“内卷”喧嚣不绝于耳,一汽-大众以“双终身”彰显品牌定力
Zhong Guo Qi Che Bao Wang· 2025-04-29 08:14
Core Viewpoint - The introduction of the "Double Lifetime" warranty policy by FAW-Volkswagen aims to enhance customer trust and loyalty by providing comprehensive coverage for both original equipment parts and entire vehicles, marking a significant shift in the automotive industry towards customer-centric service [1][11]. Group 1: Warranty Policy Details - The "Double Lifetime" warranty includes lifetime coverage for original equipment parts starting from March 1, 2025, for all Volkswagen brand models purchased from authorized dealers [3][6]. - The lifetime warranty for vehicles applies to FAW-Volkswagen's fuel SUV models, beginning March 21, 2025, for specific models like the "Langjing" and "Langxun," and will expand to all fuel SUV models by May 15, 2025 [3][6]. - Compared to competitors, FAW-Volkswagen's warranty is not limited by mileage and covers a broader range of scenarios, including insurance claims, which enhances customer protection [6]. Group 2: Cost Savings and Value - Customers can save between 10,000 to 50,000 yuan on maintenance costs over 15 years due to the vehicle lifetime warranty, and an additional 3,000 to 15,000 yuan from the lifetime warranty on original equipment parts [6]. - The "Double Lifetime" warranty is expected to improve vehicle resale value by approximately 2% for customers who consistently maintain their vehicles at authorized service centers [6]. Group 3: Commitment to Quality and Service - FAW-Volkswagen emphasizes its commitment to product quality and service, leveraging nearly 90 years of automotive experience and a deep understanding of the Chinese market to differentiate itself from competitors [7][9]. - The company employs advanced manufacturing techniques, including 100% automation in painting and assembly processes, ensuring high standards of quality and durability [9]. - FAW-Volkswagen's service standards are globally synchronized, with a significant portion of its service team having over ten years of experience, reflecting a strong commitment to customer service [9]. Group 4: Industry Positioning - The "Double Lifetime" warranty is a strategic response to the industry's trend of price competition, positioning FAW-Volkswagen as a leader in high-quality development and long-term value [11]. - This initiative showcases the brand's confidence in its product quality and its dedication to a customer-centric service philosophy, reinforcing its role in the evolving automotive landscape [11].